Apologies for the low resolution. It was a mobile ad and all I could get was a screenshot.
Who are they advertising to? Emaciated cross dressing men with bad haircuts?
The fashion industry is still pushing crazy thin body images
Submitted 11 months ago by kersploosh@sh.itjust.works to mildlyinfuriating@lemmy.world
https://sh.itjust.works/pictrs/image/d27d378a-d8f2-42b8-a1c6-82266b07be5f.png
Comments
dangblingus@lemmy.dbzer0.com 11 months ago
trashgirlfriend@lemmy.world 11 months ago
It’s a growing demographic
retrieval4558@mander.xyz 11 months ago
There’s dozens of us. Dozens!
TheOgreChef@lemmy.world 11 months ago
Yet surprisingly, not a “growth” industry. I’ll see myself out.
Poop@lemmy.ca 11 months ago
Food is getting expensive these days!
macrocephalic@lemmy.world 11 months ago
And they’re advertising sacks to them?!
KISSmyOS@lemmy.world 11 months ago
Tailoring clothes to a body is much easier when it’s 2D.
SkybreakerEngineer@lemmy.world 11 months ago
Moisturize me!
IndiBrony@lemmy.world 11 months ago
It’s the bitchy trampoline!
thisisdee@lemmy.world 11 months ago
I had just rewatched this last night!
pelespirit@sh.itjust.works 11 months ago
They’re just walking hangers which are sometimes decorated.
Veedem@lemmy.world 11 months ago
So, where does body positivity start and stop? It seems silly to say one extreme is acceptable but the other isn’t.
Now, I worry body positivity, in general, encourages people to ignore the need to make life style changes for their own personal health, but also, maybe, if it’s not my body, it’s none of my fucking business.
mrbubblesort@kbin.social 11 months ago
Please don't be obtuse. When it gets put into an ad campaign aimed at me and the 99.9% of other people where looking like would be extremely bad for our own personal health, it becomes our business.
Look at it another way, a year ago would you have said to an antivaxxer / antimasker "who am I to judge"? The effects here are much more subtle and take more time, but the same logic applies, and the results of inaction are no less insidious.
So sure, all right, maybe a single person might be all right without a vaccine/without a mask/eating only 30 calories a day, but that is not something that should be encouraged. And the dumbass republicans/marketers who spread this behavior should be ashamed and called out.
StunningGoggles@sh.itjust.works 11 months ago
Obesity is also extremely bad for our own personal health so we should stop seeing obese people in ads too right?
afraid_of_zombies@lemmy.world 11 months ago
The ad isn’t aimed at you. It isn’t even aimed at customers. It is aimed upwards.
Is there a human being on the planet earth who can afford a Prada bag and has never heard of that brand? Seriously, 8 billion members of humanity and I will put down money right now that there is literally not a single one who has the money and has never heard of the brand.
The ad exists in the form it exists because someone thought it would impress their manager who in turn was trying to impress their manager and so on. All the way up to some heiress who sits on the board.
Look right now at Walmart or Target’s or Amazons website for clothing. Do you see the models? They look like normal people and they are smiling. Those retailers are trying to get money from you. Because those companies are sane normal businesses that want your cash and nothing more. They impress the higher ups by how much of your cash they can get.
afraid_of_zombies@lemmy.world 11 months ago
Health. Hurts a bit knowing all those teen girls out there feel like shit because of some tiny “imperfection”. Hurts a bit that we don’t tell people whose weight is not what medical science is recommending to adjust it.
I am a fat guy, I am doing well on my diet. My doctor was honest, if I don’t lose the weight she is going to have to start talking about medications.
JCreazy@midwest.social 11 months ago
The ad aside, I just don’t understand the appeal of paying $3,000 for a handbag when a $20 handbag will can do just the same thing. The only thing I can think of is people think they look cool or rich or better if they have a Prada handbag, but frankly, who gives a shit what kind of bag someone has? And second of all, if I saw you with one I wouldn’t think you are cool at all. I would think you’re the dumbest person alive.
HelixDab2@lemm.ee 11 months ago
While it’s true that you hit a point of diminishing returns, there’s a sharp divide between, say, a $200 bag and a $20 bag. Technically a plastic shopping bag will serve the same purpose as a purse, but it’s likely to break in less than a day. A $20 bag might last a few months of daily use if you’re careful, but it’s going to have cheap/non-durable materials, have cheap findings, and be poorly made. At $200, the odds are pretty high that it’s going to be well made, use solid materials that will last, and have fittings that aren’t going to corrode, fall off, or break in a few months.
