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Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

⁨292⁩ ⁨likes⁩

Submitted ⁨⁨19⁩ ⁨hours⁩ ago⁩ by ⁨Innerworld@lemmy.world⁩ to ⁨games@lemmy.world⁩

https://www.eurogamer.net/ea-advertising-ads-in-game-content-integrations

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Comments

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  • DannyMac@sh.itjust.works ⁨3⁩ ⁨hours⁩ ago

    “I love it! That’s what’s been missing the whole time!” --EA Shareholders

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  • mysterious_cake@feddit.nl ⁨4⁩ ⁨hours⁩ ago

    Looks like another punishment for buying their games legally. Cracked versions don’t connect to their servers so they wont load ads.

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  • Freakazoid@lemmy.ml ⁨58⁩ ⁨minutes⁩ ago

    And they keep asking why many people resort to piracy. Nothing is owned these days; I feel like they also want me to pay for breathing next year.

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  • FreddiesLantern@leminal.space ⁨8⁩ ⁨hours⁩ ago

    Oh no, don’t make me not buy your product even less. I’m already at 0.

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    • grrgyle@slrpnk.net ⁨4⁩ ⁨hours⁩ ago

      Maybe we can pre-order and cancel…

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  • Asafum@lemmy.world ⁨19⁩ ⁨hours⁩ ago

    EA you’re already known as the worst, you don’t need to prove the point any more…

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    • UnderpantsWeevil@lemmy.world ⁨18⁩ ⁨hours⁩ ago

      Between them, Ubisoft, and Blizzard/Activision, it’s been a frantic race to the bottom.

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      • Stupendous@lemmy.world ⁨17⁩ ⁨hours⁩ ago

        EA to my knowledge just has shitty business practices. Ubisoft at a minimum had sexual harrassers, possibly assaulters. Blizzard certainly had rapists. Ubisoft also with the pioneering always online DRM for single player games getting back to the games portion of their evils

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      • Doc_Crankenstein@slrpnk.net ⁨6⁩ ⁨hours⁩ ago

        Bethesda still manages to stay in the “honorable mention” category.

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    • Tollana1234567@lemmy.today ⁨10⁩ ⁨hours⁩ ago

      UBISOFT is trying vie for that number 1 spot.

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    • artyom@piefed.social ⁨14⁩ ⁨hours⁩ ago

      Obviously not bad enough because people continue buying them.

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      • Tollana1234567@lemmy.today ⁨10⁩ ⁨hours⁩ ago

        games like diablo4(expansions) is what keeps people coming back to blizzard.

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  • deleted@lemmy.world ⁨8⁩ ⁨hours⁩ ago

    Fitgitrlblockorigin

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  • dabu@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    If the game is not good on its own and requires ads to be profitable… Then it’s not worth buying anyway

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    • darthelmet@lemmy.world ⁨3⁩ ⁨hours⁩ ago

      Thinking in terms of “need” is wrong for a business. They aren’t there to make a good product and the money is just to cover all the costs. Their goal is profit maximization. If there’s profit they could be extracting, but aren’t, they won’t make the numbers bigger and the shareholders will be sad.

      Ads are a gas. They expand to fill all available space. If there’s a place an ad COULD go, then it WILL go there eventually.

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    • NotMyOldRedditName@lemmy.world ⁨9⁩ ⁨hours⁩ ago

      They could offer it for free instead with that.

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      • boonhet@sopuli.xyz ⁨8⁩ ⁨hours⁩ ago

        Free games with MTX and ads and shit are all the rage anyway

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  • HereIAm@lemmy.world ⁨7⁩ ⁨hours⁩ ago

    “Fun” to see them go for it again. I remember they had ads in Battlefield 2 for Nvidia and Intel. I can’t quite remember if they said they wanted the ads to he dynamic all the way back then as well or if the one-and-done billboard were intended.

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  • Assassassin@lemmy.dbzer0.com ⁨18⁩ ⁨hours⁩ ago

    Man, EA just fully doesn’t give a shit about making games anymore, eh?

