Open Menu
AllLocalCommunitiesAbout
lotide
AllLocalCommunitiesAbout
Login

Dominos using AI for ads.

⁨324⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨weeks⁩ ago⁩ by ⁨sanitation@lemmy.today⁩ to ⁨mildlyinfuriating@lemmy.world⁩

https://lemmy.today/pictrs/image/2ea26017-57e3-4c64-bcb3-c679a20e66b3.png

source

Comments

Sort:hotnewtop
  • awfulawful@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

    I hope this backfires so hard and completely destroys their brand image. We really need to strengthen advertising laws so that, by the time the models can reliably produce visuals that look much better than the real food, it’s illegal and has severe penalties. At least for now this pizza looks wonky as hell.

    source
    • naeap@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

      Which brand image?
      Having real shitty fat leaking pizza?

      At least that was my (luckily) only experience with them…

      source
      • Mycatiskai@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

        I always found pizza hut way greasier, like hand covered in oil after I eat a slice.

        I do get the pan pizza from Dominos so the crust is much crispier than their normal crust which I don’t think I’ve ever ordered so in that case it might be greasier.

        source
        • -> View More Comments
    • ColeSloth@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

      Shit. Watch a documentary on fast food commercials. It’s already been crazy bullshit before AI ever showed up.

      source
    • Wooki@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Theyve been shrinkflating the size of their pizza for decades. They dont care about “image” lol

      source
      • manuallybreathing@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

        shrinkflating

        Image

        at least their honest! /s

        source
  • Fluffy_Ruffs@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    The text on the side of the right pizza box.

    Dommronniro’s

    You’d think mangling their logo would be a no-no in their own ads.

    source
    • qarbone@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      I saw an Instagram reel that really put it straightforwardly: before genAI, designers used to catch tons of flack when the most minor things were not to executives’ insane exacting standards. But they’re perfectly fine with utter slop shoved on to prod.

      source
    • monotremata@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

      I would have transcribed it as “Demnn Fennìrós.” But yeah. Sloppity slop.

      source
  • Mulligrubs@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    AI that “looks real” should be, in my opinion, clearly labeled as such. A little tag in the corner.

    They’ve already gotten away with so much for so long, for example the advertisement burger is a prop that looks much different than an actual burger. All of this is deceitful.

    source
  • Murse@slrpnk.net ⁨2⁩ ⁨weeks⁩ ago

    Seems they put a comparable level of care into the quality of their advertisements as they do the quality of their pizza.

    source
  • Eq0@literature.cafe ⁨2⁩ ⁨weeks⁩ ago

    My Al detection is really bad: why do you say it’s AI?

    source
    • vogi@piefed.social ⁨2⁩ ⁨weeks⁩ ago

      the text on the side of the cardboard. i would always zoom in small text first and see if something’s up.

      also the general vibe of it even though you obviously cannot be too sure about it. but there are certain things ai likes to add for example depth of field.

      source
      • MaggiWuerze@feddit.org ⁨2⁩ ⁨weeks⁩ ago

        Also the general blurriness and the strange optics of the food itself

        source
      • Eq0@literature.cafe ⁨2⁩ ⁨weeks⁩ ago

        Oh yes!

        source
        • -> View More Comments
      • Ludicrous0251@piefed.zip ⁨2⁩ ⁨weeks⁩ ago

        Also consider the logic of how those “breadsticks?” seem to be sliced - they’re cut in strips but also someone cut off 2/3 of a strip from 2 of them and one is sideways. Like a chaotic 4 year old was in charge of slicing.

        source
    • Axolotl_cpp@feddit.it ⁨2⁩ ⁨weeks⁩ ago
      • there is yello-orange-y filter on the image
      • the way she holds the mayonaise cup
      • the people skin and clothes look wayy too smoth, just like if i repainted them on photoshop
      • the guy running seem to have only 4 fingers on his right hand
      • the food looks too fake IMO (cmon, even ads that use glue instead of cheese look more real…)

      It would be easier to notice if we had the full vid instead of a screenshot

      source
      • dream_weasel@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        Not to mention the totally normal and human way the pizza and bread is cut / being removed.

        source
      • Eq0@literature.cafe ⁨2⁩ ⁨weeks⁩ ago

        The bench gets a back rest half way through!

