kohlenstoff
@kohlenstoff@feddit.org
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- Comment on We fought to free the nipple… and all we got was a better kind of thirst trap. 1 day ago:
The process described in OP’s text is what I consider as recuperation, the conversion of a radical idea to a commercially viable one by de-radicalising and twisting its foundational ideas, which then enables commodification. A radical idea needs softening first before it can be turned into a commodity (like your example of Che tshirts). But your point is still valid.