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Ford's affordable EV pickup is named Fathom, and it will start at $28,350

⁨59⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨along_the_road@beehaw.org⁩ to ⁨technology@beehaw.org⁩

https://electrek.co/2026/08/06/fords-affordable-ev-pickup-named-fathom-priced-from-28350/

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Comments

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  • cmbabul@slrpnk.net ⁨2⁩ ⁨days⁩ ago

    Sucks that it has a touchscreen display and built in Apple Maps, a infotainment that has physical buttons and no systems to track you would sell me on it

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    • t3rmit3@beehaw.org ⁨2⁩ ⁨days⁩ ago

      1000%

      I have a Mini Cooper, and we took it in for service and got a loaner 2026 Mini, and it has this massive, ugly touchscreen.

      Look at these gorgeous physical toggles! And even more overhead! All gone! FFS!

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      • zebidiah@lemmy.ca ⁨2⁩ ⁨days⁩ ago

        The toggles were the best part of the Mini!

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      • Vodulas@beehaw.org ⁨2⁩ ⁨days⁩ ago

        Wait, they took out the toggles? That is a ton of the personality of the Mini

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    • inari@piefed.zip ⁨2⁩ ⁨days⁩ ago

      Sounds like the Slate truck will be better in this regard

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  • Montagge@lemmy.zip ⁨2⁩ ⁨days⁩ ago

    You couldn’t pay me to use a modern Ford

    Fathom means “to penetrate and come

    Okay, maybe with jokes like that!

    Every model will be equipped with a large, high-resolution touchscreen, wireless Apple CarPlay and Android Auto, BlueCruise, bidirectional charging capabilities, and a digital key.

    The Fathom will be the first vehicle to have Apple Maps built in, providing turn-by-turn directions using real-time data, EV routing, battery preconditioning, and more, all directly through the navigation display.

    Ford will use the road-level data from Apple Maps to advance its BlueCruise hands-free highway driving tech for “a more seamless on-ramp to off-ramp experience.”

    Oh no. Nevermind. Either they’re cutting corners on what actually matters or their selling your data. Probably both.

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    • methanemoose@lemmus.org ⁨1⁩ ⁨day⁩ ago

      I just bought an ev. The touch screen is being tracked like a web page. They know how often you use the normal basic features.

      I wish they were upfront about the data selling. Factor that into the price.

      commercial opens “This is our data collection Car. We made it $10k to buy, but $120 a year to use the accelerator and so many more subscriptions we have to give the car away. We make the cars for $4000 anyway. Why do we have so many extra part laying around. Looks back at camera so if you want an affordable car, buy ours, we make money off of you while you drive. Or don’t. That’s still a data point that someone wants to buy.”

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    • LurkingLuddite@piefed.social ⁨2⁩ ⁨days⁩ ago

      Probably?

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  • SuiXi3D@fedia.io ⁨2⁩ ⁨days⁩ ago

    Too expensive, too big, too Ford.

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  • avidamoeba@lemmy.ca ⁨2⁩ ⁨days⁩ ago

    For all the “make it a car” folks out there - Ford F-series is the best selling vehicle in the US and Canada. That’s just how fucked we are.

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  • Wahots@pawb.social ⁨2⁩ ⁨days⁩ ago

    I wish ford would stop doing the ugly af square nose design. Make EV cars and make them aero, please.

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    • antlion@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      I’d really like to see an EV designed with no mirrors. Not like Tesla: the displays for each side mirror should be on each side. And the whole vehicle should be aero, yes. But for a truck you’d end up with something that resembles the cybertruck, but with rounded corners.

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  • riquisimo@beehaw.org ⁨2⁩ ⁨days⁩ ago

    Affordable in its space, that’s great.

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    • avidamoeba@lemmy.ca ⁨2⁩ ⁨days⁩ ago

      28.3K really is cheap in this context but I’m skeptical that this would be anywhere close to the price when it comes out. Seen too many “40K” that turn out to be 60K in reality.

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      • Vodulas@beehaw.org ⁨2⁩ ⁨days⁩ ago

        They are likely using LFP batteries instead of ones that take some of the more expensive minerals like cobalt. That is a huge part of the cost of EVs, and LFPs should help keep the price down

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  • cybirdman@lemmy.ca ⁨2⁩ ⁨days⁩ ago

    I really wish they could make some kind of mini truck design where the bed and cabin are huge but there is no engine in front. Since its an ev the bed can be lined with batteries and the motor is very compact. I love a mini truck and its so practical and fun to drive. Pickups are just too big.

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    • LurkingDownbelow@beehaw.org ⁨1⁩ ⁨day⁩ ago

      Check out the Telo www.telotrucks.com

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  • the_q@piefed.social ⁨2⁩ ⁨days⁩ ago

    “Affordable”

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  • doleo@lemmy.one ⁨2⁩ ⁨days⁩ ago

    This is an advert.

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  • kibiz0r@midwest.social ⁨2⁩ ⁨days⁩ ago

    That’s “midsize”? The fuck?

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    • pineapplelover@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      USA USA USA

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  • XLE@piefed.social ⁨2⁩ ⁨days⁩ ago

    frunk trunk (frunk).

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    • Midnitte@beehaw.org ⁨2⁩ ⁨days⁩ ago

      Can you fathom how much junk you can fix inside the fathoms frunk and trunk?

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  • Tolookah@discuss.tchncs.de ⁨2⁩ ⁨days⁩ ago

    Wow, that’s the one of the ugliest pickup trucks I’ve ever seen, second only to the cyber truck.

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    • xthexder@l.sw0.com ⁨1⁩ ⁨day⁩ ago

      With how big the cab is, it almost looks like they took an SUV and bolted on a tiny truck bed sticking out the back. The perportions are very strange.

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  • ninjaphysics@beehaw.org ⁨1⁩ ⁨day⁩ ago

    There was an article linked at the bottom of this one for the truck I really want - the Telo MT1. I’m willing to pay more to have a compact and capable vehicle. And there’s an option for a full solar panel roof.

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  • SocialistVibes01@lemmy.ml ⁨1⁩ ⁨day⁩ ago

    The landscape of EVs within the Evil Empire is pretty bad

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  • HobbitFoot@thelemmy.club ⁨1⁩ ⁨day⁩ ago

    How is this more expensive than the Slate?

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    • xthexder@l.sw0.com ⁨1⁩ ⁨day⁩ ago

      It’s got 50% more range, so it’s probably got a bigger battery. Lithium is expensive.

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  • artyom@piefed.social ⁨2⁩ ⁨days⁩ ago

    Ok now make it a car and you’ll have my attrntion

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    • boonhet@sopuli.xyz ⁨2⁩ ⁨days⁩ ago

      They were one of the first non-tesla manufacturers to have a passable EV though? It’s called the Mach E. Now they’re going after the market that actually has decent sales in the US, with more cheap crap EVs to follow the pickup truck.

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      • artyom@piefed.social ⁨1⁩ ⁨day⁩ ago

        ok?

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