I have a designer wallet that I’ve used every day for over 15 years, and while it looks beat up, it’s still fully intact. I averaged about one every 3-4 years before I got this one.
See also: Cap’n Vimes boots theory of socioeconomic unfairness.
hppylttlhrb@lemmy.world 11 months ago
I got obsessed with designer replicas - I didn’t buy many but I loved looking at comparisons on repladies… and the cheaper dupes were often much better made and quality controlled than the authentics. We’re still talking a few hundred for the bag but the genuine ones can be 10 or even 100 times the price. I know this isn’t what you were talking about btw. It’s definitely better to spend a bit more on a bag… or anything, for quality!
lud@lemm.ee 11 months ago
Doesn’t pretty much every wallet survive for ever. As long as it’s leather or something else durable.
camelbeard@lemmy.world 11 months ago
To be fair I’ve got a wallet from AliExpress that still works fine after 5 years. Unfortunately quality and price are not the same thing. Sometimes expensive stuff is made as cheaply as possible. As a consumer it’s not always that easy to know when you are fooled.
Also it’s not really true anymore that a good brand is still good. Lots of good brands decided to produce inferior products for higher profits. I think it’s probably because a brand is bought by some investment firm that wants to maximize profits.
afraid_of_zombies@lemmy.world 11 months ago
Because they get to show off. Other people see it and they feel bad for not having access to the resources required to do this. And you know what? All of us do this shit in some way or another. Fancy cars, vanity muscles that don’t actually help you, talent in things that have no real practical value, fancy collections, big house. All of us are performing, trying to tell the world “I am so amazing I can afford this waste”. And if we have nothing to brag about we can always brag about our indifference. As if all of us secretly didn’t wish deep down that they had so much money they could spend $2k on what should be 20.
I think you understand it perfectly fine, you just don’t like what it implies about us all.
Kolanaki@yiffit.net 11 months ago
I don’t even know why anyone is impressed by it.
If you told me your shoes were $50,000 and didn’t follow that with “they also suck your dick” I’d think you were just a moron, not super cool and worthy of emulation.
kool_newt@lemm.ee 11 months ago
I just don’t understand the appeal of paying $3,000 for a handbag when a $20 handbag will can do just the same thing.
The appeal is that a $3,000 handbag sends a signal, one that you have $3,000 to spend on a handbag and are the type of person who would do such a thing.
guacupado@lemmy.world 11 months ago
Exactly. Our society worships money. It’s really not that hard to grasp.
MargotRobbie@lemmy.world 11 months ago
So why do people buy 3000 dollar mechanical watches when a 20 quartz dollar watch can keep time better? Why do people buy 300 dollar mechanical keyboards when a 20 dollar rubber dome can also get words on your PC screen? Why do people spend thousands of dollars on Magic the Gathering cards when you can buy the same number of cards for 20 dollars?
Being into designer fashion isn’t much different than other expensive hobbies, and the cost benefit of a hobby item is the last thing on the mind of any enthusiast provided they can afford it.
NaoPb@eviltoast.org 11 months ago
So where do I fit in with my 20 dollar mechanical keyboard?
chicken@lemmy.dbzer0.com 11 months ago
If you have many millions of dollars lying around it might make sense, for the same reason it might make sense to a normal person to spend a few dollars on an item they could instead spend 50 cents for a cheaper version of if they wait a few months for slow shipping from China. What a pricetag means to you changes depending on how much you have to spend.
SexualPolytope@lemmy.sdf.org 11 months ago
Yes, but you and I aren’t the market for these. There are a lot of dumb, impressionable people, and some of them have money too.
radioactiveradio@lemm.ee 11 months ago
I like these brands cuz they’re like " from the rich to the rich" kind of things. It has nothing to do with the rest of us. And we don’t understand them either, like I recently bought some nice looking shoes made in probably some Chinese factory and they’re gonna last me for years. Same thing with some branded shoes just more expensive, it’s not they last longer or anything either cuz planned obsolescence.
Kolanaki@yiffit.net 11 months ago
The fashion industry is simply saving money on fabrics by using smaller, thinner models that don’t require as much material to clothe.
ReiRose@lemmy.world 11 months ago
/s
Right?
Kolanaki@yiffit.net 11 months ago
God I hope so. They might send stupid, sexy male models to crush my head between their thick, masculine thighs if I happened to be correct.
sheogorath@lemmy.world 11 months ago
TBH that statement rings true. It’s so much easier to make a fit look good if you’re skinny. Also, when you’re doing a photoshoot there’s always the possibility of the model bailing at the last minute. So, to keep the photoshoot going with another model you don’t need to keep multiple sizes just slap that clothing on and use clips to make it fit nice.
