Comment on You know what, fuck you [un-Jags uar icon]

m_f@midwest.social ⁨2⁩ ⁨months⁩ ago

• Viking_Hippie@lemmy.world ⁨2⁩ ⁨months⁩ ago

  Better:

  • Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
  • airbnb (from awful to meh)
  • Spotify (same)

  Worse:

  • Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
  • eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
  • Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
  • Rimova (yet another fashion brand apparently afraid of being noticed
  • DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
  • Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

  The rest just go from meh to slightly different meh 🤷

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  • naught101@lemmy.world ⁨2⁩ ⁨months⁩ ago

    I liked the old aibnb one.

    Microsoft went from “boring with a bit of attitude” to just plain boring

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    • SubArcticTundra@lemmy.ml ⁨2⁩ ⁨months⁩ ago

      Microsoft went from 90s corporate to 10s corporate

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  • Zwiebel@feddit.org ⁨2⁩ ⁨months⁩ ago

    DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker

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  • FelixCress@lemmy.world ⁨2⁩ ⁨months⁩ ago

    Spot on.

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• electric@lemmy.world ⁨2⁩ ⁨months⁩ ago

  Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.

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  • naught101@lemmy.world ⁨2⁩ ⁨months⁩ ago

    Except eBay, that was always trash.

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    • SubArcticTundra@lemmy.ml ⁨2⁩ ⁨months⁩ ago

      Their business is literally selling people’s trash so it’s amusingly appropriate lmao

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  • Bezier@suppo.fi ⁨2⁩ ⁨months⁩ ago

    I wonder how much correlation there is between logo blandification and being owned by giant corporations.

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• RememberTheApollo_@lemmy.world ⁨2⁩ ⁨months⁩ ago

  All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.

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  • BrowseMan@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

    Aaaah then indeed that makes sense (and this is not ironic).

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    • RememberTheApollo_@lemmy.world ⁨2⁩ ⁨months⁩ ago

      Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.

      I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.

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      • BrowseMan@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

        I completly agree these logos are boring. The brand lost so much character and flare.

        However I totally see “cost less” as one of the reason why these changes were pushed (especially for clothing brands).

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  • Rinox@feddit.it ⁨2⁩ ⁨months⁩ ago

    I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.

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    • Hackworth@lemmy.world ⁨2⁩ ⁨months⁩ ago

      All the companies are gonna form up like Voltron over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.

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• FangedWyvern42@lemmy.world ⁨2⁩ ⁨months⁩ ago

  Spotify and EBay made the right choices here, the new logos are way better.

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  • AusatKeyboardPremi@lemmy.world ⁨2⁩ ⁨months⁩ ago

    It is subjective, I liked the old eBay logo more, but dislike the old Airbnb one.

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  • AnUnusualRelic@lemmy.world ⁨2⁩ ⁨months⁩ ago

    Well, they certainly fin in better with all the others.

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• SuperSaiyanSwag@lemmy.zip ⁨2⁩ ⁨months⁩ ago

  Slightly misleading without showing the color, only slightly though

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• selokichtli@lemmy.ml ⁨2⁩ ⁨months⁩ ago

  What’s the reasoning behind? Or just a trend?

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