The marketing is “get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as ‘content’.” Looks like it worked perfectly.
The longer I look, the more confused I get. What is this marketing?
Submitted 1 year ago by jaykay@lemmy.zip to mildlyinfuriating@lemmy.world
https://lemmy.zip/pictrs/image/f6663bb4-0454-4b8d-a965-06e952f72d0e.webp
Comments
ech@lemm.ee 1 year ago
jaykay@lemmy.zip 1 year ago
Yeah but I still don’t want to buy it lol
intensely_human@lemm.ee 1 year ago
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
aesthelete@lemmy.world 1 year ago
Looks like AI crap to me
CanadaPlus@lemmy.sdf.org 1 year ago
That’s actually really smart, if so. Grudging respect to the ad men.
Tolookah@discuss.tchncs.de 1 year ago
What’s so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I’m sure there’s more.
jaykay@lemmy.zip 1 year ago
It’s not the cupboard, it’s the whole world that’s on its side, look at the clouds lmao
9point6@lemmy.world 1 year ago
Well I wasn’t expecting it to go deeper but…
Why is the person with the monitor and laptop glued to their limbs upsidedown?
Bishma@discuss.tchncs.de 1 year ago
Everything is sideways at HP, this is normal
nadiaraven@lemmy.world 1 year ago
Even if you tilt the picture so the world outside is right-side-up, the cabinets are still not right
Showroom7561@lemmy.ca 1 year ago
The vertical horizon!
chatokun@lemmy.world 1 year ago
It’s everything you want? Everything you need? Everything inside of you that you wish you could be?
jordanlund@lemmy.world 1 year ago
The hand and foot are in green screen material so I think someone was supposed to photoshop them out?
Then the background is rotated 90°…
ccunning@lemmy.world 1 year ago
They’re just leaning really hard into the “Escapism” theme.
The question is why is the theme escapism?
redcalcium@lemmy.institute 1 year ago
Using a wired mouse without a desk!
paskalivichi@sh.itjust.works 1 year ago
The design is very human.
clearedtoland@lemmy.world 1 year ago
Oh! I miss those. They genuinely entertained me for a good while.
stanleytweedle@lemmy.world 1 year ago
This confusing nonsense is why our firm shifted our entire marketing budget to hypnotoad endorsements.
samus12345@lemmy.world 1 year ago
Aggravationstation@feddit.uk 1 year ago
All glory to the hypno toad!
DScratch@sh.itjust.works 1 year ago
It’s actually a good ad, though I question the setting for a young woman. She is so immersed by the display, the room she is in has faded away and become whatever game she is playing. That’s why there is no computer desk.
sanguinepar@lemmy.world 1 year ago
I agree. It’s clever, given the theme of escapism - at a glance it’s a pic of someone using a monitor, but the more you look, the more things are weird or uncanny. And yet she is so engrossed, she doesn’t know (or care).
Took me a while to spot that the outside is rotated 90 degrees!
LostWon@lemmy.ca 1 year ago
The “desk” appears to be random limbs of other humans. Also, it looks like her game then is somehow taking place in a kitchen that’s on its side?
Tolookah@discuss.tchncs.de 1 year ago
Playing the Sims, immersive Sims
Etterra@lemmy.world 1 year ago
Said like somebody who doesn’t know that using two keyboards allows you to hack twice as fast. Same logic here.
Jimmycakes@lemmy.world 1 year ago
What that gotta do with someone’s foot holding up the monitor and clouds on the ground though?? 🤔
autumn_rain@lemmy.world 1 year ago
Everything is disjointed, confused, altered - except for the monitor.
scytale@lemm.ee 1 year ago
!VeryRealTechPics@lemmy.world
pip1@lemmy.world 1 year ago
She’s focussing deeply on using Windows’ On-screen keyboard
DessertStorms@kbin.social 1 year ago
At least the model looks about as confused as the rest of us lol
EpicMuch@sh.itjust.works 1 year ago
An arm holding up the laptop and a foot holding up the display
TheOakTree@lemm.ee 1 year ago
She’s trying to move the cursor by moving the mouse on air.
Makes sense.
corsicanguppy@lemmy.ca 1 year ago
1500R? So, like, you need to sit 4.5 feet away for the curve to make sense?
SacralPlexus@lemmy.world 1 year ago
I don’t think that’s true at all.
I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.
I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.
intensely_human@lemm.ee 1 year ago
This looks like a weird combination of 2020 Design and Space Engineers to me
JoShmoe@ani.social 1 year ago
Your computer has been infected by a pornographic virus. You have 25 seconds to close all 517 popups using the office’s deadliest mouse.
Resol@lemmy.world 1 year ago
Floating mouse, apparently it still works.
Leate_Wonceslace@lemmy.dbzer0.com 1 year ago
That mouse has nowhere to rest it, and that bothers me.
Yes, I know.
Hamartiogonic@sopuli.xyz 1 year ago
That’s why you hire a green guy to act as a desk.
FiniteBanjo@lemmy.today 1 year ago
Just wait until you see what she’s sitting on. ( ͡° ͜ʖ ͡°)
pantyhosewimp@lemmynsfw.com 1 year ago
Ouch! Ma neck!
dhork@lemmy.world 1 year ago
I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn’t need to be on a table to be used.
scrubbles@poptalk.scrubbles.tech 1 year ago
Hover Mice!