Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs

Comments

• edgemaster72@lemmy.world ⁨4⁩ ⁨months⁩ ago

  I get that they want to contrast this with overconsumption, but phrasing it as underconsumption makes it sound like there’s some baseline level of consumption that they’re not adhering to, when in fact living within your means and buying only what you need and will use should be the baseline level of consumption (if such a thing should even be considered to exist).

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• solrize@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Advertisers hate this one weird trick!

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  • steal_your_face@lemmy.ml ⁨4⁩ ⁨months⁩ ago

    Big minimalism is trying to sell you more less

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    • spektri_kivi@sopuli.xyz ⁨4⁩ ⁨months⁩ ago

      Image

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• cheers_queers@lemm.ee ⁨4⁩ ⁨months⁩ ago

  “vibecession”… i hate it here lmfao

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  • SteveFromMySpace@lemmy.blahaj.zone ⁨4⁩ ⁨months⁩ ago

    Every generation has its slang

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• Fiivemacs@lemmy.ca ⁨4⁩ ⁨months⁩ ago

  Good…I hope there’s a huge way of people buying nothing but good basically. Let these companies get destroyed

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  • The_Che_Banana@beehaw.org ⁨4⁩ ⁨months⁩ ago

    The first time i heard the term: conspicuous consumption back in the esrly 2000s it really resonated with me.

    Our family is far and away removed from this, and one of the other driving factors was spending Christmas with my family and OH boy did that shit last forever…like, up at 5am and still opening presents at 3pm…absolutely over the top ridiculous.

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• adam_y@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Man, I’m old enough to remember when consumption was a disease.

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• nairui@lemmy.world ⁨4⁩ ⁨months⁩ ago

  The irony is that the most popular “underconsumption” influencers will start getting brand deals

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  • Tikiporch@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Underconsumption eventually morphs into so-called “buy it for life” product promotion.

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  • LustyArgonianMana@lemmy.world ⁨4⁩ ⁨months⁩ ago

    With what? They don’t advertise stuff and often show how to acquire things for free - eg cutting eyes off potatoes to grow yourself, getting seeds from local libraries, etc. Businesses aren’t likely to pay for something that will also cost them money.

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    • nairui@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Literally anything that suits this movement including Zero Waste products, other B Corps. One of the influencers in this article is a “sustainable fashion” influencer. What the fuck is sustainable fashion? I’m being intentionally obtuse here, like obviously sustainable fashion (thrifting, repurposing, etc) is better than supporting the wasteful slave industry of fast fashion, but let’s not kid ourselves that teens romanticizing sewing and recycling is going to fix the planet. We’ve been here before and here we are.

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    • mean_bean279@lemmy.world ⁨4⁩ ⁨months⁩ ago

      I completely agree that a base of people who are looking to do things for free or cheap will have a harder time with brand deals for goods for sure. That’s why I use PDS debt. It helps me better understand where I’m spending money and how I can cut costs.

      I’m sure there’s a crossover too. There’s also clothing exchanges like Freestyle (in my area) that have a large presence that I could see advertising through influencers. Even though they’re trying to “consume less” they still are a market. They just might not be as likely to spend more openly.

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• Omgboom@lemmy.zip ⁨4⁩ ⁨months⁩ ago

  Consumer spending has been out of control since the pandemic.

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