Adding a bit more to the discussion on whether game subscription can be “the future”, it looks like despite the heavy push made in the past decade, subscriptions only make up 10% of total video game spending in the US.
Ok…someone help me out here, because I must be reading this wrong.
In the first tweet, Mat says “the idea that subs will become dominant is unsupported by data.” Ok, so subs are not helping the industry.
But then in the second tweet, he says “Subs have been more additive than cannibalistic”–so wait, they’re actually good for the industry?–and they offer more choice, and fearmongering is unnecessary?
Am I reading this wrong?
Enkers@sh.itjust.works 5 months ago
What a lukewarm take. A quick glance to the subscription video-on-demand market should be fairly informative to the future of video game subscription services.
Right now they’re still in the honeymoon phase, that is to say the “offer better value to capture a market” phase, of enshitification.
MudMan@kbin.social 5 months ago
I mean... yeah. Turns out that having models and looking at the actual data and analyzing the market tends to land on lukewarm takes. The hot takes are for the press and the trolls.
FWIW, I don't have visibility on subscription growth at all, so I'll have to take his word for it, but none of that sounds unreasonable.... except maybe for the fact that the hype may make people make bad moves and double down in ways that are harmful, so a degree of fearmongering can be useful, if only as a deterrent.
Enkers@sh.itjust.works 5 months ago
I think there are plenty of valid criticisms of the subscription model, and the reasons for those criticisms are the same as the reasons growth has flat lined. Labeling criticism as fear mongering seems like overly reductive spin, especially when this analyst doesn’t seem to be interested in addressing those criticisms.
It’s like saying “data shows very few people die annually from eating tide pods, therefore maybe we shouldn’t be so scared of eating tide pods.” Like, no, it’s because nearly everyone realises it’s a very bad idea that nobody dies from it.
kromem@lemmy.world 5 months ago
Not really.
Video on demand works because the content is short and you need a large variety in a pay period as a consumer.
I don’t just watch one show or movie in a month, it’s several. So bundling makes sense.
For video games, it’s maybe one title a month that I really care about playing and then I only have time for that one game.
They are very different markets and a subscription model isn’t necessarily the future or even what’s most profitable for a company to offer.
echo64@lemmy.world 5 months ago
It’s worth remembering that the goal of subscription services like gamepass is not to be the most profitable avenue. The goal is marketshare.
Microsoft lost, and Microsoft lost hard. Reportedly, the CEO wanted to exit gaming entirely after the Xbox One. They didn’t based solely on the new business plan, which was to disrupt the market. Kill the existing model by offering super low-cost subscriptions (paid for by Azure and Office 365) and become the new encumbant of a new industry where you can jack up the prices and lower the cos(and quality) over a decade trying to chase profitability.
Subscriptions are not about revenue generation as every subscription model out there lowers revenue massively. It’s about holding a larger share of the market so you can make money in other ways.
refreeze@lemmy.world 5 months ago
Great take, I wish more would see the music industry like this as well.
I used to pay for Spotify premium then realized that I hardly added more than a handful of new things to my “library” each month. I switched to budgeting the same monthly funds towards building a local library from direct purchases and bandcamp.
It really depends on your level of consumption of new content whether a subscription service makes sense.
ryathal@sh.itjust.works 5 months ago
I’m not sure there ever was a honeymoon phase for game subscriptions. They generally still push you to buy dlc/season passes. They still segment stuff into pre-order bonuses that you don’t get in a subscription. You already have titles leaving the service.
Buddahriffic@lemmy.world 5 months ago
I did have a honeymoon phase with gamepass. Now it’s just a thing that keeps charging the monthly fee in the background but also reminds me of the list of games I’d like to try that it has each time I open it up to consider cancelling.
They’ve figured out how to make money from me having a backlog, I just realized. I might have to open it again and compare the amount I’d pay for x months vs the expected sales price to just buy all of those games where x is how many months it’ll take to clear my backlog. I don’t even have to open it to see that I should cancel, because x might be infinite. Hell, I could even just cancel it with the intent of starting back up if I manage to clear my Steam backlog if I want to lie to myself about eventually getting through my backlog.
smeg@feddit.uk 5 months ago
Couldn’t you repeatedly get gamepass for a month for £1 or similar? Assuming they don’t offer that anymore, I think the honeymoon is over!