Also this is anecdotal, my partner is 5’5 and weighs 90 lbs and it’s so easy for them to make an outfit it’s crazy.
anarchy79@lemmy.world 11 months ago
I can state with absolute certainty the fact that if we simply banned 70% of all non-essential industries, we would suffer no negative consequences and the planetability would increase by 280%. You are welcome for me solving roughly 70% of all of your problems.
I think we should just start burning down the major cities alla länder.
dangblingus@lemmy.dbzer0.com 11 months ago
How can I delete someone else’s comment?
STRIKINGdebate2@lemmy.world 11 months ago
What the actual fuck are you even trying to say?
yamanii@lemmy.world 11 months ago
paradiso@lemm.ee 11 months ago
wat
Sibbo@sopuli.xyz 11 months ago
Looks anorexic to me. Hope they are fine
nilloc@discuss.tchncs.de 11 months ago
I looked a lot like that as a teenager while going through some growth spurts. I ate like an elephant (1990s taco tuesdays at Taco Bell we’d each get a 12 pack after school), but I was still 150-160 at 6’3” (30something kilos and 190something cm).
This person might be a little lighter, but I couldn’t put on muscle to save my life back then. Not till I was in my 20s did I get above 170.
victorz@lemmy.world 11 months ago
but I was still 150-160 at 6’3” (30something kilos and 190something cm).
150-160 lbs is definitely not “30 something kilos”. It’s more than double that, around 70 kg. Just FYI or for any other weird-unit users out there who aren’t familiar with standard kg. 😅
doctorcrimson@lemmy.today 11 months ago
In High School I was a 5’9" burly 165 lbs dude I was doing like 25 pullups on door frames, but after that life kind of went sideways and I lost the weight and strength and I’ve never been back to that weight again.
I did continue to grow to 5’11" tho so thats a consolation prize.
dream_weasel@sh.itjust.works 11 months ago
Yuck.
Gender doesn’t matter (and can’t be determined) this is ugly thin a d ugly haircut to the extreme.
Stretch2m@lemm.ee 11 months ago
Weight aside, that haircut is atrocious.
Ashyr@sh.itjust.works 11 months ago
I legitimately thought this was a joke, at first. Like taking some internet meme I’m unfamiliar with and putting it in an ad for Prada.
Jaysyn@kbin.social 11 months ago
What stage is the cancer?
AngryCommieKender@lemmy.world 11 months ago
5/7
EmoBean@lemmy.world 11 months ago
Because body positivity isn’t for skinny people.
pelespirit@sh.itjust.works 11 months ago
There are some truly skinny people, but most don’t look this emaciated. If they showed different body types, then you might have something.
Duamerthrax@lemmy.world 11 months ago
Body image issues aside, I just could not imagine going through life with so little upper and lower body strength. Just seems so impractical and inconvenient to choose to be this way.
M137@lemm.ee 11 months ago
Many that are “this way” aren’t by choice. And it’s still less handicapping and unhealthy than being obese. I’m not excusing their agenda, just pointing out what you’ve said is dumb as fuck.
20hzservers@lemmy.world 11 months ago
Troll right that comment was unnecessary and inflammatory. Inb4 another paragraph from you full of argumentative bullshit 🙄
Poop@lemmy.ca 11 months ago
I agree completely. Same with the long fingernails and huge boob implants! Why would you choose to make yourself more useless? It seems so silly…
EdanGrey@sh.itjust.works 11 months ago
The guy doesn’t look much better, just drowned in a suit
milled.com/…/pradas-holiday-collection-featuring-…
Looking at other photos though Prada seem to prefer models this skinny
Tavarin@lemmy.ca 11 months ago
Is Prada trying to bring back the baggy suit look? Please no, it was horrible.
FeetinMashedPotatoes@lemmy.world 11 months ago
Someone feed that boi
Tavarin@lemmy.ca 11 months ago
Girl, but okay.
ArbitraryValue@sh.itjust.works 11 months ago
I still don’t understand who these ads are targeted at. The model is well past looks-attractive-skinny and into to looks-unhealthy skinny. Does that make someone want to buy an expensive purse?
Ghyste@sh.itjust.works 11 months ago
This isn’t mild.
FlyingSquid@lemmy.world 11 months ago
Me: “How bad could it b-JESUS!”
Jilanico@lemmy.world 11 months ago
Heroin chic is the technical term, I believe 😖
0x4E4F@sh.itjust.works 11 months ago
She’s… anrexic… at best…
driving_crooner@lemmy.eco.br 11 months ago
It’s a girl? It’s looks more like a femboy to me.
