Nothing says this film is doing well like changing the title after months of advertisement campaigns.
Thunderbolts*
*name temporary
Submitted 8 hours ago by simple@lemm.ee to movies@lemm.ee
https://www.ign.com/articles/marvel-officially-retitles-thunderbolts-as-the-new-avengers
Nothing says this film is doing well like changing the title after months of advertisement campaigns.
Thunderbolts*
*name temporary
Like the Washington Football Team or Utah Hockey Club, we’re just waiting for the focus group data to refine the name
This seems desperate.
So… Nothing’s changed since Endgame?
Odd. I think an asterisk in a movie title is pretty eye-catching.
no matter the title i need like 10 fuckin years off fore I’ll watch more capeshit. nothing against ppl that like it but enough. fuggen routine assed shit
Patsy’s 70s were even crazier than she can remember.
For anyone confused: this isn’t coming out of nowhere,
it’s just the marketers trying to squeeze attention out of a spoiler at the end of the movie. They want to have their cake and eat it too by teasing the asterisk in the title as a mystery, then milking the reveal after a few days now that they assume anyone who cares about having that sort of thing spoiled has already seen it.
Is that love sausage on the left?
scytale@lemm.ee 8 hours ago
Wait, I thought the movie was doing well? I haven’t seen it yet, but reading the article it seems like this is more of a PR stunt to align with what happens in the movie. Apparently it’s revealed they are the new Avengers, so spoilers for everyone who hasn’t seen it yet I guess.
Squorlple@lemmy.world 2 hours ago
Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.
ChairmanMeow@programming.dev 5 hours ago
Rumor has it that Marvel was worried it would bomb, and naming it “New Avengers” would put them in an awkward position moving forward. Thunderbolts was the backup-insurance-title basically.
Now that the movie seems to be doing well, it’s getting its proper title.
Schal330@lemmy.world 7 hours ago
Fortunately I’m not invested in the MCU as much as I once was. Probably worth chucking the spoiler in some spoiler tags though.
thisisdee@lemmy.world 5 hours ago
Yeah I thought it is doing well. Reviews have been pretty good and word of mouth seems to be decent as well. This is 100% a spoiler for those who haven’t watched it. I did think it’s quite soon from its release to them revealing it publicly like this though
Steve@communick.news 5 hours ago
FUCK!