Submitted 1 day ago by zero_gravitas@aussie.zone to news@aussie.zone
https://www.mediaweek.com.au/sky-news-australia-rebrand-news24/
The rebrand coincides with the opening of a new broadcast centre at News Corp Australia’s Sydney headquarters, officially launched by Prime Minister Anthony Albanese and NSW Premier Chris Minns.
“While our name is changing, our brand of news isn’t,” he said.
More shit than a blocked toilet in a pub after a week of cleaner’s strikes. Is that the brand?
I was wondering if they are rebranding because people were viewing Sky News as being allegedly misleading, useless opinion and propaganda posing as news, so they needed a fresh start.
But based on people I know who watch Sky After Dark etc, I don’t think that would be the case.
They’re rebranding because their licensing deal to use the name hasn’t been renewed by the UK Sky News, because the stuff you mention damages the brand:
…com.au/…/sky-news-facing-name-change.html
Interesting - because I barely pay any attention to it- but UK Sky News is owned by Comcast, with the Roberts family being largest shareholders while inn Australia former Sky News remains in the Murdoch stable.
Meh, is.Lemmy the only place.not owned by billionaires?
“Sly news” was just catching on dammit.
NewsPlentyFlaw doesn’t have the same ring…
“news”
tombruzzo@aussie.zone 20 hours ago
Crazy albo would turn up when this news station is the most actively hostile towards him
Gorgritch_umie_killa@aussie.zone 15 hours ago
They really need to structurally put the boot into those cunts while they have the chance, because Murdoch press will be dancing on their graves when this governments time ends.