Ex-activist who actually marched for Gotopless drops the receipts: the revolution didn’t get crushed. It got rebranded, monetized, and turned into premium OnlyFans content with feminist hashtags as the price tag.
Five minutes. Zero copium. Read it before the grift erases the receipts.
daannii@lemmy.world 3 weeks ago
There is a word for when movements become basically fashion trends or goods/services to be sold.
“commodification”
Is it cool to wear a Che Guevara tshirt?
A tshirt with RBG?
What about wearing a keffiyeh?
This is also something that happens often with alternative sub culture.
Goth and punk clothing is sold at high end fashion stores and the original sub culture and ideas that these groups promoted has largely been lost. (Punk to emo pipeline)
Though legit old school punk artist still push their ideas often and haven’t “sold out” for commercial success.
They keep it real. But corps still try to capitalize on their appeal and degrade it’s message by making it a trend.
kohlenstoff@feddit.org 3 weeks ago
The process described in OP’s text is what I consider as recuperation, the conversion of a radical idea to a commercially viable one by de-radicalising and twisting its foundational ideas, which then enables commodification. A radical idea needs softening first before it can be turned into a commodity (like your example of Che tshirts). But your point is still valid.
en.wikipedia.org/wiki/Recuperation_(politics)
daannii@lemmy.world 3 weeks ago
Ah yeah that’s a better term for OPs example.