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    • minorkeys@sh.itjust.works ⁨18⁩ ⁨hours⁩ ago

      They care very much about making games that get bought.

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  • CIA_chatbot@lemmy.world ⁨17⁩ ⁨hours⁩ ago

    Years ago there was an rpg based around skittles. Yes skittles. It was a banger, fun as hell. It also flopped because absolutely-fucking no one wants to play an advertisement.

    Listen here EA - the world fucking sucks, no one is fucking happy. Can you just focus on making fun fucking things and not take a giant enshitification all over the one things most of us have to keep us from being on top of a water tower with a high powered rifle? Can we have ONE FUCKING THING??!

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    • Whitebrow@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      Weirdly enough, there’s been A FEW of these types of games that were based either on a specific product or a specific brand, and they were for the most part, weirdly well done for the times they released in and actually sorta fun.

      Off the top of my head, Pepsiman for a specific product and the whole lot of Lego games if we’re talking about a whole product line.

      I think that whole genre is called advergames

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      • Doc_Crankenstein@slrpnk.net ⁨6⁩ ⁨hours⁩ ago

        Sometimes I forget that the LEGO games are just really fancy ads.

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      • vrek@programming.dev ⁨16⁩ ⁨hours⁩ ago

        Those Xbox burger king games were legitimately fun…

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      • Zephorah@discuss.online ⁨17⁩ ⁨hours⁩ ago

        I think legos are in their own genre no matter what. That’s like advertising a game franchise.

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      • jaycifer@lemmy.world ⁨13⁩ ⁨hours⁩ ago

        The Dungeons and Dragons idle game has a champion that is composed of Nerds candy pieces. It’s actually a fun character concept because you can switch the nerds around to different colors, each one with a different class that changes how their mechanics work. But it’s just so weird seeing candy you can eat alongside Drizzt Do’urden that I never use them.

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      • grue@lemmy.world ⁨13⁩ ⁨hours⁩ ago

        I am genuinely surprised none of the freaks around here have mentioned the KFC dating sim yet.

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      • Cavemanfreak@programming.dev ⁨11⁩ ⁨hours⁩ ago

        The old Kellogg’s game from mid 90’s was really clunky, but it was great fun as a <10 year old not knowing any better!

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      • Butterpaderp@lemmy.world ⁨16⁩ ⁨hours⁩ ago

        Candystand.com games went crazy back in the early 2000’s

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      • turkalino@sh.itjust.works ⁨14⁩ ⁨hours⁩ ago

        That Nerf clone of Unreal Tournament was dope

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    • QueenHawlSera@sh.itjust.works ⁨8⁩ ⁨hours⁩ ago

      The packaging for the game really tried to hide it was an advertisement game. Title is Darkened Skye which says nothing about it being a skittles game.

      Apparently the singular of skittles is “Skittles” according to that game

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    • justOnePersistentKbinPlease@fedia.io ⁨14⁩ ⁨hours⁩ ago

      Hell, 7up had a platformer. Wasn't a bad game

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      • Doc_Crankenstein@slrpnk.net ⁨6⁩ ⁨hours⁩ ago

        *Pepsi Maaaaann!*

        That game was a fever dream.

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      • tacosanonymous@mander.xyz ⁨13⁩ ⁨hours⁩ ago

        That Xbox BK game, Domino’s Noid game, I think 7up had an othello clone.

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    • DupaCycki@lemmy.world ⁨10⁩ ⁨hours⁩ ago

      Unfortunately, Andrew Wilson needs more money to purchase more kidnapped children from Asia.

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      • ms_lane@lemmy.world ⁨8⁩ ⁨hours⁩ ago

        Ventrue Princes gotta Ventrue Prince.

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    • Kolanaki@pawb.social ⁨14⁩ ⁨hours⁩ ago

      The best game that was just an advertisement was Chex Quest.

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    • bitjunkie@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      Cool Spot was my jam but I still drank Sprite

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  • Aneorthisio@lemmy.ml ⁨16⁩ ⁨hours⁩ ago

    I can’t wait to shoot my way around war thorn half destroyed cities with pristine advertising signs in the next Battlefield.

