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'Sonic the Hedgehog' Dodged Every Curveball Thrown at Hollywood to Become a Hit Franchise

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Submitted ⁨⁨4⁩ ⁨months⁩ ago⁩ by ⁨TheImpressiveX@lemm.ee⁩ to ⁨movies@lemm.ee⁩

https://www.thewrap.com/sonic-the-hedgehog-franchise-making-of-ugly-sonic-strike/

Non-paywalled link.

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Comments

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  • SnotFlickerman@lemmy.blahaj.zone ⁨4⁩ ⁨months⁩ ago

    “I think it’s a little funny that the work that we’ve done really reflects the message of these films: when you’ve got the right people by your side, and you’re willing to listen to each other and complement each other’s strengths, there’s nothing you can’t accomplish.”

    It’s a really positive way to view the whole thing and just very wholesome.

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  • Infynis@midwest.social ⁨4⁩ ⁨months⁩ ago

    For the film’s director, Jeff Fowler, there was only one thing to do: win back that trust, and do it fast.

    “The fans needed to know that they were being heard, and they needed to hear that from me,” Fowler said about a tweet he sent out just two days after the trailer was released: “The message is loud and clear… you aren’t happy with the design & you want changes. It’s going to happen.”

    Why is this so hard for other businesses to understand? Just listen to people and make what they actually want, stop trying to trick them.

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    • caseyweederman@lemmy.ca ⁨4⁩ ⁨months⁩ ago

      It is FANTASTIC that the new Chip and Dale movie brought Ugly Sonic in as a failed-actor convention-hound.
      Image (Caption: a still image from the Chip and Dale Rescue Rangers movie (2022) of the rejected CGI Sonic concept for the movies, in front of a fan convention booth with highly dramatized prints of himself. He’s wearing sunglasses high on his head, and a suede jacket, and looks to be in good spirits. He’s holding a permanent marker as though offering a signature.)(Also: I don’t know how to do actual image captions in Sync for Lemmy.)

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    • billwashere@lemmy.world ⁨4⁩ ⁨months⁩ ago

      I still think they released that terrible trailer on purpose to generate hate and buzz with no intention of that being the final look of sonic.

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    • RizzRustbolt@lemmy.world ⁨4⁩ ⁨months⁩ ago

      So Fowler was the one that pushed for an early trailer release. Cool.

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  • Sl00k@programming.dev ⁨4⁩ ⁨months⁩ ago

    Do the second and third one have absurd product placement like the first one does? It really took me out of the movie in the first one.

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    • KoalaUnknown@lemmy.world ⁨4⁩ ⁨months⁩ ago

      The third one doesn’t have too much.

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  • rayquetzalcoatl@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Mmm I love franchise cinema

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  • AceFuzzLord@lemm.ee ⁨4⁩ ⁨months⁩ ago

    Speaking of that movie franchise, I would love to believe that the original ugly Sonic was an intentional thing they did just for that trailer to hype up the movie by spreading it because nothing spreads quicker online anymore than ridicule and hate online. But knowing that it’s Paramount, I wouldn’t be surprised at all if that was the actual design and thought it would fly.

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    • Manalith@midwest.social ⁨4⁩ ⁨months⁩ ago

      Similarly I thought it was because they wanted to make it look like they were ready for release alongside detective Pikachu, but since they weren’t actually, needed to do something that could look like them being the good guy listening to fan backlash and putting off the movie for that and definitely not because it wasn’t finished.

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