Brands face losing Royal Warrants unless they prove green credentials

Comments

• HeartyBeast@kbin.social ⁨1⁩ ⁨year⁩ ago

  Nice use of soft power

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  • GreatAlbatross@feddit.uk ⁨1⁩ ⁨year⁩ ago

    Absolutely.
    It’s a great little nudge to companies.

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    • ChaoticNeutralCzech@feddit.de ⁨1⁩ ⁨year⁩ ago

      Depends on how deep they check. If they approve greenwashing techniques like carbon offsets, not much will change.

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• florge@feddit.uk ⁨1⁩ ⁨year⁩ ago

  Good, now if only he could do that with politicians too.

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• mannycalavera@feddit.uk ⁨1⁩ ⁨year⁩ ago

  Unless they prove green credentials

  Good. I don’t see th issue here.

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• Mchugho@lemmy.world ⁨1⁩ ⁨year⁩ ago

  No fan of the monarchy as an institution but fair enough.

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• tony@lemmy.hoyle.me.uk ⁨1⁩ ⁨year⁩ ago

  They lost them automatically already… they’re simply not getting them back from the new king. I’m not sure why they’re so shocked…

  Any company that, as they claim, needs that approval to survive didn’t have much of a product to start with.

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  • baggins@beehaw.org ⁨1⁩ ⁨year⁩ ago

    It’s not so much that they won’t survive, it’s a Royal Warrant. That means a lot to some people/companies. Maybe not to you or me, but if, for example, Fortnum and Mason lost the warrant, sales would plummet.

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  • HumanPenguin@feddit.uk ⁨1⁩ ⁨year⁩ ago

    You are not wrong. But 70 years is a bloody long time for any company to survive. If it was not for the stability the Queens Warrant and the reputation and respect that gave them. It is very unlikely any company would have survived without huge change.

    If these companies can somehow provide genuine green credentials. Good for them. The tradition andd tourism has some value. If not. This seems like one of the better moves the king can offer. Lets see what actually happens.

    It def seems more like the King is trying to do a bit of marketing for his own reputation. Also given his history of supporting environmental causes. These companies really should have expected and been working for this a good few years back. At least the ones he has had any real connection to.

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• 3arn0wl@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Good!

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• Flax_vert@feddit.uk ⁨1⁩ ⁨year⁩ ago

  Great use of a great system!

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• fruitleatherpostcard@lemm.ee ⁨1⁩ ⁨year⁩ ago

  What about ‘greenwashing’ credentials?

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