That’s, what, 7% less…
404… Beer not found.
Another example of shrink flation... oh, my beer...
Submitted 10 months ago by uhmbah@lemmy.ca to mildlyinfuriating@lemmy.world
https://lemmy.ca/pictrs/image/d61e3062-94f5-4c8c-b776-cff81e5ff273.png
Comments
v81@lemmy.world 10 months ago
Gullible@sh.itjust.works 10 months ago
Lol, the same comment, 4 seconds apart. You’re 4 seconds the senior so you win, I guess.
AmosBurton@lemmy.world 10 months ago
[deleted]billwashere@lemmy.world 10 months ago
Dang it I was gonna make this same joke.
Well
404, rest of beer not found.
jasondj@ttrpg.network 10 months ago
Originally they were going to make it 418mL but they just ended up with cans of spiked tea.
Snapz@lemmy.world 10 months ago
That 440 down to 404 was deliberate as well. Meant to trick the eye at a glance.
I know this is a nearly impossible task, but is anyone regularly tracking and documenting the shrinkflation in products?
NightAuthor@lemmy.world 10 months ago
That probably means that a ton of things are switching to 404ml cans, because I don’t think those are usually custom made for a single beverage.
Enk1@lemmy.world 10 months ago
Where is this at? I’ve never seen 440ml or 440ml cans in North America. Canned drinks/beers usually come in 355ml (12 US ounces), 473ml (16oz), 500ml (16.9 oz), or 19.2 US ounces (20 British ounces aka British pint). Other less common sizes are 8oz (236ml / Red Bull) and big beer formats like 24oz and 32oz (just shy of a litre).
404ml is around 13.66 US ounces or 14.2 imperial ounces. 440ml is around 14.7 US ounces or 15.5 imperial ounces.
Usually when you get a measurement that’s not a nice round number like 500 or 750 it means it was probably converted from some other measurement standard. But both measurements seem completely arbitrary for what I assume is an English speaking country.
I looked through some antique measurements but didn’t find anything useful. It seems to be more than half a chungah, but far less than a butt.
admiralteal@kbin.social 10 months ago
330 and 440 are standard metric can sizes. 404 is weird.
schmidtster@lemmy.world 10 months ago
Weight of the beer plus the can would be 1lb.
prowess2956@kbin.social 10 months ago
Looks like Ontario, Canada:
https://millstreetdelivery.com/products/mill-street-cobblestone-stout
FuglyDuck@lemmy.world 10 months ago
Or it’s the same can, with just 404ml inside.
ToxicWaste@lemm.ee 10 months ago
What is 440ml to begin with? A propper beer in a can is 500ml, a propper beer in a bottle is 330ml or 500ml. Everything else is a scam.
aulin@lemmy.world 10 months ago
A lot of imported beers come in 440 ml cans. US ones in particular. But I agree that it feels scammy, because we expect them to be 500 ml.
Corkyskog@sh.itjust.works 10 months ago
Wouldn’t you expect them to be like 470 ml ~16 oz? 500 us closer to 17, and 440 is a strange ~15 odd ml
Crack0n7uesday@lemmy.world 10 months ago
US measures in ounces, we have three standard beer sizes: 12oz, 24oz and the infamous 40oz.
JustUseMint@lemmy.world 10 months ago
Lolol that 440 was from the previous round of shrinkflation
scottywh@lemmy.world 10 months ago
That’s interesting because most canned and bottled beers in the US are 12 ounces / 354 ml …
idunnololz@lemmy.world 10 months ago
And it’s no longer organic!
sapetoku@sh.itjust.works 10 months ago
Mill St brewery was bought by Molson (or other industrial piss maker) a few years back. Total boycott on my part.
lemming741@lemmy.world 10 months ago
I wrote off wicked weed in 2017. I overheard someone say they’d bought themselves back! I can’t find any information on that, but I did find this. I thought I’d share.
danciestlobster@lemmy.world 10 months ago
That’s the really cheaper part
Guntrigger@feddit.ch 10 months ago
Those 36ml missing millilitres contained all of the organic oart unfortunately.
apfelwoiSchoppen@lemmy.world 10 months ago
Yeah, the Guinness pint is now 14.9 fucking ounces in the US. Relatives of mine in Ireland confirmed that if they did that shit there, they’d have another rebellion.
evasive_chimpanzee@lemmy.world 10 months ago
If I’m not mistaken, the guinness can is the same size as other US pint (16 oz) cans, but there is less beer volume because of the widget.
AnUnusualRelic@lemmy.world 10 months ago
The widget is so nice and crunchy though.
n3m37h@sh.itjust.works 10 months ago
Draft Guineas is poured with a restrictor plate to give you that thick dense head. The widget in the can is to replicate that
dan@upvote.au 10 months ago
As someone that’s not a beer drinker… What is a widget?
mydude@lemmy.world 10 months ago
In Norway, we have a law that says grocery stores have to give two prices, one for the product, and one for the product in a compareable size, like 1litre or 1kg for easy comparison. This safeguards againt shrinkflation.
mvirts@lemmy.world 10 months ago
In America grocery stores pretend to do this but switch the units on nearby items to confuse consumers. (e.g. name brand will have price/oz, store brand will be price/g)
Probably happens elsewhere too, I like to think it’s malicious but maybe there’s a reason.
halowpeano@lemmy.world 10 months ago
It’s malice.
