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Dominos using AI for ads.

⁨140⁩ ⁨likes⁩

Submitted ⁨⁨5⁩ ⁨hours⁩ ago⁩ by ⁨sanitation@lemmy.today⁩ to ⁨mildlyinfuriating@lemmy.world⁩

https://lemmy.today/pictrs/image/2ea26017-57e3-4c64-bcb3-c679a20e66b3.png

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Comments

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  • Murse@slrpnk.net ⁨4⁩ ⁨minutes⁩ ago

    Seems they put a comparable level of care into the quality of their advertisements as they do the quality of their pizza.

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  • Pixel_Jock_17@piefed.ca ⁨22⁩ ⁨minutes⁩ ago

    Dominoes expired my points because I didnt order from them for a year. I had like a decade of points saved. So I’m done with them and honestly their pizza isnt good.

    Buy local

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  • awfulawful@lemmy.blahaj.zone ⁨4⁩ ⁨hours⁩ ago

    I hope this backfires so hard and completely destroys their brand image. We really need to strengthen advertising laws so that, by the time the models can reliably produce visuals that look much better than the real food, it’s illegal and has severe penalties. At least for now this pizza looks wonky as hell.

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    • naeap@sopuli.xyz ⁨3⁩ ⁨hours⁩ ago

      Which brand image?
      Having real shitty fat leaking pizza?

      At least that was my (luckily) only experience with them…

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      • Mycatiskai@lemmy.ca ⁨3⁩ ⁨hours⁩ ago

        I always found pizza hut way greasier, like hand covered in oil after I eat a slice.

        I do get the pan pizza from Dominos so the crust is much crispier than their normal crust which I don’t think I’ve ever ordered so in that case it might be greasier.

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  • NewNewAugustEast@lemmy.zip ⁨2⁩ ⁨hours⁩ ago

    As someone who never sees ads anymore, I would expect everything to be AI now. Is this a surprise? The 70’s had composition and light table trickery, then came air brushing, then came photoshop, and now AI. Seems like a logical progression.

    Not seeing ads at all fixes that.

    But I said this before: the Advertising company that goes out of its way to make crappy, hand made art that is obviously not AI or even CGI or Photoshop, and makes everything look like it was made with love (real love or fake doesn’t matter) for the sake of the product is going to make a fortune.

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  • Eq0@literature.cafe ⁨4⁩ ⁨hours⁩ ago

    My Al detection is really bad: why do you say it’s AI?

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    • vogi@piefed.social ⁨4⁩ ⁨hours⁩ ago

      the text on the side of the cardboard. i would always zoom in small text first and see if something’s up.

      also the general vibe of it even though you obviously cannot be too sure about it. but there are certain things ai likes to add for example depth of field.

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      • MaggiWuerze@feddit.org ⁨2⁩ ⁨hours⁩ ago

        Also the general blurriness and the strange optics of the food itself

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      • Eq0@literature.cafe ⁨3⁩ ⁨hours⁩ ago

        Oh yes!

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    • Axolotl_cpp@feddit.it ⁨4⁩ ⁨hours⁩ ago
      • there is yello-orange-y filter on the image
      • the way she holds the mayonaise cup
      • the people skin and clothes look wayy too smoth, just like if i repainted them on photoshop
      • the guy running seem to have only 4 fingers on his right hand
      • the food looks too fake IMO (cmon, even ads that use glue instead of cheese look more real…)

      It would be easier to notice if we had the full vid instead of a screenshot

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      • dream_weasel@sh.itjust.works ⁨4⁩ ⁨hours⁩ ago

        Not to mention the totally normal and human way the pizza and bread is cut / being removed.

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      • Eq0@literature.cafe ⁨3⁩ ⁨hours⁩ ago

        The bench gets a back rest half way through!

        Oh man, the video really is unwatchable… thanks for pointing all these things out!

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      • ltxrtquq@lemmy.ml ⁨3⁩ ⁨hours⁩ ago

        the way she holds the mayonaise cup

        Who among us doesn’t like to dip our fingers into the condiments?

