Comment on Xbox consoles are now getting a fullscreen Xbox Game Pass Ultimate ad at boot, just a day after a 50% price hike was announced

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UnderpantsWeevil@lemmy.world ⁨14⁩ ⁨hours⁩ ago

It’s not sustainable.

In the same way that slot machines and roulette wheels aren’t sustainable, sure. Once you figure out they’re a scam, you stop playing them.

But you don’t need to trick all the people all the time. You just need to trick enough people to turn a steady profit. Firms like Microsoft and EA have figured out a formula that’s worked for a long time and now they’re just running the playbook. Like any good bookie in Vegas, they make money off the suckers. And they reinvest a sizeable chunk of their profits into marketing to bring in new marks. And there’s always new marks.

No-one will enjoy where that leads

There will be a dozen senior executives in a VIP lounge absolutely enjoying where this goes in another five or ten years.

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