My favourite moment of the world cup is when there's more rules about advertising than the sport

Comments

• StillAlive@piefed.world ⁨1⁩ ⁨day⁩ ago

  Context?

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  • kboy101222@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

    No ads for the world cup, so all the corporate branded stadiums are covering up the corporate name

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    • zikzak025@lemmy.world ⁨1⁩ ⁨day⁩ ago

      The world cup has tons of ads playing all around the pitch. The branded stadiums just didn’t want to pay to be on the sponsors list.

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    • MidsizedSedan@lemmy.world ⁨9⁩ ⁨hours⁩ ago

      “No ads for the world cup”

      Every hydration break

      Image

      /s

      I know that those ads are the broadcasters responsibility, but still funny. Also I swear I saw Powerade on the side lines

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  • ohulancutash@feddit.uk ⁨1⁩ ⁨day⁩ ago

    Only World Cup sponsor logos are permitted. Those of the stadium’s regular sponsors are covered.

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  • Rudee@lemmy.ml ⁨1⁩ ⁨day⁩ ago

    Maybe its a pride logo that’s too DEA for them? Would also like context

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    • 666dollarfootlong@lemmy.world ⁨1⁩ ⁨day⁩ ago

      I don’t have any context either but to me it seems like the physical sign got covered for some reason so no they’re cashing in on it on social media. That’s just my guess though

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    • fascicle@leminal.space ⁨1⁩ ⁨day⁩ ago

      Its the Levis stadium sign

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• FUCKING_CUNO@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

  Looks like an ad for a Levis brand diaper

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• ddplf@szmer.info ⁨22⁩ ⁨hours⁩ ago

  See? This only goes to show that there’s STILL NOT ENOUGH RULES ABOUT ADVERTISING THE SPORT

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• ryathal@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

  More proof this is the dumbest timeline.

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  • MidsizedSedan@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I’m still trying to get over the idea of injecting bleach to disenfect your body.

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• athatet@lemmy.zip ⁨1⁩ ⁨day⁩ ago

  Advertisements in MY shitpost comm?

  It’s more likely than you think.

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• dan1101@lemmy.world ⁨1⁩ ⁨day⁩ ago

  I’m assuming that Levi’s paid buttloads of money to have that sign there, and I’m further assuming that there is something in their legal agreement that allows the sign to be covered at the request/demand of a more special/privileged client?

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  • exasperation@lemmy.dbzer0.com ⁨18⁩ ⁨hours⁩ ago

    Yes. Levi’s paid a ton of money to have their name and branding associated with the stadium in Santa Clara, where the 49ers play.

    And basically the only tenant in the history of American sporting events to have the power to persuade the stadium owners to cut a deal not to use the official names of the stadiums, which the brand sponsors paid lots of money for, was FIFA making it a condition of hosting the World Cup.

    The only branding that survived is on Mercedes Benz stadium in Atlanta, because the logo on the roof is, like, load bearing or something and can’t safely be covered without damaging the stadium.

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• 5ha99y@lemmus.org ⁨1⁩ ⁨day⁩ ago

  Well, it’s useless. The point of an advertisement is to get people to their products. Writing Levis there (which might be not possible due to rules) would make it possible to find the brand but this isn’t a proper advertisement. How would anybody, who doesn’t know Levis find them only with this? Also people who know levis need to do some thinking to get there. I would call it bad advertisement, because it doesn’t really trigger interest or curiosity to find the source easily. Not that I find it good that the advertisers are too dumb to do advertisement but this is not doing it’sjob or is at least making in thwory the cost up it takes to be there.

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  • protist@retrofed.com ⁨1⁩ ⁨day⁩ ago

    The Levi’s sign in the stadium lives there full-time uncovered. FIFA covered it because Levi’s isn’t on the sponsor list/pay FIFA. Levi’s switched their social media profile pic to be a pic of their covered sign, and now we’re talking about it.

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    • bluesheep@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

      Free advertising in the end

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  • surewhynotlem@lemmy.world ⁨1⁩ ⁨day⁩ ago

    We’re talking about it. I haven’t thought of Levi’s in years and now they’re back in my head. It’s successful.

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  • proti@lemmy.world ⁨1⁩ ⁨day⁩ ago

    It’s a type of guerrilla marketing, the goal was probably for someone to screenshot it and send it on social media (the way it got here). We are the target, not the people on the stadium.

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  • tomi000@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Advertisement is not just about getting new people to know your brand. If that was the case, why would McDonalds do any advertising, do you think theres a single person who hasnt heard of it? Especially for larger brands, advertising keeps your brand alive, it makes people think about it, talk about it, associate other things with your brand. See a giant M somewhere? You think of McDonalds.

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• Zwiebel@feddit.org ⁨1⁩ ⁨day⁩ ago

  Clever

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