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  • mrfriki@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    Honestly, anyone buying EA games deserve it.

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    • ironycanal@lemmy.dbzer0.com ⁨9⁩ ⁨hours⁩ ago

      Running through a bombed out kitchen in a ‘call of battle strike’ game, hesitate when I see the oven is full of condoms and the cabinets full of luxury watches.

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      • Regrettable_incident@lemmy.world ⁨9⁩ ⁨hours⁩ ago

        You now have 300 condoms in your inventory and an intriguing side mission with your fellow soldiers.

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  • manuremy@sopuli.xyz ⁨6⁩ ⁨hours⁩ ago

    Time to buy Paralives!

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  • shininghero@pawb.social ⁨18⁩ ⁨hours⁩ ago

    I foresee this getting their titles kicked off steam, since their developer TOS pretty much forbids this.

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    • bitjunkie@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      obligatory

      Image

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  • smaximov@lemmy.world ⁨7⁩ ⁨hours⁩ ago

    I think I haven’t played a single EA title in a decade, will continue to do so.

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  • harrys_balzac@lemmy.dbzer0.com ⁨11⁩ ⁨hours⁩ ago

    TV timeouts during the quarters of Madden games. They’ll do a skippable halftime recap then 5 minutes of unskippable ads. Make it like a real NFL broadcast.

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  • Airfried@piefed.social ⁨17⁩ ⁨hours⁩ ago

    Kojima or whoever did it before him should’ve patented it so the disease doesn’t spread.

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  • 5oap10116@lemmy.world ⁨14⁩ ⁨hours⁩ ago

    Image

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  • dis_da_mor@anarchist.nexus ⁨17⁩ ⁨hours⁩ ago

    reminder that saudi arabia’s public fund has bought ea. they’re trying to squeeze out all the revenue they can. tumble down the enshittification pyramid

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    • Airfried@piefed.social ⁨16⁩ ⁨hours⁩ ago

      That’s true, although very oversimplified. The slightly less simplified version is that the Jared Kushner’s private equidy firm and the Saudis took a huge loan to buy EA then loaded the company with that debt. EA will be forced to sell a huge chunk of their portfolio and layoff thousands of people. If they survive this somehow they will be a shadow of what once was but more likely they’ll simply vanish soon. This shit should be completely illegal but I would lie if I said I’ll miss EA. A few people at the top getting filthy rich by destroying the company seems like a very fitting end for them.

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      • nogooduser@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        It should be illegal to buy a company on loan and transfer that debt to the company. You should be required to get your money back via dividends or by building the company up and reselling it.

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      • Jiral@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        They won’t be missed, destroyer of game franchises, studios and pioneer in anti-consumer stuff and transforming games into gambling, children welcome.

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  • UnderpantsWeevil@lemmy.world ⁨18⁩ ⁨hours⁩ ago

    Finally!

    If there’s one thing EA’s gaming lacked, it was an opportunity to accidentally click on something that tried to charge my credit card.

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  • atrielienz@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    Didn’t we stop allowing overt advertising in movies and music videos for a reason?

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    • grue@lemmy.world ⁨13⁩ ⁨hours⁩ ago

      When did that happen?

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      • QuadratureSurfer@piefed.social ⁨11⁩ ⁨hours⁩ ago

        I’m also wondering the same thing. There are tons of product placement in movies.

        The easy ones to spot are the car ones, since they always seem to have the manufacturer logo visible.

        Wayne’s World even had a not-so-subtle clip about it: https://www.youtube.com/watch?v=8lgLYGBbDNs

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      • atrielienz@lemmy.world ⁨5⁩ ⁨hours⁩ ago

        So we sort of did but not for the reasons you’d think. Not for the reasons I thought at least.

