You know what, fuck you [un-Jags uar icon]
Submitted 5 months ago by TheBat@lemmy.world to [deleted]
https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png
Comments
m_f@midwest.social 5 months ago
Viking_Hippie@lemmy.world 5 months ago
Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)
The rest just go from meh to slightly different meh 🤷
naught101@lemmy.world 5 months ago
I liked the old aibnb one.
Microsoft went from “boring with a bit of attitude” to just plain boring
Zwiebel@feddit.org 5 months ago
DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker
FelixCress@lemmy.world 5 months ago
Spot on.
electric@lemmy.world 5 months ago
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
naught101@lemmy.world 5 months ago
Except eBay, that was always trash.
Bezier@suppo.fi 5 months ago
I wonder how much correlation there is between logo blandification and being owned by giant corporations.
RememberTheApollo_@lemmy.world 5 months ago
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
BrowseMan@sh.itjust.works 5 months ago
Aaaah then indeed that makes sense (and this is not ironic).
Rinox@feddit.it 5 months ago
I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
FangedWyvern42@lemmy.world 5 months ago
Spotify and EBay made the right choices here, the new logos are way better.
AusatKeyboardPremi@lemmy.world 5 months ago
It is subjective, I liked the old eBay logo more, but dislike the old Airbnb one.
AnUnusualRelic@lemmy.world 5 months ago
Well, they certainly fin in better with all the others.
SuperSaiyanSwag@lemmy.zip 5 months ago
Slightly misleading without showing the color, only slightly though
selokichtli@lemmy.ml 5 months ago
What’s the reasoning behind? Or just a trend?
mister_flibble@lemm.ee 5 months ago
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.
Zink@programming.dev 5 months ago
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
SubArcticTundra@lemmy.ml 5 months ago
The pouncing jaguar is so visually powerful
Kusimulkku@lemm.ee 5 months ago
It should be those puprple and yellows of Corporate Memphis
droporain@lemmynsfw.com 5 months ago
The younger generation barely reads let alone reads cursive. This is next generation marketing you aren’t the audience I imagine.
mister_flibble@lemm.ee 5 months ago
Even if that’s what’s going on (or at least that assumption on the part of the design team is what’s going on), this is shit. You know what requires even less reading than script OR basic print? THE FUCKING PICTURE OF THE FUCKING JUNGLE CAT.
Asidonhopo@lemmy.world 5 months ago
That’s what it is, isn’t it. Retirement in their design department, new hires and this is a Millenial message marketing to Gen Zers (and Alphas too, automotive preference starts early)
LaLuzDelSol@lemmy.world 5 months ago
HerrVorragend@lemmy.world 5 months ago
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
conciselyverbose@sh.itjust.works 5 months ago
That font is awful. The G looks completely unrelated to any of the other letters.
BlitzoTheOisSilent@lemmy.world 5 months ago
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
The_Picard_Maneuver@lemmy.world 5 months ago
Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
skarn@discuss.tchncs.de 5 months ago
No, the Multipla deserves better.
FauxPseudo@lemmy.world 5 months ago
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.
nepenthes@lemmy.world 5 months ago
It doesn’t say “car” at all either; no elegance or prestige. It looks like a logo for bottled water or something.
hakunawazo@lemmy.world 5 months ago
Asidonhopo@lemmy.world 5 months ago
I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
FauxPseudo@lemmy.world 5 months ago
The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.
RestrictedAccount@lemmy.world 5 months ago
It’s not joguor?
FauxPseudo@lemmy.world 5 months ago
It might just be depending on how far away you are
Kusimulkku@lemm.ee 5 months ago
>New logo is soulless slop
Every single company
Zacryon@feddit.org 5 months ago
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.
