Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes

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• DanceMomsSavedMe@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

  Please drink verification can.

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  • thermal_shock@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    15 years ago and accurate as fuck

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• LillyPip@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

  Put ads in my games and I’ll stop playing your games. Simple as.

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  • steelplatedmech@piefed.ca ⁨2⁩ ⁨weeks⁩ ago

    And retro games to emulate.

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  • lemmyng@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Indies, romhacks, fangames, recompilations, mods, etc can extend the life of any game nowadays.

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    • ggtdbz@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      I remember feeling bad about how the original PvZ was absolutely wasted on EA, who made sequels that are just mobile slop. Relatively recently I found out that a huge community exists to make more of the good stuff and it’s legitimately overwhelming how much community stuff there exists for this one game alone.

      The other obvious example is Minecraft which for me has basically just been a platform for individual mod packs that are basically their own games. And of course, Skyrim. I’ll get back to that one day.

      ---

      Am I turning into those people I used to see all over forums when I was a kid talking about games from the 90s that didn’t seem that compelling to me?

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    • bandanawearingbanana@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      They can even make Pokemon games fun to play as an adult.

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  • dil@piefed.zip ⁨2⁩ ⁨weeks⁩ ago

    So many games on sale I want to play, backlog infinite

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  • HeyThisIsntTheYMCA@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    There was Prototype, which experimented with in game ads a while back. They sold ads on the billboards in NYC in the game. They seemed less obtrusive

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    • ms_lane@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Had that back in NFSU too.

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    • CaptainBasculin@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      I wouldn’t mind ads like how Trackmania does it, you can disable them from options or have it show only TM related stuff (clubs, events, cotd).

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    • LillyPip@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

      Yeah, I actually wouldn’t mind that. It’s actually integrated and not all up your nose about it. Probably the only way in-game ads wouldn’t piss me off.

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    • BlaestEgnen@feddit.dk ⁨2⁩ ⁨weeks⁩ ago

      Football manager have always had “let’s kick racism out of football” and other NGOs represented on their banners - Because they had no clue what to do with it, I’m pretty sure there’s a settings option to replace them with real paid ads now

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  • TronBronson@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Honestly the indies are the only ones worth your time and money. Just pirate the big studio bullshit

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  • ieGod@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    Indies have been far more satisfying for me over the last five years or so; many wonderful gems out there.

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• kaitco@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Watching an ad would earn players another block of ad-free play time, called a “credit”

  As a millennial, I’ve watched the rise and fall of many things. Never thought I’d see the entire fall of gaming and so soon following its rise.

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  • Coelacanth@feddit.nu ⁨2⁩ ⁨weeks⁩ ago

    Indie games are booming lately, if you think you’re witnessing the fall of gaming you’re simply looking in the wrong place.

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    • thermal_shock@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Both can be true

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    • A_Random_Idiot@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      and those indie companies will get bigger, become corporatized, and continue the cycle.

      Just like the ones before them did, just like the ones after them will.

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    • raze2012@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Wealth doesn’t trickle down, but failure does. Sadly, AAA studios collapsing will affect indies’ abilities to get funding , so expect to feel some pain there too.

      This is already being felt these last few years as many gaming publishers shifted to funding AI.

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    • Guitar@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      I think it’s just the fall of the industry as we know it. I don’t think gaming is going away anytime soon. But I do think we are about to see a very different industry in a few years. It probably won’t look like it ever really has before. A massive indie space, with sparse few AAA titles.

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  • farmgineer@nord.pub ⁨2⁩ ⁨weeks⁩ ago

    Microsoft != gaming.

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  • TheEighthDoctor@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    That’s mobile games basically

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• Catma@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Image

  Why does this feel more relavent suddenly

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  • MajorasTerribleFate@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    Its relevance increases every year. Truly it was prophetic.

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• slaacaa@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  DRINK VERIFICATION CAN!

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• Zink@programming.dev ⁨2⁩ ⁨weeks⁩ ago

  Oh good. I was only 98% sure I was done buying consoles forever. It’s good to really know.

  I might make exceptions for consoles/devices that run linux off the shelf. (I want to get a steam frame, ok?)

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  • W3dd1e@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    The patent seems to be for PC games though I’m sure it would apply to both.

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    • echodot@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

      Microsoft don’t have a distribution platform for PC games, even when they did no one used it. So the lonely be able to introduce this in games that they are the publisher for which is actually not that many games.

      I’m very sure steam already prohibits in-game advertising. So Microsoft would have to distribute these games themselves and the moment that any publisher decides to go their own route they immediately decrease their revenue, even if nothing else has changed.

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  • AHemlocksLie@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    Just get an emulation handheld. With Steam offering ARM support through a translation layer, a strong one can even run a surprising array of PC games these days. My Retroid Pocket Flip 2 isn’t even that nice as far as these things go, and it plays just about any 2D game I’ve tried and a lot of 3D from the '00s and early '10s, later if they don’t press limits.

