‘They stole my face’: Streamer claims The First Descendant ads used AI to make it look like he’s promoting it

Comments

• bamboo@lemmy.blahaj.zone ⁨4⁩ ⁨days⁩ ago

  Publisher Nexon has now made a statement addressing the situation, saying the ads were submitted by users as part of a ‘TikTok Creative Challenge’, which TikTok describes as an “official creator monetization program that turns your creativity into cash by creating UGC-style ads for your favorite brands”.

  “All submitted videos are verified through TikTok’s system to check copyright violations before they are approved as advertising content. However, we have become aware of cases where the circumstances surrounding the production of certain submitted videos appear inappropriate. Thus, we are conducting a thorough joint investigation with TikTok to determine the facts.

  How could they not see this coming? Of course this will be gamed and abused. This is what happens when you fire your marketing department and outsource it to TikTok.

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  • Skua@kbin.earth ⁨4⁩ ⁨days⁩ ago

    I'm going with "they absolutely did see it coming and are confident that they can make it go away for less money than an actual marketing campaign that gets the same amount of attention would cost"

    They've got a veneer of plausible deniability, basically no need to expend any money on the material, and just enough of a chance to filter out anything that uses the image of someone that could actually afford to fight them in court about it

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  • brsrklf@jlai.lu ⁨3⁩ ⁨days⁩ ago

    Oh yeah, the old “make it a contest and have a bunch of people work for you for free” trick.

    I hate that this kind of things work.

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  • NuXCOM_90Percent@lemmy.zip ⁨4⁩ ⁨days⁩ ago

    I can actually see this as being fully accidental in that light.

    Community sourced content is always a minefield. Was it a recent EVO adjacent contest where like three of the finalists were discovered to have used AI Generated Content? And a friend of a friend has explained to me the shockingly painful process of actually determining if the various Gunpla Builders events have 3d printed anything in the submissions.

    So I can 100% see an exec or even a community manager wanting to make a name for themselves suggesting they source it through tiktok and let tiktok’s filters handle it for them.

    That said, this is also 100% The Future. Just think of the various twitch pre-rolls where they have a bunch of streamers selling bounty paper towels. Occasionally I might have a “hmm. is that Fuzlie under the ninety layers of filters and horrible lighting?” but the vast majority are people I have never heard of. Now imagine if those nobody streamers were fully owned AI property of the advertising firm?

    And… this shit is not at all new. In recent years there has been a huge rise in vtubers and the vast majority of folk will never know if Project Melody gets a new VA as long as she sounds enough like the past one. But also?

    In mother fucking 2001 we had Final Fantasy: The Spirits Within and a huge part of the marketing was that the two leads (voiced by Ming-Na Wen and Alec Baldwin) were so photorealistic that they could be actors in a wide range of films and ad campaigns.

    And as dystopic as it is? That company owned AI model is never going to suddenly start supporting Palestine and… Okay, they actually will definitely start calling for the eradication of trans people. But no worries on the anti-genocide front. That model will never complain that doing a Pringles ad is demeaning. That model won’t use their appearance on a youtuber ran game show to start a solo career. And… that AI model won’t need to get scale plus 10 to whip it out “at their peak” and so forth.

    Like… this is gonna happen. It might not have been intended to happen this week but… it is coming.

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    • Rhynoplaz@lemmy.world ⁨4⁩ ⁨days⁩ ago

      In mother fucking 2001 we had Final Fantasy: The Spirits Within

      I walked into this movie as an animation student wondering how motion capture and 3D animation would change the industry.

      I walked out convinced that the industry will not give a fuck about any of that trash.

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• JoMiran@lemmy.ml ⁨4⁩ ⁨days⁩ ago

  Image

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  • p03locke@lemmy.dbzer0.com ⁨4⁩ ⁨days⁩ ago

    Shit like this was possible before AI. Companies have been deceiving other people since civilization.

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    • psx_crab@lemmy.zip ⁨3⁩ ⁨days⁩ ago

      Not with such ease and frequency.

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• Rhynoplaz@lemmy.world ⁨4⁩ ⁨days⁩ ago

  This is the best part of the ads in question: Image

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  • Kolanaki@pawb.social ⁨3⁩ ⁨days⁩ ago

    “My boobs are way nicer than this AI slop!”

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  • lath@piefed.social ⁨4⁩ ⁨days⁩ ago

    Well, you know what they say... Mock in the streets, fap in the sheets.

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    • ook@discuss.tchncs.de ⁨3⁩ ⁨days⁩ ago

      Nobody, nobody says that.

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• N0t_5ure@lemmy.world ⁨4⁩ ⁨days⁩ ago

  Sounds like a pretty clear violation of the right of publicity.

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• p03locke@lemmy.dbzer0.com ⁨4⁩ ⁨days⁩ ago

  Sounds like a great way to make people aware to not play this game.

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• TheBat@lemmy.world ⁨4⁩ ⁨days⁩ ago

  Why’s he posting this on the net? Take it to a law firm.

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  • ExLisper@lemmy.curiana.net ⁨4⁩ ⁨days⁩ ago

    Why not both?

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    • TheBat@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Wouldn’t publicly disclosing such information harm his case?

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    • p03locke@lemmy.dbzer0.com ⁨4⁩ ⁨days⁩ ago

      There’s a reason you don’t do both.

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• Corelli_III@midwest.social ⁨4⁩ ⁨days⁩ ago

  the video is terrible, the dub is so obvious that nexon’s “excuse” falls apart on arrival

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  • p03locke@lemmy.dbzer0.com ⁨4⁩ ⁨days⁩ ago

    Doesn’t really matter. Fraud is still fraud.

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