JayDee@lemmy.ml 5 months ago
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Passerby6497@lemmy.world 5 months ago
My favorite shit logo redesign is
KИ
I can’t believe anyone thought that was a good logo…
deadbeef79000@lemmy.nz 5 months ago
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
slaacaa@lemmy.world 5 months ago
Mr_Blott@feddit.uk 5 months ago
Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
Viking_Hippie@lemmy.world 5 months ago
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
deadbeef79000@lemmy.nz 5 months ago
It’s still a prestige brand in the eyes of the masses. It might not be as good t brag about den at the country club but letting the plebs know that you can afford a car that costs more than their house still has value.
flambonkscious@sh.itjust.works 5 months ago
But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It’s their shit pile to destroy, after all…
deadbeef79000@lemmy.nz 5 months ago
It more that there’s a grift happening. What’s the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It’s a small cub and everyone scratches each other backs.
max_dryzen@mander.xyz 5 months ago
Sparky@lemmy.blahaj.zone 5 months ago
SubArcticTundra@lemmy.ml 5 months ago
Lol well done
Aksamit@slrpnk.net 5 months ago
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That’s impressive, haha.
AnUnusualRelic@lemmy.world 5 months ago
It looks like an off brand sportswear shirt you’d find on an African market.
AllNewTypeFace@leminal.space 5 months ago
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
thatKamGuy@sh.itjust.works 5 months ago
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still…
/j
…pReTtY fArKiN’ sToOoPiD.
Aksamit@slrpnk.net 5 months ago
I would have guessed that was a Puma logo.
Homescool@lemmy.world 5 months ago
Slazenger
A7thStone@lemmy.world 5 months ago
You’re making that up.
Zozano@lemy.lol 5 months ago
You spell stoopid with three O"s. Maybe your the stoopid,
Bezier@suppo.fi 5 months ago
Yeah that’s pretty dummb
dan@upvote.au 5 months ago
typeface (I think that’s the name?);
Logotype.
yax@feddit.org 5 months ago
ICastFist@programming.dev 5 months ago
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn’t even bother with a cool looking font, just generic curvy shit
Bezier@suppo.fi 5 months ago
I’m sure they spent an unreasonable amount of time getting that ugly font look just right.
The_v@lemmy.world 5 months ago
It cost at last 50 million in a fancy name designer fees.
FangedWyvern42@lemmy.world 5 months ago
They went from luxury car company to mediocre smartphone brand
pseudo@jlai.lu 5 months ago
The font is ugly.
AeonFelis@lemmy.world 5 months ago
Jaguaren’t
szczuroarturo@programming.dev 5 months ago
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
slaacaa@lemmy.world 5 months ago
srecko@lemm.ee 5 months ago
You were supposed to remove the text…
AWittyUsername@lemmy.world 5 months ago
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
dgmib@lemmy.world 5 months ago
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
EtAl_isGitch@lemmy.world 5 months ago
Their logo doesn’t have a jaguar and their car commercials don’t have any cars. Fuck it, whatever
LiamMayfair@lemmy.sdf.org 5 months ago
A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
Diddlydee@feddit.uk 5 months ago
[deleted]spankmonkey@lemmy.world 5 months ago
Making their logo ugly is going woke?
BedSharkPal@lemmy.ca 5 months ago
Woke just means bad now to the less mentally inclined it seems.
Mouselemming@sh.itjust.works 5 months ago
You’d probably get fewer of the lazy tldr down votes if you put quotation marks around “gone woke” to distance yourself from it.
FelixCress@lemmy.world 5 months ago
Changing things for the sake of changing things. Like Microsoft with every moronic “update”.
temmink@feddit.org 5 months ago
JaGUar
Crafter72@lemmy.dbzer0.com 5 months ago
Awh hell nah, no more JAAAAAAAAAAG :(
Agent641@lemmy.world 5 months ago
JOGUOR
Mwa@lemm.ee 5 months ago
I hate these new logos these corporations make.
anarchrist@lemmy.dbzer0.com 5 months ago
I too am something of a joguar
iii@mander.xyz 5 months ago
“We’re a tech company now!” logo