Danksy@lemmy.world 10 months ago
Shrinkflation still happens, you just get to watch two numbers go up now.
mydude@lemmy.world 10 months ago
The whole idea by shrinkflation is to hide it from the consumer. By having compareable size standard, you see them doing this. So, yes, you see the two prices go up, but at least you have the ability to see it.
doctorcrimson@lemmy.today 10 months ago
Some stores in the USA will list price per oz on the whenever applicable, which is nice, but sadly just a store policy not any regulation.
isthingoneventhis@lemmy.world 10 months ago
It also depends on state legislature I believe. There was a customer that came up to me to tell me our signage was incorrectly detailing the price pr. oz or the product oz. (can’t remember which now) and I never quite understood why he cared so much. But apparently businesses can get fined or dinged per incorrect signage they have so?
Cracks_InTheWalls@sh.itjust.works 10 months ago
Aaand Mill Street is now boycotted.
FlyingSquid@lemmy.world 10 months ago
It’s just part of the vast near-monopoly of the beer market that is AB InBev. en.wikipedia.org/wiki/Mill_Street_Brewery
If you want to boycott them, only buy beer from a small time brewery you know isn’t owned by them.
vinylshrapnel@lemmynsfw.com 10 months ago
I’m just going to plug the brewers association here. Very good site to look up whether a brewery is independent or owned by a big conglomerate like AB InBev or MillerCoors.
n3m37h@sh.itjust.works 10 months ago
Yes support us small brewers!
I brew 50L for $145-155 Cad
S_204@lemm.ee 10 months ago
Their brewery was a fun tour, the brew master was fantastic. Pretty good burger too.
Now it’s bought up by a large conglomerate so while the organic is still nice, there are much better local options available.
badbytes@lemmy.world 10 months ago
440 to 404oz. Penny pinching is a weird part of capitalism.
Guntrigger@feddit.ch 10 months ago
404oz? Is this a can for giants?
nrezcm@lemmy.world 10 months ago
Yeah but unfortunately they can’t find them.
doctorcrimson@lemmy.today 10 months ago
Milliliters. I understand you probably did that reflexively given the print size and location are exactly the same as where a US can would list ounces.
badbytes@lemmy.world 10 months ago
Yeah, I’m the result of the US educational system.
totallynotarobot@lemmy.world 10 months ago
It used to be organic but they took the carbon out?
doctorcrimson@lemmy.today 10 months ago
“That’s not what I meant whan I said to hold my beer.”
MonkderZweite@feddit.ch 10 months ago
Nitrogen Charged
It’s got Electrolytes!
cordlesslamp@lemmy.today 10 months ago
I’m still furious about my tea box. Purchased 1 month apart and it went from 25 bags/box to 20 bags/box with the price increases about 16-18% (based on my head math, can’t bother to calculate the exact amount)
Wermhatswormhat@lemmy.world 10 months ago
Damn and I thought they had the same amount and I was ready to call shenanigans. I’m still ready to call shenanigans but not for that reason. That’s so deceptive.
MedicPigBabySaver@lemmy.world 10 months ago
Swill. Drink local. Support local.
cyborganism@lemmy.ca 10 months ago
It is local. To Toronto. And their beers aren’t bad at all. I quite enjoy their organic blonde.
Breve@pawb.social 10 months ago
Mill Street was bought out by Labatt in 2015, which is ultimately owned by Anheuser-Busch InBev, so now Mill Street is technically a Belgian owned brewery.
Tavarin@lemmy.ca 10 months ago
Mill St is local to me, I can walk to their brewery.
MedicPigBabySaver@lemmy.world 10 months ago
None of the locally owned breweries are within walking distance?
MacNCheezus@lemmy.today 10 months ago
This is the universe telling you you have a drinking problem.
TimLovesTech@badatbeing.social 10 months ago
For a 440ml can of beer the beer in can + can itself = 1 Imperial Pound [453 grams].
norgur@discuss.tchncs.de 10 months ago
You try to pull this shit in Germany, I dare you
DemBoSain@midwest.social 10 months ago
Bottles of Guinness used to have a little plastic “widget” with a nitrogen charge in them. When you opened the bottle the drop in pressure would cause the nitrogen to release and foam up the beer. But the size of the widget meant they could only get 11.2 oz of cold, refreshing stout in the bottle.
Then they removed the widget. I’m not sure if they did anything special to replace the foaming head, but they sure didn’t replace the widget with 0.8 oz of beer.
DonPiano@lemmy.ca 10 months ago
Motherfuckers moving digits around hoping nobody will notice.
440 -> 400? Nah, too obvious. 440 -> 404? Greasy, let’s do that!
Grass@sh.itjust.works 10 months ago
That’s one of the skudgiest size reductions I have ever seen. It’s also not organic. I would pick something else if anyone did that to me.
Avg@lemm.ee 10 months ago
Beer not found