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    • HeyThisIsntTheYMCA@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Get? Use an old phone

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• Junkers_Klunker@feddit.dk ⁨2⁩ ⁨weeks⁩ ago

  Most people would count Black mirror as a dystopian science fiction nightmare. Microslop on the other hand saw “15 million credits” and pitched it to their shareholders.

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• LostWanderer@fedia.io ⁨2⁩ ⁨weeks⁩ ago

  ROFL Oh hell no, that would get me to never buy a game with this feature enabled. I would wait and figure out if said feature were present.

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• Chrglstr143@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

  That one black mirror episode where you had limited credits to skip ads and the forced you to keep your eyes open to watch the unskippable ad if you didn’t have the credits. Enough said.

  Seriously, what the hell are they thinking? Did they not come up with anything better? Oh well, now we definitely know we’re living in a dystopia at least.

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  • echodot@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

    What’s amazing is they are proposing to introduce such a scheme in the product that people aren’t forced to use.

    I just won’t play those games. End of problem.

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    • BlaestEgnen@feddit.dk ⁨2⁩ ⁨weeks⁩ ago

      Then they do it on the OS, forcing people to swap to Linux - But the majority of users wouldn’t know how

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    • Kyrgizion@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Until 95% of games have this, and you won’t have a choice.

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• clucose@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

  Maybe Microsoft is patenting it so nobody will do this in the future. They have the best for the gamers in mind. /s

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  • Pyr_Pressure@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

    Wait, someone should make a gaming organization that just thinks of the most outlandish and ghoulish things to patent them so the big corpos can’t.

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    • Axolotl_cpp@feddit.it ⁨2⁩ ⁨weeks⁩ ago

      Wait, that’s a cool idea

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  • MufinMcFlufin@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Truth be told, that actually might be a neat thing to do. Imagine trying to think up really scummy ways to inject advertising into games, create new forms of mtx, etc. just to patent them and sit on those patents.

    I feel like it would do a bit of the Streisand effect since by patenting them you’re making them known, but that could be a bit better than letting someone else figure it out and get exclusive use of that patent for years. Either way anyone checking gaming patents can learn about it, but in one situation it’s used for the duration of the patent and in the other its not.

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  • IamMoonPie@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    You think Microsoft has consumers best interests in mind? Are you serious? Like are you genuinely caping for Microsoft or am I missing something here?

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    • SkunkWorkz@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Yeah you are missing the /s at the end

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    • clucose@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

      My comment is sarcartic.

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• JeeBaiChow@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  THIS is what the new head of gaming came up with to save xbox? Lol.

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• Kolanaki@pawb.social ⁨2⁩ ⁨weeks⁩ ago

  lands the final hit against Margit in Elden Ring

  “Tarnished… Have you heard about Burger King’s new Loaded Jalepeno Whopper? Now only $6.99.”

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  • Alenalda@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    6.99 what is this 2015?

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  • ms_lane@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    W H O P P E N H E I M E R

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• veni_vedi_veni@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Sometimes I think due process should have its limits. When people suggest ideas that are so grossly enshittified, we should be able to beat them with sticks.

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• utopiah@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Is this an ad for Steam? /s

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  • ms_lane@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    This is an ad for magnet links.

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• lightnsfw@reddthat.com ⁨2⁩ ⁨weeks⁩ ago

  Imagine coming up with this idea and presenting it to your superiors instead of being so disgusted with yourself that you immediately splatter your brains all over the ceiling.

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    they need to make money, i don’t feel it wrong to try to milk every possible angle

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    • j_elgato@leminal.space ⁨2⁩ ⁨weeks⁩ ago

      Your mother’s corpse had teeth, right?

      Some teeth have fillings… some fillings are made of valuable metals.

      The Disney corporation should exhume the corpse of your loved ones and sell their teeth on eBay - they need to make money… right?

      It’s the only way to be sure every POSSIBLE angle has been milked.

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    • Mulligrubs@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Many are tired of being milked at every possible angle.

      That’s the problem. The milking.

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    • Apeman42@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Is it hard to type, or to see the screen, with all those corporate dicks in your mouth?

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    • lightnsfw@reddthat.com ⁨2⁩ ⁨weeks⁩ ago

      People like you are the reason everything is getting worse all the time. Keep your worthless opinions to yourself.

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• onnekas@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

  Additionally let’s not have video game characters say any swear words or bad words like “kill” to make it more advertiser friendly.

  Quest: “Unalive 10 cave troll’s and get your reward from Dr. Pepper”

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    hahaha

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• Aceticon@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

  Well, shoving adverts in front of gamers under the flimsiest of excuses will definitelly turn around the trend of game companies going bankrupts when Microsoft purchases them …

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• SpaceCowboy@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

  I’m generally against software patents, but I kinda like that this was patented. Maybe the patent will prevent other companies from enshittifying their games.

