When virtue signaling is your advertising, you don’t have to think real hard.
Comment on WAR! What is it good for?
tetris11@feddit.uk 2 weeks ago
why the hell does a coffee company want to align itself with firearm users? There are so many different coffee-consuming customer bases they could pander to, and they want to go for the 'aard maan crowd
hansolo@lemmy.today 2 weeks ago
stickyprimer@lemmy.world 2 weeks ago
There’s a MAGAt brand for a lot of things. It’s one of the ways you know the whole damn thing is a grift.
Bubbaonthebeach@lemmy.ca 2 weeks ago
I said to my kids the first time Trump was voted in that there is the market of suckers that will but any garbage so long as you Mega market it. My kids are good people so didn’t take advantage of that but we have seen so, so many businesses that have popped up, not just Trump family stuff, to take advantage. Sometimes I wish I wasn’t moral and ethical. The grift is so easy against 25% of the population in (every?) country.
WhyIHateTheInternet@lemmy.world 2 weeks ago
That and the very obvious, extremely transparent fucking astronomical grift happening before our eyes.
EpeeGnome@feddit.online 2 weeks ago
Whenever a company makes their whole image about something that has nothing to do with their actual business model, I immediately doubt the quality of their product or service. Especially if that image comes with an overtly political agenda. If their thing is something I like or care about, I’ll consider the possibility that their quality might, maybe, be decent, but this particular company is one where I intend to let my assumption stand untested.
tetris11@feddit.uk 2 weeks ago
Same, they’re just pandering to a guaranteed base instead of actually bettering their product
Bluewing@lemmy.world 2 weeks ago
I can’t tell you if the coffee is any good, (I’m not supposed to drink coffee anymore. But the doctor didn’t say anything about tea). But the company was started by veterans that were having a hard time adjusting to civilian life after combat.
They made some money, and then sold the brand out and retired.
socsa@piefed.social 2 weeks ago
Because they need idiots to buy their dog shit robusta beans. That’s pretty much it. Nobody who takes coffee even a little bit seriously would ever drink that swill, so if they want to sell the beans they need a hook for stupid people.
Bluewing@lemmy.world 2 weeks ago
The company was started by a group of former veterans that were having a hard time adjusting to civilian life after seeing combat. It was a tongue in cheek name riding the early wave of bespoke coffee.
tetris11@feddit.uk 2 weeks ago
Okay that humanizes it a bit, I like them a bit better now. It feels like it was built organically, but their corporate branch pivoted to the 'MURICA crowd
youngskywalker@lemmy.world 2 weeks ago
Illlusion no coffee is “strong” enough so insert man thing + advertising to vets and repubs
apric0t@lemmy.world 2 weeks ago
Do you know anywhere else I can get tactical-grade coffee beans?
ElChinchilla@lemmy.world 2 weeks ago
From the Erythroxylum novogranatense
bcgm3@lemmy.world 2 weeks ago
The tacticool crowd is ripe for exploitation. You can make anything “tactical” and then boom, they’re in it.
Imagine taking something really cheap like ground coffee (and let’s be real, this is gonna be some cheap shit) and then you put it in a black bag with an all-caps stencil font and a silhouette of a gun, and some people will pay you premium price for it.
Business goes tits up? Slap a sticker on the bag with some floral designs and a picture of an amethyst crystal and now you can recoup it with the crunchy new age health crowd.
chiliedogg@lemmy.world 2 weeks ago
I used to work at Cabela’s back in the day, and I got pretty good discounts on store-brand products, which is why for years I drove a trick with Cabela’s tactical floormats.
thermal_shock@lemmy.world 2 weeks ago
So they can sell you gun related shit like stickers and hats. It’s basically a meme of bullshit where other mall ninjas can hang out and pay each other’s balls and measure all their lawns with tactical rulers.
Katana314@lemmy.world 2 weeks ago
Could be that the parent company makes lots of brands, and wants this sector to spend more. For instance, have you ever wanted bottled water? And some illusion of corporate choice?
RememberTheApollo_@lemmy.world 2 weeks ago
Feels before reals. They buy it bacase “Black Rifle”. It could taste like shit. They pour a cup and, “This stuff tastes like shit lol.” and they’d keep buying it because Black Rifle pisses off the libs, it has a gun on it, and the makers are making the brainwashed snowflakes feel manly for having Manly Gun Label Coffee.