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Ubisoft initiates colossal restructure to become a more 'gamer-centric' company

⁨97⁩ ⁨likes⁩

Submitted ⁨⁨10⁩ ⁨hours⁩ ago⁩ by ⁨TalkingFlower@lemmy.world⁩ to ⁨games@lemmy.world⁩

https://www.gamedeveloper.com/business/ubisoft-is-dismantling-its-studio-ecosystem-to-become-a-more-gamer-centric-company

source

Comments

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  • Evil_Shrubbery@thelemmy.club ⁨1⁩ ⁨hour⁩ ago

    Gamers want AI, right?

    /s

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  • demonsword@lemmy.world ⁨3⁩ ⁨hours⁩ ago

    The publisher is restructuring around five ‘creative houses’ by implementing cost-cutting, project cancellations, and a return-to-office mandate.

    “We’ll become gamer-centric by fucking our employees even more”

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    • ameancow@lemmy.world ⁨2⁩ ⁨hours⁩ ago

      implementing cost-cutting, project cancellations, and a return-to-office mandate.

      Yes, as a gamer, I cannot count the number of times I’ve thrown the controller down and screamed “WHY WON’T THESE EMPLOYEES RETURN TO THE OFFICE?!”

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  • Katana314@lemmy.world ⁨10⁩ ⁨hours⁩ ago

    ChatGPT, generate for me a press release that will excuse the firing of another 10,000 employees.

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  • sbbq@lemmy.zip ⁨10⁩ ⁨hours⁩ ago

    Gamers love it when games are cancelled!

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    • ameancow@lemmy.world ⁨2⁩ ⁨hours⁩ ago

      I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.

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    • wioum@lemmy.world ⁨10⁩ ⁨hours⁩ ago

      Don’t forget value-creation and growth! It’s what gamers crave!

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      • ieatpwns@lemmy.world ⁨10⁩ ⁨hours⁩ ago

        Only way to get AAAA games. Makes sense!

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  • scrubbles@poptalk.scrubbles.tech ⁨8⁩ ⁨hours⁩ ago

    Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a “radically new” value-creation model and become a more “gamer-centric” organization to find its footing in an increasingly competitive and selective triple-A market.

    Good! Realizing it needs to be about the gamer again not just shareholder value.

    “The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

    Oh god damnit nevermind, the boycott continues

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    • mohab@piefed.social ⁨7⁩ ⁨hours⁩ ago

      “The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

      I can’t 😂😂😂 This is so funny, OMG… I swear I’d retire if my job is to write comedy. There’s no topping this shit… it’s like an absurdist Tim and Eric sketch 😂

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      • scrubbles@poptalk.scrubbles.tech ⁨4⁩ ⁨hours⁩ ago

        I honestly don’t know how they’re so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say “More GenAI, more recurring payments, more Games as a Service”. I just, I don’t know man. I don’t want layoffs but man they really just don’t get it do they?

        Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don’t even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?

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  • BaroqueInMind@piefed.social ⁨10⁩ ⁨hours⁩ ago

    Yeah that company is cooked. They likely won’t last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.

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    • ameancow@lemmy.world ⁨2⁩ ⁨hours⁩ ago

      I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they’re preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring “bold new plans” and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.

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    • ampersandrew@lemmy.world ⁨10⁩ ⁨hours⁩ ago

      I think this thing with Tencent is the only buyout they’re going to get.

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  • Sibbo@sopuli.xyz ⁨9⁩ ⁨hours⁩ ago

    video game company wants to become more gamer friendly

    Wait what? Isn’t being gamer centric what making video games is about?

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    • cybervseas@lemmy.world ⁨8⁩ ⁨hours⁩ ago

      Nope. Konami became gambler centric with pachinko and if I remember correctly Ubisoft previously announced they were going all in on Blockchain.

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  • tiny_hedgehog@piefed.social ⁨9⁩ ⁨hours⁩ ago

    Literally the only way to do this is fire the first 3 or 4 levels of upper management.

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    • thingsiplay@lemmy.ml ⁨7⁩ ⁨hours⁩ ago

      This would collapse the company instantly. They need to make sure a good followup is available. Because most are not and are even worse, either through greed or incompetence. And yes, it could be way worse than current leaders. Because if it was that easy to just fire them and replace them randomly with anyone and hope it does better, I am sure every company did that.

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      • MotoAsh@piefed.social ⁨6⁩ ⁨hours⁩ ago

        You must be new to capitalism.

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  • Agent_Karyo@piefed.world ⁨10⁩ ⁨hours⁩ ago

    Some much “corporate speak” in the quotes from the Ubisoft CEO. Almost reads like random gibberish.

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  • SnotFlickerman@lemmy.blahaj.zone ⁨10⁩ ⁨hours⁩ ago

    Cancelling Beyond Good & Evil 2 for a 13th time, huh?

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  • itkovian@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    Maybe Ubisoft should restructure itself out of existence.

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  • Tetsuo@jlai.lu ⁨10⁩ ⁨hours⁩ ago

    The beginning of the end of Ubisoft.

    I’m glad the devs of Clair Obscur got out of this and did their own shit.

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  • Technotica@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    Ha… ha…hahahahaha… Yeah right.

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  • sylver_dragon@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    They are chopping the development teams and titles up into convenient bite-sized chunks. Ubisoft will hang onto the large titles in the Vantage Studios vertical, and the rest will be spun off or sold off. Any spun off studios will be saddled with crippling debt.

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  • gnutrino@programming.dev ⁨8⁩ ⁨hours⁩ ago

    Reminds me of when EA decided to go player first

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  • Darkcoffee@sh.itjust.works ⁨8⁩ ⁨hours⁩ ago

    A gaming company is… Let me read that again… Focusing on games?

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    • MotoAsh@piefed.social ⁨6⁩ ⁨hours⁩ ago

      Nope! They’re focusing on GaaS and generative AI.

      They are fully cooked. Now they’re working on being over-done.

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      • Darkcoffee@sh.itjust.works ⁨2⁩ ⁨hours⁩ ago

        Oh yeah if that’s the focus they should quit while they still got cash.

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  • bigmamoth@lemmy.world ⁨8⁩ ⁨hours⁩ ago

    but i thougt everybody loved ac shadow ? what happened ?

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