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Gears Of War: E-Day Reportedly Has A Staggering $400 Million Budget

⁨66⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨simple@piefed.social⁩ to ⁨games@lemmy.world⁩

https://wolfsgamingblog.com/2026/06/13/gears-of-war-e-day-reportedly-has-a-staggering-400-million-budget/

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Comments

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  • mrfriki@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    390 million on marketing and upper management bonuses and 10 million on the game itself. Probably.

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    • 0li0li@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      First I hear of it, so marketing hasn’t done enough for it yet it seems lol

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      • ampersandrew@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        A comment like this happens on threads here no matter how big the game is. Perhaps it’s reflective of a Lemmy bubble we can put ourselves in; perhaps it’s just easier to avoid advertising these days; maybe it’s something else entirely. But marketing is for sure being spent on Gears of War.

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      • THE_GR8_MIKE@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Meanwhile fans of the series have been tuned in to E Day for like 2 years.

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    • sblxck@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

      I believe it. Honestly, from the trailer I saw, this kind of budget makes no sense

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    • thingsiplay@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

      You forgot the manager.

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  • Dariusmiles2123@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

    Gosh that’s huge and is a big risk!

    I loved the first Gears of War and am looking forward to repoaying it on my Steam Deck once my backlog is cleared, but I feel like the franchise is loosing traction.

    As long as I’m not the one paying the 400 millions, I don’t really care, but this sounds unhealthy.

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  • popcar2@piefed.ca ⁨3⁩ ⁨weeks⁩ ago

    400 million is INSANE. Gears of War is a fairly known franchise but it’s not nearly popular enough to justify such a huge budget, especially when it’s a console exclusive. Battlefield 6 reportedly targeted a $400 million budget, but that’s battlefield. Microsoft has to be one of the worst managed companies in the world to keep running Xbox to the ground like this.

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    • piskertariot@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      It’s not console exclusive. It’s also going to be available on Steam.

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      • popcar2@piefed.ca ⁨3⁩ ⁨weeks⁩ ago

        Console exclusive as in they’re not putting it on PS5/Switch 2

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  • 64bithero@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    How much money is spent on a game and how much time no longer impresses me. It’s how the time and money is spent. Much can be wasted both on dead ends and bad ideas.

    I remember Heart Of Darkness being advertised as a game 5 years in the making. From what I remember it didn’t sell well. And of course there is also Duke Nukem Forever.

    Hope the game is a success last thing I want to see is another large studio with layoffs

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    • Th3D3k0y@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Especially when you play and realize out of that 400m about 300m was spent on 16k graphics for an unoptimized engine, 75m on marketing, and less than 5m on the actual gameplay.

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  • commander@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    If true, they’d have to sell a lot more than 5.7 million copies in consideration of non-Xbox digital store sales cuts and physical retailer logistics, currency conversions and regional pricing differences, payment processor fees, discounts/gamepass, taxes, etc. If the budget is $400 million, it’d have to be the best selling Gears game ever

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    • Regrettable_incident@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Maybe they see it as a loss leader with the exclusives thing?

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  • SkunkWorkz@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Bet they are going to shutter the studio when they can’t recoup.

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  • BadFanFiction@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Wow! This is ridiculous. Invest in more games like “Pentiment” instead.

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  • thingsiplay@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

    Without the Playstation platform, this will be hard to reach goal. I guess as a prime XBOX game it will sell well on the console at least. And Steam… yeah that’s a goldmine. I think the budget ballooned like this, with the Playstation in mind. And Asha surely knows this and will judge accordingly.

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