        Specifically there used to be a time when there was ad placement in movies and tv literally all the time. But more often than not now a days this doesn’t happen that way because companies that have trade marked logos or symbols don’t want to allow their products to be used without getting paid a licensing fee and companies that would use this kind of product placement don’t want to pay the licensing fee which is why in the late 80’s and early 90’s there was a rise in blurring logos and brand names in media. There’s also the risk of certain licensing agreements not being legitimate for certain markets which can lead to blurring of the same type or it’s newer counterpart which involves using stickers or off brand styling instead.

        But also some other countries do ban it. China apparently instituted such a ban in 2011.

        But anyway I got confused because around the same time there was a ban on certain products being allowed to advertise in movies and directly in the shows (cigarettes/tabacco products, alcoholic beverage brands, guns etc). I was exhausted and wrong and that’s on me.

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  • janewaydidnothingwrong@lemmy.world ⁨14⁩ ⁨hours⁩ ago

    Whenever they do something like this it’s just a nail in the coffin for me and I am that much less incentivized to ever buy their games

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  • DrSleepless@lemmy.world ⁨18⁩ ⁨hours⁩ ago

    I remember when EA was the Goat back in the Commodore 64 days. How far they’ve fallen.

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    • orbituary@lemmy.dbzer0.com ⁨18⁩ ⁨hours⁩ ago

      Greatest Offering Around Then?

      Because “greatest of all time” implies it’s also great now… which is a time.

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      • ampersandrew@lemmy.world ⁨18⁩ ⁨hours⁩ ago

        We can’t know what’s going to be the greatest of all time in the future, only what’s the greatest of all time so far.

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      • Bademantel@lemmy.world ⁨17⁩ ⁨hours⁩ ago

        It does not. “Greatest of all time back in the day” does not imply it’s still the greatest. By your logic the future is also a time. As we don’t know it yet, nothing can ever be the greatest of all time, making the term meaningless.

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    • Tollana1234567@lemmy.today ⁨10⁩ ⁨hours⁩ ago

      turned around the time they bought westwood and killed off cnc franchise(technically) a decade later.

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  • ampersandrew@lemmy.world ⁨19⁩ ⁨hours⁩ ago

    Time is cyclical it seems. They did something just like this 20 years ago.

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    • PhobosAnomaly@feddit.uk ⁨18⁩ ⁨hours⁩ ago

      I remember when Quake Live introduced it, but it never really gained any traction.

      A popular server-side mod for Counter-Strike (the 1.6 era) introduced in-map texture substitution for advertising as well… but I think it was pissed on by the community so much that it never saw widespread use.

      Sounds like the time is right to try again.

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    • MintyAnt@lemmy.world ⁨14⁩ ⁨hours⁩ ago

      Rs Vegas 2?

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      • ms_lane@lemmy.world ⁨8⁩ ⁨hours⁩ ago

        NFS Underground 2 had in-game advertising for Cingular and Burger King.

        NFS Carbon was absolutely plastered with T-mobile advertising.

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    • Flamekebab@piefed.social ⁨15⁩ ⁨hours⁩ ago

      I was thinking the same - i hadn’t realised that it ever went away (as I don’t play the genres traditionally associated with in game ads).

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  • rtxn@lemmy.world ⁨16⁩ ⁨hours⁩ ago

    I can’t wait to see gamers fail to boycott this.

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  • PixellatedDave@feddit.uk ⁨18⁩ ⁨hours⁩ ago

    I haven’t purchased any ea games since 2013 and this reminds me why.

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  • chamaeleon@fedia.io ⁨17⁩ ⁨hours⁩ ago

    "After removing Holiday's Ad Restrictions We estimate we can sell up to 80% of a user's vision without inducing seizures" - Nolan Sorrento

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  • rogsson@piefed.social ⁨17⁩ ⁨hours⁩ ago

    I never play EA slop, so… anyways.

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  • Hegar@fedia.io ⁨17⁩ ⁨hours⁩ ago

    I dunno how many games EA makes set in the past or secondary worlds, but gauranteed it will drop. We may still get scifi games chock full of today's brands.

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  • OriginEnergySux@lemmy.world ⁨17⁩ ⁨hours⁩ ago

    … god dam it

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