I don’t and won’t play games with in-game ads. No matter how good they apparently are otherwise, I’ll never know.
EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’
Submitted 4 days ago by mereo@piefed.ca to games@lemmy.world
Comments
scutiger@lemmy.world 4 days ago
lobut@lemmy.ca 4 days ago
Only one I can justify is the EA sports games. Mainly because I refuse to play those games.
snooggums@piefed.world 4 days ago
Ads are not required for sports to be immersive.
brsrklf@jlai.lu 4 days ago
There are so few games I play in which ads would make sense. Hard to shoehorn a dorito ad in a fantasy universe or on a distant planet. I very much wouldn’t welcome it.
There are a few odd cases I can remember, like freaking Tonic Trouble ages ago was another Rayman-like from Ubisoft and power-ups in that game (in Europe) were crunch bars from a vending machine. Or back when I played Splatoon they did an event in which you had to fight for a brand of noodles or some shit.
Oh yeah, there’s that absurd thing in Mario Kart 8 where they added 3 mercedes mini-cars out of nowhere. It’s terrible but also so stupid it’s a bit funny, especially since it’s the only product placement they ever did in that game.
TimothyOilypants@lemmy.ca 3 days ago
Bullshit. What do you play, Pitfall?
Advertising (which includes product placement) is so ubiquitous there’s essentially zero chance you’re avoiding it, you just don’t notice it…
HerbGrower@slrpnk.net 3 days ago
Never heard of pitfall. My recently played games:
Rimworld, Factorio, CDDA, Quasimorph, Against the Storm, Highfleet, Vintage Story.
paraphrand@lemmy.world 4 days ago
“Please normalize this and diffuse the backlash across the industry to it’s not just another thing people hate EA for.”
rozodru@piefed.world 4 days ago
Ubisoft: “Way ahead of you, fam!”
artyom@piefed.social 4 days ago
I never got into Android gaming because 90% of it is adware. If the PC landscape turns into this, you can bet your ass I’ll stop playing that as well.
Truscape@lemmy.blahaj.zone 4 days ago
Well the beauty of PC is that you could always jump ship to another distributor/developer if one turns into shit.
EA is already there, so it’s easy to play games from other devs instead XD
transarchistcuddleslut@lemmy.blahaj.zone 4 days ago
There are so many incredible indie games coming out these days too. Its just not worth buying the overpriced garbage big studios are trying con us into.
And if indie goes to shit too, we still have a solid 30 or so years of old games to play.
Mac@mander.xyz 4 days ago
I wont. There are thousands of good old games I’ve never played.
Katana314@lemmy.world 4 days ago
Nobody owns “The PC Landscape” though, that’s the beauty. Steam has a large share, but even that is not completely unbreachable.
artyom@piefed.social 4 days ago
No one owns the Android landscape either
cyberpunk007@lemmy.ca 4 days ago
Games for android do exist that are good and bought outright. But not nearly as many as the other junk that’s out there.
For PC when I think ads in games I think sports games like ads in NHL rink boards and burnout paradise city.
artyom@piefed.social 4 days ago
I know they exist but I can’t be bothered to sort through the mountains of garbage to find them.
BlaestEgnen@feddit.dk 4 days ago
This has been a hot topic among AAA developers for a long ass time. Steam is setting certain requirements, such as engagement with advertisements may not be forced - But product placement that fits within the world is fine
Maestro@fedia.io 4 days ago
I wonder if that is one of the reasons the original Death Stranding isn't available on Steam anymore. The healing items in that game are cans of Monster Energy. Totally out of place in a far futuristic post-apocalyptic world. And interaction is forced (can't progress without drinking a can)
Viking_Hippie@lemmy.dbzer0.com 4 days ago
can’t progress without drinking a can
“Drink the confirmation can now”
Kolanaki@pawb.social 4 days ago
Metal Gear Solid 5 also has product placement with fashion items like RayBan sunglasses and shit.
alakey@piefed.social 4 days ago
Monster cans haven’t been in the game for a while now, because the deal expired.
Ok_imagination@lemmy.world 4 days ago
I’ve sworn off game companies for less.
Tamps@feddit.uk 4 days ago
Person who has developed a service to put ads in games says companies should think about putting ads in games.
"EA Advertising is a platform that’s directly integrated into Frostbite, the engine EA uses to make its biggest games, from Madden to Battlefield. The idea is to streamline what’s required to create custom ads for clients and then track how players “engage” with the ads. “Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights,” the company wrote last month. “EA ensures ads are viewable, delivered to real audiences, and measured using industry-accredited standards in partnership with Integral Ad Science.”
Jaysyn@lemmy.world 4 days ago
Once again, by decades long boycott of EA is paying off.
HerbGrower@slrpnk.net 3 days ago
Mine isn’t even an active boycott. I just don’t care at all for anything they make.
bss03@infosec.pub 4 days ago
Public statements like this is why EA continually wins “Worst Company” over real assholes like Blackrock.
Cris_Citrus@piefed.zip 4 days ago
Do these execs really not grasp how many sales they slowly bleed by making modern triple A games unbearable…? Like they don’t actually have a captive audience, people can and do just play indie and old games instead.
