That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it’s didn’t work, companies wouldn’t spend the money.
Comment on Why advertise on YouTube?
meco03211@lemmy.world 8 months agoI hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they’re selling. I’m a net negative as far as advertising is concerned.
BassTurd@lemmy.world 8 months ago
meco03211@lemmy.world 8 months ago
And I think that’s some of the issue that has grew to an uncontrollable mess. Advertising companies only care about getting ads in front of the most eyes. Sure some try to target specific audiences, but the terrible and predatory practices have led someone like me to actively avoid any messaging from ads. I’d hazard a guess that trying to limit advertising to people like me, might actually have a positive effect on advertising as a whole. Less wasted resources on such a disenfranchised segment that will not buy what they’re selling.
kaffeeringe@feddit.de 8 months ago
I think ads could work better if YouTube didn’t use them to make the free experience awful. They usually have neither to do with me nor with the content I tried to watch.
Khrux@ttrpg.network 8 months ago
The thing is, it’s quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that’s a pretty abnormal lifestyle pattern. Plus I’m still susceptible to choosing specific items inside a shop, and I definitely susceptible when I’m looking for specific products and come across secret ads disguised as advice.
Krudler@lemmy.world 8 months ago
The beer Carling Black Label was specifically NOT advertised because It was determined that’s what drew the customers to the product
Thorny_Insight@lemm.ee 8 months ago
You know how there’s often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: “$1499 for a phone?!? Absolutely not, I’ll go with the more affordable $999” version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
meco03211@lemmy.world 8 months ago
But what you described isn’t really an advertising gimmick. I’m aware of the pricing gimmick but how will I know what price an iPhone is of I never absorb an ad? In fact I almost ditched samsung last time I bought a phone (due to their bullshit bloatware which I consider an extension of advertising). It was only because it was the cheapest that I got another one. Advertising didn’t positively affect my choice in any way.
kaffeeringe@feddit.de 8 months ago
I wish I could tell YouTube, I can’t buy a car or sell a house, I’m not interested in football an I don’t wear make up or womens’ underwear.
algorithmae@lemmy.one 8 months ago
Boy do I have good news for you!
Yawnder@lemmy.zip 8 months ago
Are you more likely to buy Cascade dishwasher soap, or that other random box of a name you’ve never heard of, for the same price?
That’s what I thought.
meco03211@lemmy.world 8 months ago
Wrong. Cheapest until there is a noticeable change in quality regardless of brand name. Nice try though.
Yawnder@lemmy.zip 8 months ago
Sure, sure.
OhmsLawn@lemmy.world 8 months ago
I’m not denying my own vulnerability to advertising, but that particular preference is based on my parents’ choices.
Yawnder@lemmy.zip 8 months ago
Hehehe. I do get that!
xigoi@lemmy.sdf.org 8 months ago
I literally don’t care. I’ll just buy the cheapest one.
SgtAStrawberry@lemmy.world 8 months ago
As the big brand one with all ads gives me rashes. I get the other one.
Telodzrum@lemmy.world 8 months ago
No, you’re not special. Advertising works on you.
meco03211@lemmy.world 8 months ago
Hence why I said whatever advertising does work on me, it’s overshadowed by how much advertising is wasted on me. I’m a net negative in the system.
Rhynoplaz@lemmy.world 8 months ago
You’re also a drop in the bucket.
meco03211@lemmy.world 8 months ago
There are dozens of us! Dozens!
kaffeeringe@feddit.de 8 months ago
Yes, I hate every single brand that interupts my gardening videos.