Fuckin’ SSSLLAAmmmEeeDddddddd, dude!
Xbox Slammed For AI-Generated Art Promoting Indie Games
Submitted 1 year ago by simple@lemmy.world to games@lemmy.world
https://kotaku.com/xbox-microsoft-xbox-ai-generated-1851128191
Comments
Stalinwolf@lemmy.ca 1 year ago
million@lemmy.world 1 year ago
How will they survive such a thorough slamming?
I can’t wait until we are on the other side of the slammed. I am sure it will be replaced by an equally annoying word choice.
Stalinwolf@lemmy.ca 1 year ago
NEWS SITE CLAMWHOLLOPED FOR USING OLD, ANNOYING VERB
alienanimals@lemmy.world 1 year ago
Gosh, I pray they’re not using Photoshop as well! Won’t someone think of the children??
kaboom36@ani.social 1 year ago
Photoshop still requires human creative input and isn’t built on a foundation of theft
I_Has_A_Hat@startrek.website 1 year ago
I see literally zero problems here. Did they have a contract with an artist? They didn’t? Well then it sounds like they have no obligation to use a real artist.
AI art is here to stay, and companies will be using it heavily. It’s ignorant to think they would choose otherwise. Why pay an artist to make an image you may not even like over the course of a few days when you could get hundreds of images to choose from in a few seconds using AI? It’s 1000 times easier and more convenient.
Xanthrax@lemmy.world 1 year ago
The art and images the ai is based off of are stolen. That’s the main issue. I want to see AI pushed forward, but not when they’re scraping data and not crediting artists.
I_Has_A_Hat@startrek.website 1 year ago
Every artist uses copyrighted images to learn how to create their own work. Just because AI does it better and faster doesn’t make that any different.
Snowcano@startrek.website 1 year ago
It’s tone deaf as fuck. From the article: “If you can’t hire an artist to do advertising, I highly doubt you’ll do it with independent developers.”
sirfancy@lemmy.world 1 year ago
This is the only point that matters. Even if AI is here to stay, that’s fine, you just don’t use it when specifically highlighting the demographic most threatened by its usage. The post was just a bad business decision; they should have known how it could come across. It’s their job to know that kinda stuff before hitting Post.
Fiivemacs@lemmy.ca 1 year ago
A billion dollar company…
They also saw a problem since they deleted it
Pratai@lemmy.ca 1 year ago
SLAMMMED!
buzziebee@lemmy.world 1 year ago
I hate this trend of saying “SLAMMED”, or “HOUNDED”, or “ATTACKED” etc in news articles where the stories are just “a couple of people with a dozen followers between them posted slightly negative tweets about topic xyz”.
My parents were bitching about how Adele was “HAMMERED” online because she said “I am proud to be a woman” or something. Turns out it was just two complete nobodies tweeting about how that’s trans exclusionary or something with 1 heart each.
wolfshadowheart@slrpnk.net 1 year ago
Buzzibee absolutely DISMANTLING article headlines! More above!
RagingRobot@lemmy.world 1 year ago
It’s just so they can still write an article even though nothing really happened
MossyFeathers@pawb.social 1 year ago
I’m looking forward to the day when someone legitimately goes ham on someone else, profanity, yelling, the whole 9 yards, and the articles are all like, “so-and-so somewhat disagrees on such-and-such”.
Guntrigger@feddit.ch 1 year ago
AFAIK it comes from tabloid headlines needing less words to fit on newsprint and remember it 30 years ago (it was just a stupid sounding then). I have no idea why it’s made the translation to online news in recent years
I_Has_A_Hat@startrek.website 1 year ago
AND WELCOMED TO THE JAM!
ThatWeirdGuy1001@lemmy.world 1 year ago
I can’t hear this without hearing the Spaceballs theme
CorrodedCranium@leminal.space 1 year ago
I really don’t care one way or the other. I think AI being used is an inevitability. I think it would only really be relevant if Microsoft had a policy against AI being used in games for things like asset generation for example.
Primarily0617@kbin.social 1 year ago
gods am i glad microsoft didn't have to dip into their literal trillion dollar valuation to pay independent artists any money at all to advertise the independent developers they're so gleeful to take credit for
clearleaf@lemmy.world 1 year ago
It wouldn’t be an independent artist it would be a marketing company
CorrodedCranium@leminal.space 1 year ago
I’m not defending Microsoft. They’re a soulless corporation releasing an ad around a holiday where a lot of people have time off and recently received gift cards and spending cash. I don’t think them paying for an artist one time when they hope to AI for a majority of their throwaway adverts really matters.
gmtom@lemmy.world 1 year ago
This is such a pointlessly smarmy comment.
gmtom@lemmy.world 1 year ago
This is such a pointlessly smarmy comment.
hperrin@lemmy.world 1 year ago
This is why we need a rule that if you incorporate your logo into AI art, your logo becomes public domain.
Natanael@slrpnk.net 1 year ago
This is technically already legal precedence in USA, copyright requires human expression and without sufficient human creative control in ML generated works they’re effectively public domain
hperrin@lemmy.world 1 year ago
Yes, for the imagery itself, but their logo is still under trademark. What I’m saying is if you put your logo on AI generated imagery and release it to the public, you no longer own a trademark for your logo.
danielbln@lemmy.world 1 year ago
Because… why?
Kbobabob@lemmy.world 1 year ago
I’m guessing so the maintainers of the AI don’t have to worry about copyright when it uses the logo somewhere unexpected. But I’m curious what OP says.
woelkchen@lemmy.world 1 year ago
They have their own Bing Image Creator. Obviously they’d prefer to use their own tool instead of hiring artists. Everyone with two working brain cells saw this coming.
echo64@lemmy.world 1 year ago
AI art is always so immediately obvious. I understand the temptation. Oh wow, I can jazz up this throw-away post that no one really cares about.
But everyone that sees that post immediately notes oh its ai art again. Because our brains are picking up on all the details. So it kind of defeats and distracts from the point.
There might be ways of encorporating ai generated images into things, but it’s not gonna be by just generating an image with a prompt and running with that as your main graphic.
Daxtron2@startrek.website 1 year ago
I guarantee you’ve seen AI generated images that you didn’t know were AI. It’s survivorship bias, you’re only seeing the ones that are bad as immediately AI.
Lekip@lemmy.blahaj.zone 1 year ago
Never say never. I wouldn’t be too sure whether or not it remains obvious when AI is being used, and for how long. Right now though it’s definitely nothing that should be used as a final result. Really good way to get inspiration for moods and motives though
MysticKetchup@lemmy.world 1 year ago
I don’t think it’s even good as inspiration, since it pretty much always just ends up looking fairly generic. Better to spend some time crawling the internet for more interesting and unique inspo
bunnyfc@kbin.social 1 year ago
it's ironic, since AI generated always looks polished - but the identification is mostly context-based i.e. we know nobody would pay anyone for making that illustration from scratch: because it's a throw-away
illustrations will be ubiquitous but mostly shit, only the shit will be more polished
rab@lemmy.ca 1 year ago
“Energy intensive art” lol
aluminium@lemmy.world 1 year ago
Just as much love as Microsoft shows the rest of Xbox
Pregnenolone@lemmy.world 1 year ago
Always downvote slammed articles
RagingRobot@lemmy.world 1 year ago
@pregnanolne has been Slamming slam articles!