It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.
Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.
Very bleak.
jordanlund@lemmy.one 1 year ago
You went to a movie that’s an advertisement for a plastic doll accessory universe and… you’re upset it has product placements? 🤔
GCostanzaStepOnMe@feddit.de 1 year ago
Yes?
droans@lemmy.world 1 year ago
Cross-Promotion definitely exists. In the US, a lot of iPhone ads are paid for by the carriers so they can put a blurb at the end.
Burger King is actually a weird example for you to use. They use cross-promotion more than almost any other company.
BK was also a leader in cross-promotion. In 1977, they ran commercials using Star Wars advertising while selling glasses with the characters from the film.
Movie studios have been using paid promotions for products since the 90s. Iirc the very first paid movie tie-in was in ET. The studio had planned on using M&Ms in the film but were rejected by Mars. Hershey’s heard about this and paid them to instead use Reese’s Pieces in the movie.
FoxBJK@midwest.social 1 year ago
BK made a Spiderman hamburger. Does that count?
BearJCC@lemmy.sdf.org 1 year ago
Actually , yes