Advertisers hate this one weird trick!
Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
Submitted 1 month ago by silence7@slrpnk.net to nyt_gift_articles@sopuli.xyz
Comments
solrize@lemmy.world 1 month ago
steal_your_face@lemmy.ml 1 month ago
Big minimalism is trying to sell you more less
spektri_kivi@sopuli.xyz 1 month ago
cheers_queers@lemm.ee 1 month ago
“vibecession”… i hate it here lmfao
SteveFromMySpace@lemmy.blahaj.zone 1 month ago
Every generation has its slang
Fiivemacs@lemmy.ca 1 month ago
Good…I hope there’s a huge way of people buying nothing but good basically. Let these companies get destroyed
The_Che_Banana@beehaw.org 1 month ago
The first time i heard the term: conspicuous consumption back in the esrly 2000s it really resonated with me.
Our family is far and away removed from this, and one of the other driving factors was spending Christmas with my family and OH boy did that shit last forever…like, up at 5am and still opening presents at 3pm…absolutely over the top ridiculous.
adam_y@lemmy.world 1 month ago
Man, I’m old enough to remember when consumption was a disease.
nairui@lemmy.world 1 month ago
The irony is that the most popular “underconsumption” influencers will start getting brand deals
Tikiporch@lemmy.world 1 month ago
Underconsumption eventually morphs into so-called “buy it for life” product promotion.
LustyArgonianMana@lemmy.world 1 month ago
With what? They don’t advertise stuff and often show how to acquire things for free - eg cutting eyes off potatoes to grow yourself, getting seeds from local libraries, etc. Businesses aren’t likely to pay for something that will also cost them money.
nairui@lemmy.world 1 month ago
Literally anything that suits this movement including Zero Waste products, other B Corps. One of the influencers in this article is a “sustainable fashion” influencer. What the fuck is sustainable fashion? I’m being intentionally obtuse here, like obviously sustainable fashion (thrifting, repurposing, etc) is better than supporting the wasteful slave industry of fast fashion, but let’s not kid ourselves that teens romanticizing sewing and recycling is going to fix the planet. We’ve been here before and here we are.
mean_bean279@lemmy.world 1 month ago
I completely agree that a base of people who are looking to do things for free or cheap will have a harder time with brand deals for goods for sure. That’s why I use PDS debt. It helps me better understand where I’m spending money and how I can cut costs.
I’m sure there’s a crossover too. There’s also clothing exchanges like Freestyle (in my area) that have a large presence that I could see advertising through influencers. Even though they’re trying to “consume less” they still are a market. They just might not be as likely to spend more openly.
Omgboom@lemmy.zip 1 month ago
Consumer spending has been out of control since the pandemic.
edgemaster72@lemmy.world 1 month ago
I get that they want to contrast this with overconsumption, but phrasing it as underconsumption makes it sound like there’s some baseline level of consumption that they’re not adhering to, when in fact living within your means and buying only what you need and will use should be the baseline level of consumption (if such a thing should even be considered to exist).