There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
How not to advertise 101!
Submitted 2 weeks ago by Grumpus_Maximus@thelemmy.club to [deleted]
https://thelemmy.club/pictrs/image/468eb5b8-c9d3-4845-9d19-1321b898d0e7.jpeg
Comments
Saledovil@sh.itjust.works 2 weeks ago
MonkderVierte@lemmy.zip 2 weeks ago
and if they ever stop, the advertisement based internet is in trouble.
That’s a good thing.
Saledovil@sh.itjust.works 2 weeks ago
Yes, but we need to be aware that it would get worse temporarily, and a lot of services we’re used to be being free would no longer be free. For example, Youtube would probably become a paid service.
Tja@programming.dev 2 weeks ago
There’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
Switorik@sh.itjust.works 2 weeks ago
all ads are data driven
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Tja@programming.dev 2 weeks ago
ITT: I’m smarter than billion dollar marketing departments!
Viking_Hippie@lemmy.dbzer0.com 2 weeks ago
I wasn’t “ready to start up my business” anyway, but if I ever am, you can bet your bottom that I still won’t have anything to do with fucking Shopify! 🖕🏼🤬🖕🏼
hansolo@lemmy.today 2 weeks ago
When I download podcasts I turn a VPN on my phone to get ads in a language I don’t understand.
But fuck, there was a while where it was Swedish Chef style “vendi vundi vundi vu Shopify vendi vu” 3 times in a row every ad insert. Especially for NL.
So I started doing Ireland now because there least offensive accent to hear, and half the ads are for government services.
Warl0k3@lemmy.world 2 weeks ago
That ad spot just paid off in that you’re sharing it with your community, though. I’d never heard of shopify until now.
Viking_Hippie@lemmy.dbzer0.com 2 weeks ago
Yeah, because who doesn’t dream of such wonderful word of mouth as being vilified on a thread about hating ads on an open source forum where most users actively oppose corporations? 🙄
I’d never heard of shopify until now.
I’d apologize for ruining your streak of good luck, but based on the glibly condescending and confidently wrong first part of your comment, it sounds like you deserve shopify ads 🤷🏻
MonkderVierte@lemmy.zip 2 weeks ago
The more you see their ads, the larger portion of their income they spend on it, the worse is the product or service.
schipelblorp@sh.itjust.works 2 weeks ago
When you buy a name brand product, you are paying them to advertise more to you.
Support brands that don’t waste your time.
reksas@sopuli.xyz 2 weeks ago
this should be common knowledge
MonkderVierte@lemmy.zip 2 weeks ago
should
merc@sh.itjust.works 2 weeks ago
This is especially true for really expensive ads: ads during the superbowl, or during the world cup, or F1 races or something. If a company has that much cash to spend on advertising, they’re overcharging their customers.
einfach_orangensaft@sh.itjust.works 2 weeks ago
ublock+sponsorblock on firefox and u never see a ad again.
osanna@lemmy.vg 2 weeks ago
Yes, but adnauseam instead
merc@sh.itjust.works 2 weeks ago
u never see a ad again.
Have you never been outside?
einfach_orangensaft@sh.itjust.works 2 weeks ago
I have been proposing outlawing ad’s in public places for a long time
Lemmyoutofhere@lemmy.ca 2 weeks ago
But you have heard of it.
Dyskolos@lemmy.zip 2 weeks ago
And what would that matter if the product is boycotted from now on? Yes, I have heard of it. And I will remember when buying something similar next. And it’s not this.
But usually I never see ads anywhere, so…
wreckedcarzz@lemmy.world 2 weeks ago
I’ve heard of vaginas too, but that doesn’t mean I want to fuck them
HasturInYellow@lemmy.world 2 weeks ago
The only thing I hear or see when an ad appears is the chanting in my head as my eyes go red, “DIE. DIE. DIE. DIE. KILL YOURSELF YOU SACK OF SHIT. DIE IN A FIERY CAR CRASH YOU MISERABLE WRETCH.” Directed at anyone with any hand at any point in making the ad.
StarryPhoenix97@lemmy.world 2 weeks ago
and if your audio isn’t properly equalized to whatever I was watching then I will actively go out of my way to rate your product negatively. It’s not much, but I am that kind of petty.
tomi000@lemmy.world 2 weeks ago
Still good for them
espurr@sopuli.xyz 2 weeks ago
Ain’t no such thing as bad publicity
Bubbaonthebeach@lemmy.ca 2 weeks ago
I cannot tell you anything about any ads I have seen in the last few years online. If they pop up and I can’t shut them off, the single thing I am paying attention to is when the skip now button shows up. I literally cannot tell you anything about any of the ads, neither company nor product. Back in the day, you’d run to the other room and do things while the ads came on in TV shows but you were still hooked in because of the jingles. To this day I can remember many of the jingles from the 70s. New online ads, absolutely no idea.
However in the car I listen to radio and have recently started listening to a new station. I am starting to recognize some of the higher rotation ads. The ones I like, I might eventually try the business if it offers a product I need, but the much longer list is the one of companies that I will never do business with since their ads annoy me so much. Name recognition isn’t great if all it promotes is loathing.guyoverthere123@lemmy.dbzer0.com 2 weeks ago
This is why I block ads everywhere I can.
Adguard on my laptop and phone.
TizenTubeCobalt on my Nvidia Shield.
