Most of the way through bag #3 and I just noticed they’re not calling these “tortilla chips” anymore…
maybe it’s to distinguish from all the other funky shaped tortilla chips you can get these days? like, there’s ones that are little strips, or whole round tiny tortillas, or weird little bowl shapes.
SnotFlickerman@lemmy.blahaj.zone 1 week ago
Tostitos is a brand so it may be a branding thing and attempt to distance themselves from actual tortilla chips?
They want you to say Tostitos, not “tortilla chips” because to them their brand messaging matters more than your reality.
Phil_in_here@lemmy.ca 1 week ago
That’s a very generous assumption for a company whose “flavoured, uhhh, triangles” can’t pass the legal threshold of the word “chip” or “snack”, let alone “tortilla”.
SnotFlickerman@lemmy.blahaj.zone 1 week ago
That part I was unaware of. Can you provide evidence for this, because a quick search only surfaces that they were sued for not actually including natural lime flavor in the “hint of lime” chips. They were extensively referred to as “tortilla chips” in those articles.
burgersc12@mander.xyz 1 week ago
It’s like when you see a “cheese product”. It is kind of cheese. So these are kind of tortilla chips I bet.
Aeri@lemmy.world 1 week ago
I mean a lot of companies are like “stop it we don’t want to be a generic trademark!” because it can cause them problems.
can@sh.itjust.works 1 week ago
That is not something either company wants. Neither does Velcro.
LGTM@discuss.tchncs.de 1 week ago
Wouldn’t this make them lose their trademark (or whatever the appropriate term is) because it goes into commom use? I swear that happened with another company
papalonian@lemmy.world 1 week ago
It happened to a number of companies. Flip Phone, Laundromat, Trampoline, Escalator… all used to be protected names.
AngryishHumanoid@lemmynsfw.com 1 week ago
Not exactly, that is a thing but it would be kind of the opposite of this. Let’s say a company was the first to ever make tortilla chips, and tortilla was the brand name. Then other companies started making something like tortilla chips with a different name, but then the name tortilla became so common that the first company lost its trademark so then everybody could call them tortilla chips.
deegeese@sopuli.xyz 1 week ago
Don’t put your local chip maker on a pedestal, it’s such a simple food.
Anyone can make great chips using only nixtamalized corn and cottonseed oil and salt.
SnotFlickerman@lemmy.blahaj.zone 1 week ago
People are allowed to like things, you know.
Captain_CapsLock@lemmy.world 1 week ago
I just noticed the Juantonitos instead of Juanitas thing in the store tonight. And I felt like I was being gaslit. Like a Bearenstien bears gag. When did that happen? I would have thought I would have heard about it because they’ve got a factory in the next town over.
SnotFlickerman@lemmy.blahaj.zone 1 week ago
It’s been a slow changeover since 2022 when they lost a trademark dispute with another company that owned the name “Juanita’s” trademark and also made Mexican food.
The website even got updated with the new name, which is a mashup of the names of the original Juanita and her husband Antonio.
wweek.com/…/juanitas-chips-now-sold-nationwideas-…
www.juantoniossnacks.com
VitoRobles@lemmy.today 1 week ago
Shit. I say Tostitos instead of tortilla chips, because Tostitos taste differently to me. My wife and I love Tostitos and salsa. But I also prefer regular tortilla chips with cheese.
I’ve been indoctrinated.
nomy@lemmy.zip 1 week ago
I say “the thin and crispy tortilla chips” and Tostitos is the company that makes those so they get my money.
General_Shenanigans@lemmy.world 1 week ago
Is it not just a new way of distinguishing them from the round (circle) ones?