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Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever

⁨75⁩ ⁨likes⁩

Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨Blaze@discuss.tchncs.de⁩ to ⁨moviesandtv@lemm.ee⁩

https://variety.com/2023/film/box-office/box-office-the-marvels-opening-day-second-lowest-1235787894/

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Comments

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  • hansl@lemmy.world ⁨11⁩ ⁨months⁩ ago

    The other one was The Incredible Hulk (2008) for those looking for that answer.

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    • LemmysMum@lemmy.world ⁨11⁩ ⁨months⁩ ago

      2008? The Edward Norton one right? The Eric Banner one was so much better.

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      • GroteStreet@aussie.zone ⁨11⁩ ⁨months⁩ ago

        Eric Banner

        That’s either an awesome typo, or you’re an Aussie/Brit.

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    • Iwasondigg@lemmy.one ⁨11⁩ ⁨months⁩ ago

      Doing the lord’s work out here.

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    • reef@lemmy.ca ⁨11⁩ ⁨months⁩ ago

      How does Dark World fit into those rankings?

      Another issue with this one’s trailers was that it didn’t feel interesting plot wise? It looked like another Dark World, with another random alien wanting to use infinity stones to take over the universe. That was technically also the plot of GOTG1, but that movie looked intriguing in the trailers because of the cool alien worlds and new species.

      I wanted to watch Ms Marvel because of the cultural and family aspects. I wanted to watch Captain Marvel because of the 90s aesthetic and backstory of the shield agents (Coulson!).

      I’m planning to eventually watch this one, but only to stay caught up with some characters I like. The trailer was very generic

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      • hansl@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Here: www.boxofficemojo.com/franchise/fr541495045/?sort… (ignore re-release).

        The Dark World is higher than Thor, probably because it was very anticipated. The MCU was a behemoth for a long time.

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  • themeatbridge@lemmy.world ⁨11⁩ ⁨months⁩ ago

    It was also the highest grossing movie of the weekend.

    1. People don’t trust the MCU to make a good movie.

    2. Conservatives are review-bombing the movie for being too “not bigoted” “woke.”

    3. The weather was nice in the northeast and people had options for fall activities.

    4. The market is saturated with Marvel content, and even superfans have gotten bored.

    5. Marketing for the movie was limited due to the strikes.

    Maybe it’s a good movie, maybe it sucks. But you can’t really tell anything based on opening weekend. Week 2 will be a better indicator of how good it is.

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    • Son_of_dad@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I’m a marvel fan, but post end game I’m more selective and don’t watch all of it. This movie seems to require you to have seen the two shows (one geared towards teens) on top of the previous movie. So I can see why many people skipped it.

      I think Marvel needs to go back to individual movies for the heroes without too much or any crossover until an Avengers or team movie

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      • themeatbridge@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I haven’t seen it, but from the characters, it seems like you’ll need to watch Ms. Marvel and WandaVision. Both are decent shows if you are a Marvel fan. WandaVision is a trip, even if you aren’t a Marvel fan.

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    • Zoomboingding@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Marvel fan here. Wife is sick and we ended up finally watching the last two episodes of Loki this weekend. It would have been better to give at least a week between the two.

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      • OldWoodFrame@lemm.ee ⁨11⁩ ⁨months⁩ ago

        I don’t think I’d go see The Marvels either way but I watched the end of Loki this weekend too, that’s a pretty good argument that there is still room for Marvel content in the world if it’s good enough.

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  • Squirrelsdrivemenuts@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Don’t assume too much from this. The movie has also seen the most minimal promotion due to the actor and writer strikes.

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    • scrubbles@poptalk.scrubbles.tech ⁨11⁩ ⁨months⁩ ago

      Yeah the idiots screaming it’s too woke conveniently are forgetting this little tidbit.

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      • snooggums@kbin.social ⁨11⁩ ⁨months⁩ ago

        They screamed about the first one and it made over a billion.

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      • BleatingZombie@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I’m just over here screaming about how bored of Marvel movies I am

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      • SpookyUnderwear@eviltoast.org ⁨11⁩ ⁨months⁩ ago

        Who? Who is screaming that?

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    • unclever_lemmy_name@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I’m sorry, but where has everyone been? I have seen countless ads for this movie for the past 2 months at least. Every. Single. YouTube ad has had one of the 2 ads be for this movie. Maybe that’s the only place they’ve been promoting it?

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      • Squirrelsdrivemenuts@lemmy.world ⁨11⁩ ⁨months⁩ ago

        For me, nothing on youtube and nothing in the streets. Only time I saw a billboard for the movie was on a trip to a different country, so perhaps it depends on where you live.

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      • TSG_Asmodeus@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I use Ublock so I didn’t see any on YouTube, though it’s possible they focused there. I didn’t see a single billboard/bus ad/bus stop ad anywhere about this movie.

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  • Limeey@lemmy.world ⁨11⁩ ⁨months⁩ ago

    It’s too bad that the poor performances is for the women leading installment, but good god how can anyone sit through another fuckin marvel movie.

    My hot take: I haven’t legitimately cared about a superhero movie since Ironman 2. I can’t deal with the same dumbass “quips” and overdone stories. Every trailer looks the same.

    I think we’re back to the age where you have to care about the comics to see these movies. And I never cared about comics.

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    • the_q@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Shhh… No one asked.

