Looks like an ad for a Levis brand diaper
My favourite moment of the world cup is when there's more rules about advertising than the sport
Submitted 2 months ago by Fontasia@feddit.nl to [deleted]
https://feddit.nl/pictrs/image/c499f9b7-f786-4c7b-aa6b-f823e9093c5f.png
Comments
FUCKING_CUNO@lemmy.dbzer0.com 2 months ago
ryathal@sh.itjust.works 2 months ago
More proof this is the dumbest timeline.
MidsizedSedan@lemmy.world 2 months ago
I’m still trying to get over the idea of injecting bleach to disenfect your body.
ddplf@szmer.info 2 months ago
See? This only goes to show that there’s STILL NOT ENOUGH RULES ABOUT ADVERTISING THE SPORT
athatet@lemmy.zip 2 months ago
Advertisements in MY shitpost comm?
It’s more likely than you think.
dan1101@lemmy.world 2 months ago
I’m assuming that Levi’s paid buttloads of money to have that sign there, and I’m further assuming that there is something in their legal agreement that allows the sign to be covered at the request/demand of a more special/privileged client?
exasperation@lemmy.dbzer0.com 2 months ago
Yes. Levi’s paid a ton of money to have their name and branding associated with the stadium in Santa Clara, where the 49ers play.
And basically the only tenant in the history of American sporting events to have the power to persuade the stadium owners to cut a deal not to use the official names of the stadiums, which the brand sponsors paid lots of money for, was FIFA making it a condition of hosting the World Cup.
The only branding that survived is on Mercedes Benz stadium in Atlanta, because the logo on the roof is, like, load bearing or something and can’t safely be covered without damaging the stadium.
5ha99y@lemmus.org 2 months ago
Well, it’s useless. The point of an advertisement is to get people to their products. Writing Levis there (which might be not possible due to rules) would make it possible to find the brand but this isn’t a proper advertisement. How would anybody, who doesn’t know Levis find them only with this? Also people who know levis need to do some thinking to get there. I would call it bad advertisement, because it doesn’t really trigger interest or curiosity to find the source easily. Not that I find it good that the advertisers are too dumb to do advertisement but this is not doing it’sjob or is at least making in thwory the cost up it takes to be there.
protist@retrofed.com 2 months ago
The Levi’s sign in the stadium lives there full-time uncovered. FIFA covered it because Levi’s isn’t on the sponsor list/pay FIFA. Levi’s switched their social media profile pic to be a pic of their covered sign, and now we’re talking about it.
bluesheep@sh.itjust.works 2 months ago
Free advertising in the end
surewhynotlem@lemmy.world 2 months ago
We’re talking about it. I haven’t thought of Levi’s in years and now they’re back in my head. It’s successful.
proti@lemmy.world 2 months ago
It’s a type of guerrilla marketing, the goal was probably for someone to screenshot it and send it on social media (the way it got here). We are the target, not the people on the stadium.
tomi000@lemmy.world 2 months ago
Advertisement is not just about getting new people to know your brand. If that was the case, why would McDonalds do any advertising, do you think theres a single person who hasnt heard of it? Especially for larger brands, advertising keeps your brand alive, it makes people think about it, talk about it, associate other things with your brand. See a giant M somewhere? You think of McDonalds.
Zwiebel@feddit.org 2 months ago
Clever
StillAlive@piefed.world 2 months ago
Context?
kboy101222@sh.itjust.works 2 months ago
No ads for the world cup, so all the corporate branded stadiums are covering up the corporate name
zikzak025@lemmy.world 2 months ago
The world cup has tons of ads playing all around the pitch. The branded stadiums just didn’t want to pay to be on the sponsors list.
MidsizedSedan@lemmy.world 2 months ago
“No ads for the world cup”
Every hydration break
Image
/s
I know that those ads are the broadcasters responsibility, but still funny. Also I swear I saw Powerade on the side lines
ohulancutash@feddit.uk 2 months ago
Only World Cup sponsor logos are permitted. Those of the stadium’s regular sponsors are covered.
Rudee@lemmy.ml 2 months ago
Maybe its a pride logo that’s too DEA for them? Would also like context
666dollarfootlong@lemmy.world 2 months ago
I don’t have any context either but to me it seems like the physical sign got covered for some reason so no they’re cashing in on it on social media. That’s just my guess though
fascicle@leminal.space 2 months ago
Its the Levis stadium sign