Morphe on my phone to modify the YouTube app to block ads and integrate Sponsorblock.
Their ad revenue is not my concern.
synapse1278@lemmy.world 2 weeks ago
Didn’t know about TizenTubeCobalt. How does it compare to SmartTube ?
cepelinas@sopuli.xyz 2 weeks ago
For me, way better, tizen tube is just youtube leanback, but ad free and other stuff.
Karyoplasma@discuss.tchncs.de 2 weeks ago
Either Google doesn’t have much information on my interests or their personalized ads suck ass. The only ads I care about are the pamphlet with this week’s discounts in the local convenience store, I always read those.
merc@sh.itjust.works 2 weeks ago
Google et. al. can’t even decide what language to use in ads for me. If they can’t get that pretty important detail right, the rest of their information on me must be worthless.
adarza@lemmy.ca 2 weeks ago
even those are a let down these days. can only get ‘essentials’ with how high prices have climbed, but at least i know when milk, milk or bread are
on salea little cheaper than the other stores’ also-high prices.
bob@feddit.uk 2 weeks ago
When your advertising
interrupts my videoIt just makes me hate your product.darkmogool@feddit.org 2 weeks ago
I double this with sponsoring.
wrinkledoo@sh.itjust.works 2 weeks ago
Best advertisement in the world is having a solution to a problem I’m trying to solve… but being so good at it that I find you and not the other way around.
ohulancutash@feddit.uk 2 weeks ago
There used to be a brand that advertised on Channel 4, and when you clicked a “Skip Advert” button it switched to the same advert but all the people were jumping rope. I hate that brand.
UnderpantsWeevil@lemmy.world 2 weeks ago
First time you saw it, though…
Clever bit
turtlesareneat@piefed.ca 2 weeks ago
I’ve switched away from car insurance companies that advertised to me excessively considering I was already buying the fucking service to begin with. Figured with that ad budget, they couldn’t be the cheapest, and I was right.
Philharmonic3@lemmy.world 2 weeks ago
Why is this a screenshot of a meme? The darkening gradient in the bottom is annoying as hell
cyberpunk007@lemmy.ca 2 weeks ago
It makes me push Ctrl+w
MonkderVierte@lemmy.zip 2 weeks ago
Also, sponsorblock.
stoy@lemmy.zip 2 weeks ago
I think I finally realized why I hate the ads on YT more than ads elsewhere.
They suddenly breaks into the video without warning
altphoto@lemmy.today 2 weeks ago
Casio has never interrupted my videos. YouTube has. Guess what watch I would buy if I didn’t have a phone that keeps the time for me?
smeenz@lemmy.nz 2 weeks ago
Roman sun dial ?
Wizard_Pope@lemmy.world 2 weeks ago
The 1 or 2 ton version? I heard the 2 ton one has some nice QOL features
thepig@lemmy.zip 2 weeks ago
A Swatch ?
merc@sh.itjust.works 2 weeks ago
Only if you need to use Internet Time.
Tja@programming.dev 2 weeks ago
So you don’t have a Casio and you do still watch YouTube. Your point is than in a hypothetical parallel universe you would buy a Casio but as of this reality, nah?
TiredGoose@lemmy.zip 2 weeks ago
Oozoo?
BigDiction@lemmy.world 2 weeks ago
‘My video’ haha. What a childish to describe streaming content you didn’t create.
biggerbogboy@sh.itjust.works 2 weeks ago
One ad that really pisses me off is a Ford ad, where they say “get what you really want” followed with an explanation on one of their trucks. Haven’t seen the whole ad, because I’ve been getting what I really want, some fucking peace, quiet and be allowed to listen to music, by closing and reopening the Spotify app.
Ive also never wanted a truck or any other BS like that, although it makes sense why I get served it, since it’s apparently in my age category, since I don’t have personalised ads on.
Jessicat@lemmy.world 2 weeks ago
100%
Aneb@lemmy.world 2 weeks ago
Square. I rather just code it
yesman@lemmy.world 2 weeks ago
Image
CapuccinoCoretto@lemmy.world 2 weeks ago
I’ve never bought tampons or pads, with wings, super absorbancy or that leaves me feeling fresh.
I must be at least partly immune.
(FYI a man who has seen way to many commercials for feminine hygiene)
SwingingTheLamp@piefed.zip 2 weeks ago
Indeed, but the theory of advertising is not to get you to buy a product that you weren’t otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you’ve long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.
bobs_monkey@lemmy.zip 2 weeks ago
In a slightly similar fashion, I most certainly will not be asking my doctor if <insert random advertised drug> is right for me.
SpacePanda@mander.xyz 2 weeks ago
The revolution will not give your mouth sex appeal The revolution will not get rid of the nubs The revolution will not make you look five pounds thinner… Lol.
Song Gil Scott-Heron Revolution will not be televized
taj@lemmy.world 2 weeks ago
FWIW, though I rarely use tampons, the O.B. are my favorite. There’s no stupid plastic applicator. You just shove them in. And, they’re tiny. Live happily at the bottom of my purse, just in case!!
altima_neo@lemmy.zip 2 weeks ago
I’m not immune, but no chance I’m ever getting GEICO or Liberty Mutual insurance
Tja@programming.dev 2 weeks ago
If they are they best price/performance, why not? Are you willing to pay hundreds to avoid advertised products? Maybe invest that into avoiding advertising…