If I recognize a brand name product, there is a good chance that I will actively choose the other option for specifically that reason. Unless I was already using the item, my rage and pettiness know no bounds.
Comment on How not to advertise 101!
SwingingTheLamp@piefed.zip 9 hours agoIndeed, but the theory of advertising is not to get you to buy a product that you weren’t otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you’ve long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.
HasturInYellow@lemmy.world 7 hours ago
CapuccinoCoretto@lemmy.world 8 hours ago
I was being cheeky. ;)
SwingingTheLamp@piefed.zip 7 hours ago
Oh! Too cheeky for me. 😜
SpaceCowboy@lemmy.ca 7 hours ago
Which is why so much advertising is geared towards young people. Some a pretty weird, designed to look like TikTok videos. No idea if it works, they give off a “hello fellow young people vibe” to me.
I also notice there’s a lot of Asian representation in the ads I see, and there are a lot of Asians that immigrate to where I live and/or come for university. Makes sense, someone comes to a new country, don’t have any preferences for brands in the new country. If there’s a person that looks like you enjoying a certain brand in an ad, it’s more likely that’s the one you’ll try first.
MonkderVierte@lemmy.zip 2 minutes ago
This works only on certain people and the larger part suffers because of it.