Yes. And that shit is a one-way door.
Every customer you piss off the way you are pissed off, is A LOT less likely to be a return customer.
Your ads are not gonna work the way you think they’ll work
They’re banking on people too young to know how to navigate past the screen to accidentally sign up for shit.
My one-year-old son accidentally got ahold of my TV remote and signed me back up for Netflix by pushing random buttons a month ago. Had to go through the TV and scour it of all the little pre-installed buy-me apps to make sure that couldn’t happen as easily again. Still not quite sure how to disable the “Netflix” button that’s built into the remote, shy of carving it out with a knife.
MentalEdge@sopuli.xyz 14 hours ago
UnderpantsWeevil@lemmy.world 14 hours ago
Sure. But a lot of the marketing is geared towards younger people unfamiliar with the service. I remember getting deluged with ads my freshman year of high school and again my freshman year of college, for instance.
They’re banking on their unsubscribe process being so obnoxious that they’ll lose fewer people than they gain, year to year. And given the steady growth of revenues for these programs, it appears to work over the long term.
Yeah, you’re pissing people off. But when everyone operates this way, it just becomes the standard for accessing this form of entertainment. Like ad reels before a movie starts. “Well, I just won’t go to the movies!” is a hollow protest in the midst of the crowds of people fighting to get into the theater.
MentalEdge@sopuli.xyz 13 hours ago
Ok?
It’s not sustainable. Tricking people faster than they wise up to your BS is not a business model that leads to a healthy content, customer base. And if it’s what EVERYONE does, you get an unhappy SOCIETY.
No-one will enjoy where that leads, and is already leading.
It’s a ratcheting mechanism. Unless something about capitalism changes SIGNIFICANTLY the masses will simple become angrier and angrier.
UnderpantsWeevil@lemmy.world 12 hours ago
It’s not sustainable.
In the same way that slot machines and roulette wheels aren’t sustainable, sure. Once you figure out they’re a scam, you stop playing them.
But you don’t need to trick all the people all the time. You just need to trick enough people to turn a steady profit. Firms like Microsoft and EA have figured out a formula that’s worked for a long time and now they’re just running the playbook. Like any good bookie in Vegas, they make money off the suckers. And they reinvest a sizeable chunk of their profits into marketing to bring in new marks. And there’s always new marks.
No-one will enjoy where that leads
There will be a dozen senior executives in a VIP lounge absolutely enjoying where this goes in another five or ten years.
waterSticksToMyBalls@lemmy.world 16 hours ago
You might be able to open the remote and put a sticker over the netflix buttons contacts on the pcb
UnderpantsWeevil@lemmy.world 16 hours ago
That’s a good idea. I’ll see if I can make it work.