Open Menu
AllLocalCommunitiesAbout
lotide
AllLocalCommunitiesAbout
Login

How not to advertise 101!

⁨375⁩ ⁨likes⁩

Submitted ⁨⁨7⁩ ⁨hours⁩ ago⁩ by ⁨Grumpus_Maximus@thelemmy.club⁩ to ⁨[deleted]⁩

https://thelemmy.club/pictrs/image/468eb5b8-c9d3-4845-9d19-1321b898d0e7.jpeg

source

Comments

Sort:hotnewtop
  • Saledovil@sh.itjust.works ⁨1⁩ ⁨hour⁩ ago

    There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.

    source
  • Viking_Hippie@lemmy.dbzer0.com ⁨1⁩ ⁨hour⁩ ago

    I wasn’t “ready to start up my business” anyway, but if I ever am, you can bet your bottom that I still won’t have anything to do with fucking Shopify! 🖕🏼🤬🖕🏼

    source
    • Warl0k3@lemmy.world ⁨1⁩ ⁨hour⁩ ago

      That ad spot just paid off in that you’re sharing it with your community, though. I’d never heard of shopify until now.

      source
      • Viking_Hippie@lemmy.dbzer0.com ⁨1⁩ ⁨hour⁩ ago

        Yeah, because who doesn’t dream of such wonderful word of mouth as being vilified on a thread about hating ads on an open source forum where most users actively oppose corporations? 🙄

        I’d never heard of shopify until now.

        I’d apologize for ruining your streak of good luck, but based on the glibly condescending and confidently wrong first part of your comment, it sounds like you deserve shopify ads 🤷🏻

        source
  • Bubbaonthebeach@lemmy.ca ⁨1⁩ ⁨hour⁩ ago

    I cannot tell you anything about any ads I have seen in the last few years online. If they pop up and I can’t shut them off, the single thing I am paying attention to is when the skip now button shows up. I literally cannot tell you anything about any of the ads, neither company nor product. Back in the day, you’d run to the other room and do things while the ads came on in TV shows but you were still hooked in because of the jingles. To this day I can remember many of the jingles from the 70s. New online ads, absolutely no idea.
    However in the car I listen to radio and have recently started listening to a new station. I am starting to recognize some of the higher rotation ads. The ones I like, I might eventually try the business if it offers a product I need, but the much longer list is the one of companies that I will never do business with since their ads annoy me so much. Name recognition isn’t great if all it promotes is loathing.

    source
  • yesman@lemmy.world ⁨6⁩ ⁨hours⁩ ago

    Image

    source
    • CapuccinoCoretto@lemmy.world ⁨5⁩ ⁨hours⁩ ago

      I’ve never bought tampons or pads, with wings, super absorbancy or that leaves me feeling fresh.

      I must be at least partly immune.

      (FYI a man who has seen way to many commercials for feminine hygiene)

      source
      • SwingingTheLamp@piefed.zip ⁨4⁩ ⁨hours⁩ ago

        Indeed, but the theory of advertising is not to get you to buy a product that you weren’t otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you’ve long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.

        source
        • -> View More Comments
      • bobs_monkey@lemmy.zip ⁨4⁩ ⁨hours⁩ ago

        In a slightly similar fashion, I most certainly will not be asking my doctor if <insert random advertised drug> is right for me.

        source
      • SpacePanda@mander.xyz ⁨5⁩ ⁨hours⁩ ago

        The revolution will not give your mouth sex appeal The revolution will not get rid of the nubs The revolution will not make you look five pounds thinner… Lol.

        Song Gil Scott-Heron Revolution will not be televized

        source
        • -> View More Comments
    • altima_neo@lemmy.zip ⁨4⁩ ⁨hours⁩ ago

      I’m not immune, but no chance I’m ever getting GEICO or Liberty Mutual insurance

      source
  • einfach_orangensaft@sh.itjust.works ⁨2⁩ ⁨hours⁩ ago

    ublock+sponsorblock on firefox and u never see a ad again.

    source
    • osanna@lemmy.vg ⁨2⁩ ⁨hours⁩ ago

      Yes, but adnauseam instead

      source
  • turtlesareneat@piefed.ca ⁨2⁩ ⁨hours⁩ ago

    I’ve switched away from car insurance companies that advertised to me excessively considering I was already buying the fucking service to begin with. Figured with that ad budget, they couldn’t be the cheapest, and I was right.

    source
  • Lemmyoutofhere@lemmy.ca ⁨6⁩ ⁨hours⁩ ago

    But you have heard of it.

    source
    • Dyskolos@lemmy.zip ⁨5⁩ ⁨hours⁩ ago

      And what would that matter if the product is boycotted from now on? Yes, I have heard of it. And I will remember when buying something similar next. And it’s not this.

      But usually I never see ads anywhere, so…

      source
    • HasturInYellow@lemmy.world ⁨3⁩ ⁨hours⁩ ago

      The only thing I hear or see when an ad appears is the chanting in my head as my eyes go red, “DIE. DIE. DIE. DIE. KILL YOURSELF YOU SACK OF SHIT. DIE IN A FIERY CAR CRASH YOU MISERABLE WRETCH.” Directed at anyone with any hand at any point in making the ad.

      source
  • Karyoplasma@discuss.tchncs.de ⁨6⁩ ⁨hours⁩ ago

    Either Google doesn’t have much information on my interests or their personalized ads suck ass. The only ads I care about are the pamphlet with this week’s discounts in the local convenience store, I always read those.

    source
    • adarza@lemmy.ca ⁨5⁩ ⁨hours⁩ ago

      even those are a let down these days. can only get ‘essentials’ with how high prices have climbed, but at least i know when milk, milk or bread are on salea little cheaper than the other stores’ also-high prices.

      source
  • stoy@lemmy.zip ⁨3⁩ ⁨hours⁩ ago

    I think I finally realized why I hate the ads on YT more than ads elsewhere.

    They suddenly breaks into the video without warning

    source
  • BigDiction@lemmy.world ⁨2⁩ ⁨hours⁩ ago

    ‘My video’ haha. What a childish to describe streaming content you didn’t create.

    source
  • biggerbogboy@sh.itjust.works ⁨4⁩ ⁨hours⁩ ago

    One ad that really pisses me off is a Ford ad, where they say “get what you really want” followed with an explanation on one of their trucks. Haven’t seen the whole ad, because I’ve been getting what I really want, some fucking peace, quiet and be allowed to listen to music, by closing and reopening the Spotify app.

    Ive also never wanted a truck or any other BS like that, although it makes sense why I get served it, since it’s apparently in my age category, since I don’t have personalised ads on.

    source
  • cyberpunk007@lemmy.ca ⁨6⁩ ⁨hours⁩ ago

    It makes me push Ctrl+w

    source
  • Jessicat@lemmy.world ⁨5⁩ ⁨hours⁩ ago

    100%

    source