        Oh man, the video really is unwatchable… thanks for pointing all these things out!

        source
      • BananaIsABerry@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

        Mayonnaise?

        MAYONNAISE?

        Who the FUCK WOULD EAT PIZZA WITH MAYONNAISE?

        that’s obviously ranch

        source
        • -> View More Comments
      • ltxrtquq@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

        the way she holds the mayonaise cup

        Who among us doesn’t like to dip our fingers into the condiments?

        source
      • webghost0101@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

        The number 23 disappears on her back the second time she runs.

        source
      • criss_cross@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        AI ads always have this cosmic horror uncanny valley feel to them. I don’t know why a brand would do this to themselves.

        source
      • binarytobis@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        The weird bread she’s eating is cut horizontally, but for some reason the first two pieces removed stop at the same vertical line like it was cut that way.

        God I hate stuff like this.

        source
    • NoPanko@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

      Zoom in on the pizza and tell me the toppings

      source
      • you_are_dust@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Whole cherry tomatoes and diced potatoes. A very normal pizza.

        source
      • Eq0@literature.cafe ⁨2⁩ ⁨weeks⁩ ago

        Great point!

        source
      • perishthethought@piefed.social ⁨2⁩ ⁨weeks⁩ ago

        Inch thick slices of… cucumber?

        source
        • -> View More Comments
      • HeyJoe@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Onions, peppers, cherry tomatoes, weird block chicken cubes, and 1 random suasage.

        source
    • riskable@programming.dev ⁨2⁩ ⁨weeks⁩ ago

      Have you ever seen a pizza with sausage slices that big‽ That was the dead giveaway to me. I mean, every pizza ad makes the cheese and toppings look perfect but those are little sausage towers.

      Now I want a pizza like that!

      source
      • CodingCarpenter@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

        I thought they were scallops. I couldn’t figure out what the hell was going on.

        source
        • -> View More Comments
      • criss_cross@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        I thought those weee mounds of dough lmao.

        source
  • Pixel_Jock_17@piefed.ca ⁨2⁩ ⁨weeks⁩ ago

    Dominoes expired my points because I didnt order from them for a year. I had like a decade of points saved. So I’m done with them and honestly their pizza isnt good.

    Buy local

    source
    • Lucidlethargy@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      Their pizza is hot circles of garbage.

      source
      • III@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        You can get yours hot?

        source
  • Kolanaki@pawb.social ⁨2⁩ ⁨weeks⁩ ago

    How did this company get so successful anyway? Their pizza has sucked shit since I was 8.

    source
    • Soggy@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      It sucked shit 20 years ago but it’s fine since like 2010. Better than Little Caesar’s for sure. Worse, but cheaper, than the non-chain options around me. (Though nowadays if I pretty much only get pizza from Costco, Moto, MOD, or a local joint. It is nice to have a reliable middle ground for groups of people.)

      source
    • Funkt4st1c@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Its objectively better than every other nationwide chain in my area. Papa johns tastes like cardboard, pizza hut doesnt exist, little ceasars IS cardboard, marcos tastes like rubber, and Dominos is… Manageable. My hands are covered in garlic and parmesan, but… Managable.

      source
      • MML@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        I agree with most everything, except Marcos is probably top of the list for me, want to be mortal enemies?

        source
        • -> View More Comments
    • wh90b@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

      I don’t mind the taste if somebody else is buying, but the acid reflux is GUARANTEED.

      source
    • Aedaz_@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

      I really feel like it depends on location. I actually really love the dominoes near me.

      source
    • MML@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      They actually do have a way to get $2.99 1 topping or 8 count boneless wings, or $3.36 for a sub.

      source
    • snugglesthefalse@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      I like it but with the BBQ sauce instead. Little ceasers doesn’t exist in this country.

      source
      • Kolanaki@pawb.social ⁨2⁩ ⁨weeks⁩ ago

        Kinda wonder now if Domino’s (and maybe Pizza Hut) is better outside of the US. Quality of local ingredients usually makes a difference.

