Misleading pricing:

Using the billing period as the header and showing the price for the billing period… except for monthly—which shows 1/4 the price and says “every week” in smaller, gray text.

Punishing non-subscription payments:

Adding a $6.50 (1400%) surcharge for wanting a weekly one-time payment instead of a recurring subscription.

Charging more for longer periods:

Monthly billing, once you remove the dark pattern and convert it to its actual price, is $2. There are 12 months in a year, meaning it would cost $24 to maintain that subscription for a year.

Why is the yearly subscription $29, then?


If you want to verify this for yourself, you’re going to need to clear your cookies and reload an article a lot. They do A/B tests and show different subscription requied modals. This one was the worst.