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  • SocialMediaRefugee@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Or it will get licensed

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    • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      but it still gonna deter the usage, because in order to make it profitable they have to put more ads without making too obnoxious

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• Stolas@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

  I always figured that this would be added for xbox within a year or two, but if they try for PC I really will go onto one of the linux wikis and start swapping immediately.

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  • inflatablerobot@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I’d suggest just setting aside some time on a weekend to just nuke windows and dive in. Something like cachy os is great for gaming, or bazzite if you’d like the system files indeleble like steam os.

    I ended up wiping my last windows install a few months back and I don’t miss it at all.

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    • Stolas@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

      I have an older laptop that I was actually thinking about experimenting with first, just to give myself some confidence in figuring everything out.

      I’ve been stalling on that though.

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  • brucethemoose@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    My guess is it will go into Xbox/Gamepass on PC, and in MS games, but not in other launcher ecosystems.

    Still, go ahead and start researching. Whether it’s this or something else, something will be the final straw for you in Windows, soon.

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• motruck@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

  Just don’t play those games.

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    i suggesting the same stuff as you, but i got bomb with downvote XD

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• Grimy@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  The patent system is broken. This is such a simple concept, even if a terrible one that sucks.

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  • ladel@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

    This is a patent application. Many applications are filed for terrible and/or fundamentally unpatentable ideas. Even by huge companies.

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  • davidgro@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Yeah, I was wondering if they are trying to use USPTO incompetence to destroy the mobile gaming industry.

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• CTDummy@piefed.social ⁨2⁩ ⁨weeks⁩ ago

  While ad free implies being on some sort of game pass (fuck that now as it is), I would sooner go back to board games before ever even considering a game with this included. Companies buying virtual billboards was gross enough.

  Big props to M$ for patenting this so when they inevitably fuck it up, it’s off the table for others.

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  • tea_n_typewriters@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    board games

    Don’t give them any ideas for trying to make persistent ads in those too. Monopoly would ironically be the first.

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    • otacon239@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      You’re trying to tell me the countless resins aren’t just ads?

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    • CTDummy@piefed.social ⁨2⁩ ⁨weeks⁩ ago

      me getting physical Microsoft junk mail when I try playing chess by correspondence

      Why have you done this.

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• LovableSidekick@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  “Looks like you’re about to kill the dragon. How about killing a six of Miller Light?”

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• victorz@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Sounds like something that would yank me out of the immersion every time. Why would anyone agree to that b.s.

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    patenting stuff and using it, is two different thing

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    • III@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      At the very least the are leveraging the law to ensure they are the only ones allowed to do this kind of evil.

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• FreddiesLantern@leminal.space ⁨2⁩ ⁨weeks⁩ ago

  I’ll be over here painting my tabletop minis. Fuck this.

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• RightHandOfIkaros@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  I am assuming this means they are planning on adding a “free” tier to Xbox Cloud Game Streaming. Which doesn’t really bother me that much if its a free tier. But if they add this to paid tiers or full games that would probably lose them a lot of goodwill that Asha seems to be pretty keen on regaining lately.

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  • ganryuu@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

    As usual, it’s going to be only for the free, or “cheaper” tier at first, then it will creep up to the other tiers. We’ve seen this happen time and again.

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    • mursejoy@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

      Then it will go full circle like Disney+ who just eliminated any tier without ads.

      No amount of money will get you Disney+ without ads now.

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• tal@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

  I generally don’t think F2P games are a very good deal for the player.

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• bryndos@fedia.io ⁨2⁩ ⁨weeks⁩ ago

  I'm sure this has been done before. stupid web clicker city builder or whatever that if you watch advert you et more in game credits.
  It might not be exactly the same but surely not novel enough to be patentable, prior art. Or in this case prior twat.

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• Bebopalouie@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

  Oh, then wait and see if game has advertising tripe in game and make sure not to buy. Got it.

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• Fandangalo@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Reminder: mobile games have had ad = benefit for over a decade. However, this sounds like the reverse (get a credit = no ads or ad free time).

  Roblox has had integrated ads for some time, typically diegetic ads on in game billboards. Some of these integrations go less noticed because of the parallel to the real world & they aren’t disruptive of gameplay flow.

  Microsoft is welcome to try this pattern, but it’ll likely require developers to be heavily incented to do so. Given that MS just downsized, meaning they have less first parties & have rightfully angered some pockets of the game development world, I feel like their only option here is lots of money or force the loop. Forcing this loop will damage the total addressable market, unless it’s used for F2P games.

  Long story, short: they may be patenting this, but they have a long, uphill battle to get this to work in any sort of paid, AAA game/product. They would need an amazing draw to pull people passed it, and a lot of their brands don’t have the draw they used to (see Halo Infinite).

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