Comment on Why do some websites have a "Continue Reading" button?

ArgentRaven@lemmy.world ⁨10⁩ ⁨months⁩ ago

It’s two fold:

  1. it’s good proof of “user interaction with site” to sell to advertisers

  2. they can use that to load more ads or refresh current ones after it loads more text, and you’re already bought in on the story so you’re likely going to keep going.

I suspect a third reason is to try adding other news stories at the end in case the current one didn’t grab your attention, but that doesn’t seem to be as consistent amongst sites that I’ve seen do this. I run ad blockers though, so I don’t really see the sites the way they expect me to.

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