        In the US, if I want cheap pizza, I get LC’s. If I want good pizza, I make my own or go to a local pizza place, Round Table, or Mountain Mike’s. Pizza Hut and Domino’s are to be avoided.

        source
  • cupcakezealot@piefed.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

    just kinda goes with the territory cause they’ve never used food for the shitty pizza.

    source
  • username_1@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

    And what exactly is infuriating here? Ads don’t use real merchandise anyway.

    source
    • gilokee@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      AI is terrible for the environment and is, in general, gross.

      source
      • Grimy@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        The environmental cost of all the actors and staff driving to the location is much higher than generating the video, not to mention set cost, fake food and prop costs, etc.

        source
        • -> View More Comments
      • username_1@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

        Advertisements are even worse.

        source
  • DiabolicalBird@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

    I just found they’ve been hiding extra charges on our bill, things that are supposed to increase by one dollar increase by two when you add, that kind of shit. I think I might cash out whatever points I have and start ordering elsewhere, AI ads are icing on the shit cake

    source
  • NewNewAugustEast@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    As someone who never sees ads anymore, I would expect everything to be AI now. Is this a surprise? The 70’s had composition and light table trickery, then came air brushing, then came photoshop, and now AI. Seems like a logical progression.

    Not seeing ads at all fixes that.

    But I said this before: the Advertising company that goes out of its way to make crappy, hand made art that is obviously not AI or even CGI or Photoshop, and makes everything look like it was made with love (real love or fake doesn’t matter) for the sake of the product is going to make a fortune.

    source
  • CurlyWurlies4All@slrpnk.net ⁨2⁩ ⁨weeks⁩ ago

    Who would have thought? Ad makers have always been so ethical in the past.

    source
  • aesthelete@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Slop ads for slop pizza

    source
  • Waterpumpee@lemmus.org ⁨2⁩ ⁨weeks⁩ ago

    Wait till you learn how clothing companies use AI models to present the clothes in the shop. Literally cant go tits up.

    source
  • darthsundhaft@piefed.social ⁨2⁩ ⁨weeks⁩ ago

    That’s some weak sauce, dominos. That’s some weak sauce.

    source
  • RizzRustbolt@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Ashley Burch is owed some money.

    source
  • sundray@lemmus.org ⁨2⁩ ⁨weeks⁩ ago

    You may not like it, but this is what 100x productivity looks like! 🤡

    source
  • TIEPilot@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I haven’t eaten dominions in at least a decade and a half. It terrible like papa johns too doughie for me.

    source
  • FireWire400@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    This is going beyond the “serving suggestion” bullshit that is commonplace in ads. AI food will never look like the real thing, or vice versa, whichever you prefer.

    source
    • riskable@programming.dev ⁨2⁩ ⁨weeks⁩ ago

      Oh please. AI generated images of food are just as realistic as the food in traditional food advertisements.

      We’ve all been looking at pictures of painted plastic since forever. Not only that, but photoshopped, painted plastic 😁

      source
      • FireWire400@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        But that plastic at least exists. You know, food artist is a real job that takes skill, prompting an AI to generate Red Blob and Yellow cylinder Pizza doesn’t really

        source
  • Mwa@thelemmy.club ⁨2⁩ ⁨weeks⁩ ago

    Aww man

    source
  • Lucidlethargy@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago
    1. No domino’s pizza has ever looked like this
    2. Dominoes pizza tastes like someone slapped hot, watery sauce on a thin piece of cardboard and took that tasteless cheese and pepperoni from Lunchables and tossed it in top.

    Therefore… No need to discuss this one. Just don’t eat Dominoes “pizza”.

    source
  • TimeNaan@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    But chief, what if they like pizza?

    www.youtube.com/watch?v=gNvqs_doNQ0

    source