Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes

Comments

• EowynCarter@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  There is a reason I hardly play on mobile.

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  • lemmyng@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I’d suggest looking through F-Droid, IzzyOnDroid and other FOSS repos for mobile games. I’ve found a bunch of mobile games that have as much depth as the ad-laden ones.

    Hell, the reason I got back into mobile gaming recently was because the developer of Poinpy decided to make their game free on Google Play, remove microtransactions, and make the entire game playable from start to finish with extra modes. It feels like a Nintendo game in the best possible way. The main character Poinpy even looks like Kirby, which is reinforced by the ending of the game.

    It’s ironic that even Nintendo hasn’t gotten mobile gaming down pat, either going the gacha route with Mario Kart Tour and Fire Emblem: Waifus, or trying to do the paid model and failing at it with Mario Run and Animal Crossing: Pocket Camp.

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  • Blackmist@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

    I think the only games I have on my phone are Walkscape and Luck Be A Landlord.

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• Axolotl_cpp@feddit.it ⁨2⁩ ⁨weeks⁩ ago

  We are assisting to triple A games fall and indie’s boom

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• SteveLeo@piefed.social ⁨2⁩ ⁨weeks⁩ ago

  The shareholder will love that Literally everyone else, though…

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  • warm@kbin.earth ⁨2⁩ ⁨weeks⁩ ago

    With some of the shit people put up with nowadays in games, they would probably swallow this up too, in some capacity.

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• Kaligalis@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Bethesda really missed the memo with Starfield. All those wasted loading screens…

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  • mursejoy@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    ES6 loading screens will have Fan Duel and GLP-1 ads

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• lechekaflan@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  It’s just as shitty and funny as the one where Sony had a similar-looking mechanism where the viewer of their TVs is disrupted by an ad, then has to shout the name of the product to banish it away.

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• A_Random_Idiot@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  “Do deliver last blow to the final boss, please watch these 10 minutes of ads. failure to do so will restore the boss to full health”

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• cybervseas@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Makes you wonder given the timing of announcing every tier of game pass will how include (very) limited monthly cloud gaming hours. I think I saw ultimate would include 15 h/mo. With yet unannounced pricing on how much an extra hour would cost, what if ads end up being their solution… 🤔

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  • veni_vedi_veni@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Lol, who the duck only games for 15 hrs/month

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• Tiger666@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

  Is that when they pay us to play these games? AAA gaming will die a horrible death if they do this.

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• creamfresh@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  most patents never see implementation

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• Kojichan@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Farmville all over again.

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• GalacticGrapefruit@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Relevant Bill Hicks’ standup comedy routine.

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• Soleos@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  This is to refine existing F2P advert inserts so the timing is less abrupt. It is also for an ad-supported game-pass tier so they can inject ads into any game in the library.

  Will it mean more developers/publishers choose to inject ads into games? Maybe. But plenty of games already have convenient spots for ads that don’t require this kind of tech, like match queuing, etc. and they don’t run ads.

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  • Kyrgizion@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Pretty sure that in a decade, the norm will be that ads are absolutely everywhere. Only holdouts (think Kojima etc) and tiny indie setups will be able to avoid it. Every AA+ title will be riddled with it, and just like you can’t imagine people just “accepting” that today, we couldn’t imagine people “just accepting” microtransactions fifteen years ago. Yet here we are.

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    • Soleos@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Ads are already everywhere, nobody said anything about it being unimaginable. You have product placement (especially IP crossovers) in lots of live service games. That doesn’t mean you won’t be able to pay for an ad free experience. You can watch a movie on cable TV with ads every 15min, or buy the movie, or rent it, or stream it ad-supported/ad-free or go to the movie-theater with front-end ads. If you don’t want to watch Dune with a commercial break interrupting the middle, there’s an option for that.

      Or the ads are incidental to the aesthetics of the activity, like sponsor ads on sports jerseys, in the stadium, and TV/stream. So what if the car chasing James Bond is an Audi because they paid for that.

      I’m not pro-advertising, I do think “all major gaming experiences will be ruined with advertising” is a bit overblown.

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• Kazumara@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

  Well I guess it’s good they patented it, at least that means the others can’t do it.

  I question why they would give their own games such a disadvantage, but whatever

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• ZILtoid1991@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  I “want” ads in games to be integrated like into YouTube videos.

  Cutscene:

  “Oh my god, the Shadow Legion have acquired my location, John, you need to come to my place ASAP, and help me defeat them!” “Roger!”

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• AdamBomb@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  These fucks won’t rest until we have ads playing directly into our brain via chip implants 24x7

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    can imagine if that what elon planning XD

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• strop@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

  FAFO, stapitalism stans

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• SocialMediaRefugee@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

  Just when I thought we have reached maximum ad saturation. Do they think these ads actually do anything anymore or is it just wishful thinking pushed by marketing execs?

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  • Kyunw@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    tbh, i would love to watch ads about indomie when i play game, at least i will have reason to eat it and it remind me of the good ol day of internet cafe

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• NewNewAugustEast@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

  Patent?

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