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      • BananaIsABerry@lemmy.zip ⁨4⁩ ⁨hours⁩ ago

        Mayonnaise?

        MAYONNAISE?

        Who the FUCK WOULD EAT PIZZA WITH MAYONNAISE?

        that’s obviously ranch

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      • webghost0101@sopuli.xyz ⁨3⁩ ⁨hours⁩ ago

        The number 23 disappears on her back the second time she runs.

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    • NoPanko@feddit.uk ⁨4⁩ ⁨hours⁩ ago

      Zoom in on the pizza and tell me the toppings

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      • you_are_dust@lemmy.world ⁨3⁩ ⁨hours⁩ ago

        Whole cherry tomatoes and diced potatoes. A very normal pizza.

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      • HeyJoe@lemmy.world ⁨1⁩ ⁨hour⁩ ago

        Onions, peppers, cherry tomatoes, weird block chicken cubes, and 1 random suasage.

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      • Eq0@literature.cafe ⁨3⁩ ⁨hours⁩ ago

        Great point!

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      • perishthethought@piefed.social ⁨4⁩ ⁨hours⁩ ago

        Inch thick slices of… cucumber?

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    • riskable@programming.dev ⁨3⁩ ⁨hours⁩ ago

      Have you ever seen a pizza with sausage slices that big‽ That was the dead giveaway to me. I mean, every pizza ad makes the cheese and toppings look perfect but those are little sausage towers.

      Now I want a pizza like that!

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      • CodingCarpenter@lemmy.ml ⁨57⁩ ⁨minutes⁩ ago

        I thought they were scallops. I couldn’t figure out what the hell was going on.

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  • cupcakezealot@piefed.blahaj.zone ⁨3⁩ ⁨hours⁩ ago

    just kinda goes with the territory cause they’ve never used food for the shitty pizza.

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  • CurlyWurlies4All@slrpnk.net ⁨4⁩ ⁨hours⁩ ago

    Who would have thought? Ad makers have always been so ethical in the past.

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  • username_1@discuss.tchncs.de ⁨5⁩ ⁨hours⁩ ago

    And what exactly is infuriating here? Ads don’t use real merchandise anyway.

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    • gilokee@lemmy.world ⁨5⁩ ⁨hours⁩ ago

      AI is terrible for the environment and is, in general, gross.

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      • Grimy@lemmy.world ⁨4⁩ ⁨hours⁩ ago

        The environmental cost of all the actors and staff driving to the location is much higher than generating the video, not to mention set cost, fake food and prop costs, etc.

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      • username_1@discuss.tchncs.de ⁨5⁩ ⁨hours⁩ ago

        Advertisements are even worse.

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  • Waterpumpee@lemmus.org ⁨4⁩ ⁨hours⁩ ago

    Wait till you learn how clothing companies use AI models to present the clothes in the shop. Literally cant go tits up.

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  • FireWire400@lemmy.world ⁨4⁩ ⁨hours⁩ ago

    This is going beyond the “serving suggestion” bullshit that is commonplace in ads. AI food will never look like the real thing, or vice versa, whichever you prefer.

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    • riskable@programming.dev ⁨3⁩ ⁨hours⁩ ago

      Oh please. AI generated images of food are just as realistic as the food in traditional food advertisements.

      We’ve all been looking at pictures of painted plastic since forever. Not only that, but photoshopped, painted plastic 😁

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      • FireWire400@lemmy.world ⁨2⁩ ⁨hours⁩ ago

        But that plastic at least exists. You know, food artist is a real job that takes skill, prompting an AI to generate Red Blob and Yellow cylinder Pizza doesn’t really

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  • TIEPilot@lemmy.world ⁨3⁩ ⁨hours⁩ ago

    I haven’t eaten dominions in at least a decade and a half. It terrible like papa johns too doughie for me.

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  • TimeNaan@lemmy.world ⁨4⁩ ⁨hours⁩ ago

    But chief, what if they like pizza?

    www.youtube.com/watch?v=gNvqs_doNQ0

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