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Great British Railways flies the flag as logo goes back to the future

⁨29⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨days⁩ ago⁩ by ⁨fne8w2ah@lemmy.world⁩ to ⁨unitedkingdom@feddit.uk⁩

https://www.theguardian.com/business/2025/dec/08/great-british-railways-logo-branding

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Comments

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  • AllNewTypeFace@leminal.space ⁨3⁩ ⁨days⁩ ago

    It’s not ugly (it reminds me of British Airways, if anything), but there’s a loud, post-Brexit insecurity to the prevalence of the flag. At least they ditched the Tory-era plan to redraw the BR arrow logo in the style of the cross on the Union Jack (though maybe Farage will revive it to distract from whatever looting his goons will be doing).

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    • deHaga@feddit.uk ⁨3⁩ ⁨days⁩ ago

      What’s insecure about using the British flag on a British state owned railway?

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      • FarceOfWill@infosec.pub ⁨3⁩ ⁨days⁩ ago

        We already know what country we’re in.

        Whats it communicating? State ownership?

        Any idiot can use the union jack in a logo. And they do.

        I dont entirely hate it and theres an argument the state should make the flag mean something by using it. I just dont think they can.

        Any trust and brand awareness they build up can be undermined immediately by someone using almost identical branding to sell soggy cardboard sandwiches outsude the station.

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      • anothermember@feddit.uk ⁨2⁩ ⁨days⁩ ago

        What’s insecure about using the British flag on a British state owned railway?

        It feels like a forced sense of pride. If anything the British national railway should be a national symbol in and of itself, it shouldn’t need to be propped up by the union flag. I don’t hate the design either by the way, but it seems heavy-handed.

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    • mannycalavera@feddit.uk ⁨3⁩ ⁨days⁩ ago

      but there’s a loud, post-Brexit insecurity to the prevalence of the flag.

      Let’s be fair: the flag in various designs has been on many many brands and markings well before Brexit. Perhaps it’s a case that you just happened to notice it more after Brexit? What’s that phenomenon called? Baader–Meinhof or something like that?

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      • ohulancutash@feddit.uk ⁨3⁩ ⁨days⁩ ago

        No, this is a thing. It started with yank-style flag pins, then Tory ministers making sure they never had a photo taken in their office without a big flag over their shoulder. Then they stuck a flag on the drivers’ licence for the first time.

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  • ns1@feddit.uk ⁨3⁩ ⁨days⁩ ago

    This might be unpopular, but I don’t hate it

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    • deHaga@feddit.uk ⁨3⁩ ⁨days⁩ ago

      Why would it be unpopular? The govt is nationalising the railways

      It’s even got the old logo on there

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      • ns1@feddit.uk ⁨3⁩ ⁨days⁩ ago

        The geometric design thing can sometimes look quite generic, like not quite original enough to really stand out and also not quite the classic look of a solid colour. But then I think this one looks decent enough.

        Of course I’m not a designer or anything and I’m thinking purely about how it will look on a Hornby train set.

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      • ohulancutash@feddit.uk ⁨3⁩ ⁨days⁩ ago

        Flag shagging isn’t so popular here

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  • Flax_vert@feddit.uk ⁨3⁩ ⁨days⁩ ago

    That actually looks really cool 🇬🇧

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  • Saapas@piefed.zip ⁨2⁩ ⁨days⁩ ago

    That looks pretty cool

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