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Video game publishers are starting to use "anti-DEI" as a marketing meme

⁨75⁩ ⁨likes⁩

Submitted ⁨⁨4⁩ ⁨months⁩ ago⁩ by ⁨ConstableJelly@midwest.social⁩ to ⁨gaming@beehaw.org⁩

https://www.rockpapershotgun.com/video-game-publishers-are-starting-to-use-anti-dei-as-a-marketing-meme

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Comments

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  • hperrin@lemmy.ca ⁨4⁩ ⁨months⁩ ago

    DEI is the new CRT is the new reverse racism is the new politically correct is the new communism.

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    • ICastFist@programming.dev ⁨4⁩ ⁨months⁩ ago

      CRT? What’s wrong with cathode ray tubes?

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      • SweetCitrusBuzz@beehaw.org ⁨4⁩ ⁨months⁩ ago

        Critical Race Theory.

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  • ConstableJelly@midwest.social ⁨4⁩ ⁨months⁩ ago

    Glad to see a publication pushing back on the recent asinine comments and behaviors from CI.

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  • Corigan@lemm.ee ⁨4⁩ ⁨months⁩ ago

    Fucking come on…

    If your motivated by fear of right wing backlash maybe you’ll be motivated by a left wing backlash you spinless fucking turds.

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    • Naia@lemmy.blahaj.zone ⁨4⁩ ⁨months⁩ ago

      Like I feel they should want right wing nuts to be mad about the game. They won’t stop talking about media that are mad about and so many conservatives will still buy the thing even just to destroy it and virtue signal to the other idiots.

      The left? Some may still buy it, but most don’t talk about it at all. The idea of “go woke go broke” has always been a message of intent, not reality, at least in the modern era.

      Nothing makes me want to try a game or watch a show more than legitimate, non surface level representation that incels whine about.

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  • GrindingGears@lemmy.ca ⁨4⁩ ⁨months⁩ ago

    Nothing screams, “I’m a piece of shit”, like basically putting on blast you are a piece of shit. I, too, never fully agreed with DEI as a whole. But I understand and appreciate the context and the point, and the necessity. It’s nothing to be mocked.

    I also don’t look at the video game industry for inspiration though. Somehow the video game industry has a more rape-y and toxic culture than even the grimiest hockey dressing room. All that incel rage, I suppose.

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  • CTDummy@lemm.ee ⁨4⁩ ⁨months⁩ ago

    As much as I don’t care for DEI as a guiding “doctrine” for hiring, I also think companies shouldn’t be anti-diversity by law. Like intentionally hiring people because they aren’t white, no (and feels like tokenism/racism) but also intentionally hiring only whites (or the majority race) is a bigger no. Especially if more qualified candidates are being passed over solely because their PoC. Also companies should be inclusive so as to not be shit companies in general? Can someone tell me why my take is dumb or poorly thought out?

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    • hperrin@lemmy.ca ⁨4⁩ ⁨months⁩ ago

      Because DEI is intended to (and very often successful at) help hire the most qualified people. No one is color blind, and pretending people are only perpetuates inequality.

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      • CTDummy@lemm.ee ⁨4⁩ ⁨months⁩ ago

        I guess I was hoping for something a bit more rigorous but still your reply makes sense. Thanks for the input.

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    • melp@beehaw.org ⁨4⁩ ⁨months⁩ ago

      I posted above a few studies that show unconscious bias in hiring practices against people of color. There is a reason why DEI exists. It’s like OSHA laws. Every rule for these programs has a great misfortune behind it.

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      • CTDummy@lemm.ee ⁨4⁩ ⁨months⁩ ago

        Neat! I didn’t see that, I’ll give them a read.

        It’s like OSHA laws. Every rule for these programs has a great misfortune behind it.

        A very succinct way of phrasing it. Cheers for that and for posting the studies.

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  • PlainSimpleGarak@lemmings.world ⁨4⁩ ⁨months⁩ ago

    Don’t care. Just make quality games with smooth mechanics.

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    • Nawor3565@lemmy.blahaj.zone ⁨4⁩ ⁨months⁩ ago

      Did you even read the article? DEI is about hiring practices, not game content.

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      • PlainSimpleGarak@lemmings.world ⁨4⁩ ⁨months⁩ ago

        Yes, but it’s irrelevant. I don’t care about DEI in any context, hiring practices or otherwise. I just want quality games. The rest be damned.

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  • toxicbubble420@beehaw.org ⁨4⁩ ⁨months⁩ ago

    it’s only one studio, CI Games, based in Poland.

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  • Blackmist@feddit.uk ⁨4⁩ ⁨months⁩ ago

    They’re all NFT based asset flips, aren’t they?

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  • realcaseyrollins@thelemmy.club ⁨4⁩ ⁨months⁩ ago

    I don’t know if leaning into the Velma effect will be a profitable long-term play

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