FontMasterFlex@lemmy.world 11 months ago
why not? those people exist too. This is skinny-phobic behavior.
jvrava9@lemmy.dbzer0.com 11 months ago
Interesting haircut (if you can call that a haircut)
Roastchicken@lemmy.world 11 months ago
Take your judgement back to Facebook
Tigbitties@kbin.social 11 months ago
I'm not sure what they're going for here but about 100 years of marketing data has proven that clothing sells better on tall skinny pretty people.
pelespirit@sh.itjust.works 11 months ago
No, that’s not the marketing message you should get from this. 100 years of marketing data shows that making people feel bad about themselves in any way they can (styles change for that), makes people want to buy clothing that “the in people” are wearing.
dream_weasel@sh.itjust.works 11 months ago
Well…
This… person is skinny for sure.
Cornpop@lemmy.world 11 months ago
Why are they using a skinny ass dude to sell handbags.
crypticthree@lemmy.world 11 months ago
Is that Tim or Eric?
JCreazy@midwest.social 11 months ago
Not when you don’t see ads
SirStumps@lemmy.world 11 months ago
The industry goes with unhealthy thin or unhealthy obese.
boatsnhos931@lemmy.world 11 months ago
Hope there is a double cheeseburger in that purse…is this a starving child in Africa or something? I’ll fuck with em on a big Mac combo, poor lil fella 😔
outofemailaliases@lemmy.blahaj.zone 10 months ago
i look like this. my bmi is like 13.7. i suspect i have thyroid problems
chepox@sopuli.xyz 11 months ago
You cannot tell me that dude (duddette?) doesn’t have an eating disorder. That looks sickly and horrible.
stepanzak@iusearchlinux.fyi 11 months ago
I am extremely skinny and look unhealthy and kinda similar to the model in that way, even though I eat normally and I think even very healthy. My dad looks like that too. Being 2 meters tall also doesn’t exactly help. Just saying that you shouldn’t judge people so easily and you can hurt someone also pretty easily. Some people just have being fat or skinny in their genes.
chepox@sopuli.xyz 11 months ago
Absolutely right. I would not judge you if I saw you at the supermarket. But this dude is the face of a fashion and beauty brand. They are pushing this body type (rarely occurs naturally in healthy folks like you) and mostly occurs on people with health problems. In a way they are pushing a non healthy image to many people that are not like you. I would even dare to say you are a very minuscule porcentage of people with this body type that are 100% healthy so this is being pushed to folks that have lovehandles and now they hate themselves.
Guest_User@lemmy.world 11 months ago
Conservation of energy would maybe disagree with that last statement
HorseWithNoName@lemm.ee 11 months ago
Thank you. There’s apparently been a fine line between promoting body acceptance and shitting on thin body types. Some people seem to think it’s not even a natural body type at all and anyone who’s thin is just anorexic. It’s like we’ve been completely left out of the equation unless we’re being looked down on. Yeah, I’m right there with you on this.
ISometimesAdmin@the.coolest.zone 11 months ago
Maybe they do, maybe they don't. I think it's a bit distasteful to armchair diagnose someone you don't know, though
Bonehead@kbin.social 11 months ago
It's also distasteful to encourage eating disorders to enter the modelling industry by exclusively featuring models that are extremely underweight, but I guess who are we to judge...
shalafi@lemmy.world 11 months ago
Meh, I dated a girl thinner than that. People were always making comments like yours, but to her face.
She had one barely functioning kidney. Dumped her because she was foul tempered, but I heard she got a transplant!
But yes, eating disorder is a fair guess for a model like that.
FatTony@discuss.online 11 months ago
Good to know…
FauxPseudo@lemmy.world 11 months ago
I used to look like that from ages 15 to 30. I was eating 6000 calories a day to maintain my weight. I don’t know about that dude (dude is gender neutral), but it is possible they are struggling to not lose weight. Unlikely, but possible.
JCreazy@midwest.social 11 months ago
Someone who eats 6000 calories a day cannot look like this. It is not scientifically possible. That energy has to go somewhere and unless you’re sprinting continuously for hours on end it’s just not happening.
RBWells@lemmy.world 11 months ago
My brothers were swimmers and skinny and small (and really fast, won national titles) and that combination of young, male, and active does create a black hole of metabolism. I also had a friend who was 6’6" and 140lb but healthy too, poet not athlete. He ate, it’s just hard to eat enough to fund that much height.
The model though, that’s an aesthetic choice not an aspirational body type. Androgynous and otherworldly is what I think they are going for. It’s not mainstream attractive, certainly.