Ford ends F-150 Lightning production, starts battery storage business

Comments

• dhtseany@lemmy.ml ⁨23⁩ ⁨hours⁩ ago

  They promised us $45k trucks and delivered $100k trucks. No kidding it didn’t sell well.

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  • SaveTheTuaHawk@lemmy.ca ⁨8⁩ ⁨hours⁩ ago

    They actually did sell them discounted down to $50K.

    The reality is pickup drivers dont give a fuck about the environment.

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    • Megaman_EXE@beehaw.org ⁨4⁩ ⁨hours⁩ ago

      I believe the Truck companies think people just want larger and larger trucks every year. I’m waiting until everyone is just driving monster trucks at this point lol

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• LastYearsIrritant@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

  Large, heavy electric vehicles don’t make a lot of sense. The F-150 lightning was a neat idea, but smaller EVs make far more sense for personal vehicles.

  Electric vans would be much better as a work vehicle.

  Electric work trucks aren’t ready yet.

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  • Ulrich@feddit.org ⁨23⁩ ⁨hours⁩ ago

    Quite the contrary, the Lightning makes an excellent work truck for those who actually need work trucks. I know a couple people who use them that way. One of them owns a boat dealership and uses it for towing large and heavy boats every day. The other owns a construction business.

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    • SaveTheTuaHawk@lemmy.ca ⁨8⁩ ⁨hours⁩ ago

      Cough.bullshit.cough.

      Yes, an F150 lighning can haul a boat, no, not very far, and half that distance in cold weather.

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  • Floon@lemmy.ml ⁨15⁩ ⁨hours⁩ ago

    I own one, and my experience disagrees with your conjecture.

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  • JoMiran@lemmy.ml ⁨23⁩ ⁨hours⁩ ago

    That torque though

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  • Lemmyoutofhere@lemmy.ca ⁨21⁩ ⁨hours⁩ ago

    Lots of people need a truck, not a van. You can’t haul a couple cubic yards of top soil or gravel in a van. I see dozens of Lightnings in my area.

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    • SaveTheTuaHawk@lemmy.ca ⁨8⁩ ⁨hours⁩ ago

      For that you use a $1500 trailer. The bizarre justifications for pickups are hilarious.

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    • scrubbles@poptalk.scrubbles.tech ⁨21⁩ ⁨hours⁩ ago

      This is a common argument, but the vast majority of people at home do not carry gravel or sand on a weekly basis. What they need is a rental truck for those items. The cost of 100k is ludicrous. Comparing to a rental truck you would need to be carrying raw material like that on average 2x a week to even break even with the payments.

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• calliope@retrolemmy.com ⁨22⁩ ⁨hours⁩ ago

  It wouldn’t surprise me if Ford literally produced the vehicle because of subsidies.

  If they could get a portion of the EV tax breaks, they wanted it.

  Now that the current administration is obviously still obsessed with burning oil, it no longer matters.

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• pr06lefs@lemmy.ml ⁨1⁩ ⁨day⁩ ago

  Not a fan of already huge trucks with giant heavy batteries all at head level to me in my 2002 subaru.

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• hperrin@lemmy.ca ⁨23⁩ ⁨hours⁩ ago

  If the F-150 Lightning wasn’t terrible and expensive, I might have bought one.

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  • scrubbles@poptalk.scrubbles.tech ⁨21⁩ ⁨hours⁩ ago

    What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage. What they made was a giant crew cab monstrosity that takes up 2 parking spaces and costs 2x what I would have spent.

    Car companies keep trying to tell us customers what we want then are surprised when we don’t buy.

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    • Ulrich@feddit.org ⁨20⁩ ⁨hours⁩ ago

      Those giant crew cab monstrosities are the best-selling vehicles in America.

      The problem is that F150 buyers are the very largest anti-EV meatheads. It’s the wrong market for such a vehicle.

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    • sawdustprophet@midwest.social ⁨20⁩ ⁨hours⁩ ago

      What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage.

      The Telo truck looks like it has promise, but it’s far from mass production. I hope it lives up to its promises though, I would love to see small trucks make a comeback.

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    • Midnitte@beehaw.org ⁨14⁩ ⁨hours⁩ ago

      You might be interested in the slate auto truck

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    • GrindingGears@lemmy.ca ⁨20⁩ ⁨hours⁩ ago

      I think that’s what we all want. Id be front of line for what you described too.

      I’m really paying close attention to those Telo Trucks, but they are a long way from market (if they make it, we’ve been here before, so many times now).

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• Triumph@fedia.io ⁨23⁩ ⁨hours⁩ ago

  They stopped making cars. How long before they also stop making trucks?

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  • megopie@beehaw.org ⁨22⁩ ⁨hours⁩ ago

    they’re gradually reducing the amount of vehicles sold while increasing the margin per vehicle. They’re approaching the limit of 1 vehicle sold at infinite margin.

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