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      • Limeey@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Oh my bad, I thought we were having a discussion. Next time I’ll be quiet until I have an opinion that you agree with!

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    • NightOwl@lemmy.one ⁨11⁩ ⁨months⁩ ago

      Yeah, I haven’t even checked out Gen V or Batman because I got tired of huge quantity of them that have felt like got churned out since they also started doing TV shows for them, and tying it in with the movies.

      At that point I decided they weren’t good enough to keep up with hours of content. It was less of a chore when it was 1 or 2 movies to keep up. Same for star wars.

      Although, the Moving kdrama actually was something I reluctantly watched after constantly being recommended to see it, and that I did enjoy. But, probably because all the power stuff could have been completely stripped away and still been a good show, so wasn’t relying soley on the existence of powers to be interesting but more set dressing.

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      • TurnItOff_OnAgain@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Give batman a try. Wasn’t your usual batman movie. I’m tired of marvel, but batmanneas great.

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    • bl4ckblooc@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I think the first GOTG was the last one I really cared about. I forced myself to watch I finish Wars and Rise of Ultron so that I would understand the memes.

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  • JJROKCZ@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Is it actually bad or just woman-haters boycotting women leading roles.

    Personally I just like captain marvel as a character since she’s just too powerful, kinda like Superman. It’s just boring. Watched the ms marvel show and it was ok

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    • Melatonin@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      Of course it’s women haters. You nailed it, great forensic work /s

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      • JJROKCZ@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Mock all you want, there are plenty of incels and conservatives out there that don’t want to see women succeed at anything other than domestic motherhood. And the venn diagram of those groups and comic book fans has a lot of overlap

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    • June@lemm.ee ⁨11⁩ ⁨months⁩ ago

      I enjoyed it a lot. It has some very real weaknesses that I mentioned above, but it was a lot of fun.

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      • GlitterInfection@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I also really liked it. It wasn’t the best Marvel has put out but it was a very fun film and Iman Vellani is such a joy to watch do basically anything.

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    • Blamemeta@lemm.ee ⁨11⁩ ⁨months⁩ ago

      Its many reasons. It not being promoted is a big one. Marvel fatigue is another.

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  • Petter1@lemm.ee ⁨11⁩ ⁨months⁩ ago

    I saw no marketing for that one at all…

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    • snooggums@kbin.social ⁨11⁩ ⁨months⁩ ago

      I saw marketing over the last year, but thought it came out a couple months ago.

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    • PP_BOY_@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Funny, I feel like I saw previews for it for two years before it was released. Looked like shit every time

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  • Veraxus@kbin.social ⁨11⁩ ⁨months⁩ ago

    I keep hearing that it’s legitimately good… but I still have no idea what it’s about, other than it includes some very characters who haven’t even been given enough background so far for me to care.

    This seems like a John Carter of Mars level of marketing bed-soiling.

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    • June@lemm.ee ⁨11⁩ ⁨months⁩ ago

      It has some real weak spots, namely in the pacing because they just didn’t let anything breath. There are a ton of cuts that just feel rushed. A good, spoiler free, example: we meet Kamala again after, apparently, having become a seasoned local hero even though the last time we saw her she was brand new and figuring out her abilities. They could have spent a few minutes showing her growth, but they don’t. They treat the character like a well known and established character when she really isn’t, especially considering she was introduced on D+, which a lot of people have been skipping.

      Otherwise, I really enjoyed it. It’s legitimately hilarious, and the interaction between Carole, Monica, and Kamala is super fun. Especially Kamala. The setup for the next phase is really strong, and has me excited about what’s to come.

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    • EarthlingHazard@lemm.ee ⁨11⁩ ⁨months⁩ ago

      So I saw it on Friday. It did feel a little generic super hero but I liked the bits with Ms. marvel and her family. I wouldn’t call it a bad Marvel movie but it’s definitely better than the newest ant man

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    • MelastSB@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      I’m still sad for John Carter

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  • Varyk@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    This was marketed poorly. It got way less attention from consumers because nobody bothered to tell anybody about it.

    I’m going tonight, folks!

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    • LemmysMum@lemmy.world ⁨11⁩ ⁨months⁩ ago

      This post is literally the first I’ve heard about it.

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    • BraveSirZaphod@kbin.social ⁨11⁩ ⁨months⁩ ago

      Promotion was severely limited because of the strikes.

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      • Varyk@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

        Oh, thank you, that makes sense

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  • rickdg@lemmy.world ⁨11⁩ ⁨months⁩ ago

    We may have already seen peak MCU.

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    • Uranium3006@kbin.social ⁨11⁩ ⁨months⁩ ago

      peak MCU was avengers endgame, the one that was so popular even I saw it. they can only make so many MCU movies before it gets stale

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      • CaptDust@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

        Peak was the far superior Infinity war, but endgame closed the chapter for marvel for sure. Nearly everything after has been convoluted and mediocre, ironically, much like the comic books they came from.

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  • realcaseyrollins ⁨11⁩ ⁨months⁩ ago

    Haven't seen the movie yet but I will this week.

    Really hard to tell if the movie is actually good because the only people who went to see it are the types of people who'd like it. Jeremy Jahns thought the movie was bad though.

    Kinda dreading it TBH because I was really looking forward to it and I don't wanna be disappointed.