“We’re a tech company now!” logo
You know what, fuck you [un-Jags uar icon]
Submitted 1 day ago by TheBat@lemmy.world to [deleted]
https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png
Comments
iii@mander.xyz 1 day ago
m_f@midwest.social 1 day ago
Viking_Hippie@lemmy.world 1 day ago
Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)
The rest just go from meh to slightly different meh 🤷
naught101@lemmy.world 1 day ago
I liked the old aibnb one.
Microsoft went from “boring with a bit of attitude” to just plain boring
Zwiebel@feddit.org 1 day ago
DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker
FelixCress@lemmy.world 1 day ago
Spot on.
electric@lemmy.world 1 day ago
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
naught101@lemmy.world 1 day ago
Except eBay, that was always trash.
Bezier@suppo.fi 1 day ago
I wonder how much correlation there is between logo blandification and being owned by giant corporations.
RememberTheApollo_@lemmy.world 1 day ago
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Rinox@feddit.it 21 hours ago
I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
BrowseMan@sh.itjust.works 1 day ago
Aaaah then indeed that makes sense (and this is not ironic).
FangedWyvern42@lemmy.world 1 day ago
Spotify and EBay made the right choices here, the new logos are way better.
AusatKeyboardPremi@lemmy.world 1 day ago
It is subjective, I liked the old eBay logo more, but dislike the old Airbnb one.
AnUnusualRelic@lemmy.world 1 day ago
Well, they certainly fin in better with all the others.
SuperSaiyanSwag@lemmy.zip 1 day ago
Slightly misleading without showing the color, only slightly though
mister_flibble@lemm.ee 1 day ago
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.
Zink@programming.dev 1 day ago
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
Kusimulkku@lemm.ee 1 day ago
It should be those puprple and yellows of Corporate Memphis
droporain@lemmynsfw.com 1 day ago
The younger generation barely reads let alone reads cursive. This is next generation marketing you aren’t the audience I imagine.
mister_flibble@lemm.ee 1 day ago
Even if that’s what’s going on (or at least that assumption on the part of the design team is what’s going on), this is shit. You know what requires even less reading than script OR basic print? THE FUCKING PICTURE OF THE FUCKING JUNGLE CAT.
Asidonhopo@lemmy.world 1 day ago
That’s what it is, isn’t it. Retirement in their design department, new hires and this is a Millenial message marketing to Gen Zers (and Alphas too, automotive preference starts early)
LaLuzDelSol@lemmy.world 18 hours ago
FauxPseudo@lemmy.world 1 day ago
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.
nepenthes@lemmy.world 1 day ago
It doesn’t say “car” at all either; no elegance or prestige. It looks like a logo for bottled water or something.
hakunawazo@lemmy.world 1 day ago
Asidonhopo@lemmy.world 1 day ago
I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
FauxPseudo@lemmy.world 1 day ago
The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.
RestrictedAccount@lemmy.world 1 day ago
It’s not joguor?
FauxPseudo@lemmy.world 1 day ago
It might just be depending on how far away you are
HerrVorragend@lemmy.world 1 day ago
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
conciselyverbose@sh.itjust.works 1 day ago
That font is awful. The G looks completely unrelated to any of the other letters.
BlitzoTheOisSilent@lemmy.world 1 day ago
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
The_Picard_Maneuver@lemmy.world 1 day ago
Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
skarn@discuss.tchncs.de 1 day ago
No, the Multipla deserves better.
AWittyUsername@lemmy.world 16 hours ago
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
AeonFelis@lemmy.world 1 day ago
Jaguaren’t
Aksamit@slrpnk.net 1 day ago
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That’s impressive, haha.
AnUnusualRelic@lemmy.world 1 day ago
It looks like an off brand sportswear shirt you’d find on an African market.
pseudo@jlai.lu 1 day ago
The font is ugly.
yax@feddit.org 1 day ago
thatKamGuy@sh.itjust.works 1 day ago
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still…
/j
…pReTtY fArKiN’ sToOoPiD.
Aksamit@slrpnk.net 1 day ago
I would have guessed that was a Puma logo.
Homescool@lemmy.world 1 day ago
Slazenger
A7thStone@lemmy.world 1 day ago
You’re making that up.
dan@upvote.au 18 hours ago
typeface (I think that’s the name?);
Logotype.
Zozano@lemy.lol 1 day ago
You spell stoopid with three O"s. Maybe your the stoopid,
FangedWyvern42@lemmy.world 1 day ago
They went from luxury car company to mediocre smartphone brand
deadbeef79000@lemmy.nz 1 day ago
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
slaacaa@lemmy.world 1 day ago
Mr_Blott@feddit.uk 1 day ago
Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
Viking_Hippie@lemmy.world 1 day ago
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
deadbeef79000@lemmy.nz 1 day ago
It’s still a prestige brand in the eyes of the masses. It might not be as good t brag about den at the country club but letting the plebs know that you can afford a car that costs more than their house still has value.
flambonkscious@sh.itjust.works 1 day ago
But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It’s their shit pile to destroy, after all…
deadbeef79000@lemmy.nz 1 day ago
It more that there’s a grift happening. What’s the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It’s a small cub and everyone scratches each other backs.
LiamMayfair@lemmy.sdf.org 17 hours ago
A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
dgmib@lemmy.world 22 hours ago
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
ICastFist@programming.dev 1 day ago
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn’t even bother with a cool looking font, just generic curvy shit
Bezier@suppo.fi 1 day ago
I’m sure they spent an unreasonable amount of time getting that ugly font look just right.
The_v@lemmy.world 1 day ago
It cost at last 50 million in a fancy name designer fees.
AllNewTypeFace@leminal.space 1 day ago
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
EtAl_isGitch@lemmy.world 1 day ago
Their logo doesn’t have a jaguar and their car commercials don’t have any cars. Fuck it, whatever
Crafter72@lemmy.dbzer0.com 1 day ago
Awh hell nah, no more JAAAAAAAAAAG :(
patak@lemmy.world 18 hours ago
oversimplifying logoes and stuff makes me rage, especially this
Mwa@lemm.ee 1 day ago
I hate these new logos these corporations make.
szczuroarturo@programming.dev 1 day ago
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
srecko@lemm.ee 1 day ago
You were supposed to remove the text…
inbeesee@lemmy.world 1 day ago
They’re trying to impress investors with ‘serious’ design, not stand out with a unique one
zalgotext@sh.itjust.works 23 hours ago
Nothing says “serious” like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
inbeesee@lemmy.world 18 hours ago
Yeah, it DOES look like shit, but tiger-less and safe shit
slaacaa@lemmy.world 1 day ago
deltreed@lemmy.world 16 hours ago
They probably paid 10 million for that and a 12 year old. Liked have made it.
tallpaul@lemm.ee 1 day ago
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
Atomic@sh.itjust.works 1 day ago
You’re all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
LiamMayfair@lemmy.sdf.org 1 day ago
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then they’re stuck with the shitty logo no-one recognises for long after that.
Atomic@sh.itjust.works 21 hours ago
Why would no one recognize it? Hardly the first time they’ve changed their logo.
ICastFist@programming.dev 1 day ago
If only they sold stuff that the people talking about it could afford in the first place, maybe that’d boost their sales.
Atomic@sh.itjust.works 22 hours ago
First step is increasing brand recognition. No one will buy if they don’t know you exist.
Kusimulkku@lemm.ee 1 day ago
>New logo is soulless slop
Every single company
Zacryon@feddit.org 1 day ago
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.