Making games genuinely unbearable and pissing everyone off seems like such an obviously bad business decision, but being a VP requires being dumb as a brick I guess
GenosseFlosse@feddit.org 4 days ago
Dost matter, they only estimate the pice of the game vs price of the game plus ad revenue, adjusted for maybe 5% missed sales. The highest number wins.
weaselsrippedmyflesh@piefed.social 4 days ago
What happened, EA? Did five minutes already pass before you gave everyone something to hate about your greedy, corporate, pulseless guts?
I swear, nobody can have any hobbies nowadays without execs enshittifying everything.
AlteredEgo@lemmy.ml 4 days ago
Advertising is brainwashing and should be illegal globally. No more ads!
TimothyOilypants@lemmy.ca 4 days ago
There are more people making independent video games today than at any point in history.
I just don’t understand the all-or-nothing perspective that video game social media pundits have.
Personally, I absolutely prefer indie art films generally, but my preference doesn’t mean that Michael Bay blockbusters shouldn’t exist, or that Universal Pictures should go out of business…
Not everything needs to be for everyone, and most things created aren’t created for ME.
Phil_in_here@lemmy.ca 4 days ago
I’m all for it. Everywhere there’s space for an ad to be blended into the background of the game to subliminally market to me should be utilized to its fullest.
The games will be free, right? The ads are what pays for it, right?
mlg@lemmy.world 3 days ago
The funny thing is they did used to do this back in the day with games like Crazy Taxi. It was a decent way to get some development funds as well.
They stopped doing it because I think it was too hard to gauge how much of am effect it actually had.
Knowing EA, they’re probably thinking about unskippable slop and not franchising ingame universe with billlboards and locations lol.
otacon239@lemmy.world 3 days ago
It was a hell of an effective advertisement on me for The Offspring.
MrScottyTay@sh.itjust.works 3 days ago
YEAH YEAH YEAH YEAH YEAHHH
minorkeys@sh.itjust.works 4 days ago
They’ve been saying this for 20 years.
RightHandOfIkaros@lemmy.world 4 days ago
Im fine if they actuslly fit the game. But this means they are basically limited to games that are only set in the real world. I actually liked seeing the Old Spice and Nokia billboards in NFS Underground 2, and seeing them now is an even bigger reminder of the time the game came out. Or the random products in Kojima games.
But seeing real world product ads in games like Halo or Dark Souls? No thanks. I can’t see how you add those to the world and make them feel like prt of the game world.
moopet@sh.itjust.works 4 days ago
Kind of. Like racing games where they have banners all round the track? I get that it’s “realistic”, but why should we settle for that, when games are supposed to be escapism, better than life? Having ads in games just because they’re in real life is normalising in a bad way.
The only ads I like in games are the pets-by-mail type.
RightHandOfIkaros@lemmy.world 4 days ago
Guess we can’t have real life cars then either, right?
Putting real life cars into racing games, real life athletes into sports games, etc. its only purpose is advertising. There is no other reason than advertising to include any brand logo or product from real life into a video game.
billwashere@lemmy.world 3 days ago
The whole point of my favorite games, especially the single player versions, is the escapism. The “I do not want to think about the current world or its problems”. You start throwing ads in the game, that aspect is completely removed. I will never play a game that has this in it. Walking through Tamriel and some fucking beverage or mobile game pops up and I’m gonna fire bomb some game execs million dollar house.
Bougie_Birdie@piefed.blahaj.zone 4 days ago
Honestly I’m for it. I hope all the major players adopt this so we can watch the pillars of the gaming industry collapse.
From the wreckage will be a renaissance of developers whose priority in making games is that they’re good.
betterdeadthanreddit@lemmy.world 4 days ago
Putting Dao’s personal cell phone number and other contact info on the back of every in-game billboard with a real ad would be a nice Easter egg.
greedytacothief@lemmy.dbzer0.com 4 days ago
I thought EA had already been doing this with need for speed all the way back in Xbox 360 times?
Kojichan@lemmy.world 3 days ago
Even more product placement? I thought we already did this! Now we’re gonna have Google Ads telling me to buy some cheap thing from Temu or Shien that looks suspiciously sexual like a flesh colored body suit?
LovableSidekick@lemmy.world 3 days ago
“This Ring of Fire Resistance should protect you, Sir Bolden. And you know who else can protect you? State Farm!”
LSNLDN@slrpnk.net 4 days ago
They already advertise in games. I’ve been drinking Nuka Cola for years now, and expect to continue doing so for centuries
EncryptKeeper@lemmy.world 3 days ago
The only ads in games I’ve ever been ok with were the ones in SWAT 4 where they just had dynamic textures that pulled different ads in so it was literally just like, decorative flyers on the walls were real ads instead of fake ones. Of course I could do with most the whole game braking 20 years later because the back end shit down thing.
billwashere@lemmy.world 3 days ago
Certain games this might be ok in, depending on the game. I mean say like in games like Cyberpunk and there are ads everywhere. It’s part of the world. Maybe that. But some ancient fantasy game, fuck no.
otacon239@lemmy.world 4 days ago
To think there’s not a single billboard or radio ad in the Black Flag remake. All those missed opportunities…