Terminator 2 didn’t even feature a single shot from the actual movie in its teaser trailer. It was just that iconic:
What is a film whose trailer alone presaged its success?
Submitted 2 years ago by favrion@lemmy.film to moviesandtv@lemmy.film
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Chetzemoka@startrek.website 2 years ago
FLP22012005@lemmy.world 2 years ago
I had not seen this before. It is like a prologue to the movie.
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TheRaven@lemmy.ca 2 years ago
Cloverfield. It didn’t even contain the title, just the date. It ended up being the biggest January opening of any movie.
boogetyboo@aussie.zone 2 years ago
It got a fair bit of criticism but that movie has had a lot of replay in my house. Solid and simple premise, moves quickly. I could do with a little less of the love story but it does make the ending hit a bit harder.
crypticthree@lemmy.world 2 years ago
Blair Witch Project had one of the best marketing campaigns ever. Hitchcock’s Psycho had a groundbreaking campaign as well.
boogetyboo@aussie.zone 2 years ago
Yeah I was in highschool (Aus) and we bought the idea that it was real found footage and a real legend, hook, line and sinker. Excellent marketing.
protist@mander.xyz 2 years ago
Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life
Contentedness@sh.itjust.works 2 years ago
Good call!
Also using the opening scene as a trailer is such a classy move.
first_must_burn@lemmy.world 2 years ago
Independence Day. That shot of the White House being obliterated was amazing at the time.
Son_of_dad@lemmy.world 2 years ago
The Phantom menace pops to mind. Just that teaser with the gungans on their mounts, walking in the fog was enough to get every one on board for a new star wars series.
It wasn’t a very good series, but it did lead to greater things and was a success by all accounts.
Pistcow@lemm.ee 2 years ago
Weird how so many talked shit about Phantom Menace but I saw it 4 times in a packed theater and was pumped everytime.
Son_of_dad@lemmy.world 2 years ago
Took me about half a dozen viewings to come to terms with the fact that it’s not great, but I still enjoyed the nostalgia of the release and the hype around it.
SpaceNoodle@lemmy.world 2 years ago
Not everyone has taste.
Casey_Masterpiece@lemmy.world 2 years ago
I was 12 and I all I remember thinking was double sided lightsabers are cool. Which was disappointing as I was a huge Star wars fan. I don’t think I really liked it that much but going to the movies was always a big deal.
Num10ck@lemmy.world 2 years ago
i think its a flick more than a film. visuals and audio were impressive, but almost none of the characters were developed or charming or even quotable. it even somehow managed to be more racist than should be possible.
Stovetop@lemmy.world 2 years ago
I would say Inception, on two fronts. It was a good trailer for a good movie, but the trailer itself also resulted in dozens of movies throughout the year emulating the iconic “Inception horns” heard during the trailer.
graymess@lemmy.world 2 years ago
Even though they’re much less commonly used and to a subtler degree than Inception, the “braaam” is now an entire category of movie trailer sound design and is found in virtually every library of cues that trailer houses edit with.
jennwiththesea@lemmy.world 2 years ago
Barbie, hands down
davefischer@beehaw.org 2 years ago
A Clockwork Orange
favrion@lemmy.film 2 years ago
This is a work of art on its own accord.
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MargotRobbie@lemm.ee 2 years ago
Suicide Squad.
Unfortunately, it ultimately ended up causing the movie a lot more problem down the line.
graymess@lemmy.world 2 years ago
The trailer was so effective, the studio literally had the trailer agency re-cut the film. As a trailer editor, this possibility horrifies me.
tcit@beehaw.org 2 years ago
Logan.
BleepBlip@lemmy.world 2 years ago
The original Matrix trailer was such stylish mystery and intrigue. Media consumption volume of the average person was drastically less than today and its release predated wide broadband availability. IYKYK but that film dropped like an absolute hype bomb and deserved all the love & success it received.
1bluepixel@lemmy.world 2 years ago
Just to add to this… When I first saw the trailer, I became completely obsessed with the film. I visited the website and read a bunch of short stories on there about the world of the Matrix.
And besides all that, when I finally sat down in theaters and watched Neo take the red pill, I had absolutely no clue what was happening. Their marketing material 100% avoided even spoiling the very premise of the film. All they did was build a mystery.
gregorum@lemm.ee 2 years ago
(too bad they only made one Matrix film)[twitter.com/NGKabra/status/…/1.jpg]
shalafi@lemmy.world 2 years ago
Saw the trailer in the theater and thought, “What the fuck is THIS?!” Saw The Matrix two nights in a row. Never done that before or since.