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American former tech executive explains how to make users more addicted

⁨167⁩ ⁨likes⁩

Submitted ⁨⁨18⁩ ⁨hours⁩ ago⁩ by ⁨Davriellelouna@lemmy.world⁩ to ⁨mildlyinfuriating@lemmy.world⁩

https://files.catbox.moe/8d38mm.mp4

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Comments

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  • davidgro@lemmy.world ⁨17⁩ ⁨hours⁩ ago

    Of course Lemmy and such inherit some of that design even without the money behind it - there’s certainly a little dopamine hit when I see that one of my comments has gotten a reply, or when I check and see that it’s been upvoted.

    Not having the incentive to enshittify is good though.

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    • Naz@sh.itjust.works ⁨3⁩ ⁨hours⁩ ago

      I upvote the same way like I used to on Reddit, but I have no idea what the hell my karma is

      I don’t even think it matters but it’s nice to see a post with like 800 upvotes

      We’ve been bamboozled and conditioned

      Sorry, here’s your dopamine 🔼

      🐱

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    • digger@lemmy.ca ⁨17⁩ ⁨hours⁩ ago

      Here… you can have a little dopamine… as a treat.

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      • QuincyPeck@lemmy.world ⁨17⁩ ⁨hours⁩ ago

        I got you both. Enjoy.

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    • lime@feddit.nu ⁨16⁩ ⁨hours⁩ ago

      lucky you, i am just filled with dread

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    • PalmTreeIsBestTree@lemmy.world ⁨16⁩ ⁨hours⁩ ago

      Take a hit on me friend

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      • davidgro@lemmy.world ⁨16⁩ ⁨hours⁩ ago

        Thanks, you too!

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    • SkyNTP@lemmy.ml ⁨11⁩ ⁨hours⁩ ago

      Hell nah. I don’t give a damn about your up votes, down votes, replies. Hell I don’t even look at my inbox and I’ll be damned if I will end up back in this thread.

      I’m just here for the occasional meme and maybe get a bit of news, and I’m all out of good news.

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      • davidgro@lemmy.world ⁨11⁩ ⁨hours⁩ ago

        Ok then.

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    • Bob_Robertson_IX@discuss.tchncs.de ⁨12⁩ ⁨hours⁩ ago

      What if, instead of having to doomscroll to get that sweet, sweet dopamine hit, you’d just occasionally, and randomly be sent a message with a funny meme, or interesting story, or whatever it takes to convince your brain to hook you up?

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      • davidgro@lemmy.world ⁨11⁩ ⁨hours⁩ ago

        That’s basically newsletters, forum digests, podcasts, etc.

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  • ileftreddit@piefed.social ⁨17⁩ ⁨hours⁩ ago

    So he’s confirming they knew what they were doing all along, they did it anyway, and now he’s wondering about the impact on children? Fuck outta here bro. What an asshole. He’s also building a 60 foot wide mansion in the west village, mf bought 3 adjacent townhouses. Very easy to find his address.

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    • Fredselfish@lemmy.world ⁨16⁩ ⁨hours⁩ ago

      Who’s this asshole?

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      • sasoiliev@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        The interviewee is Tristan Harris. I wouldn’t call him am asshole by any means.

        Not sure what the other poster is on about, I hope he’s taken the guy for somebody else.

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      • ileftreddit@piefed.social ⁨16⁩ ⁨hours⁩ ago

        Sean Parker

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  • fubarx@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    If a product makes money on engagement metrics (ads, eyeballs, time), they’ll do everything they can do to maximize for that.

    The slot machine analogy is apt. There’s research out there on how much time to optimize the dopamine hit and how long to go before you dispense the hit.

    The trick is, as a consumer, to set limits and step away. Considering we’re here, best of luck to us all.

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    • theneverfox@pawb.social ⁨10⁩ ⁨hours⁩ ago

      Here is better. No one profits off us per eyeball hour (at least not on my instance)

      It’s all about incentives

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      • Kyuuketsuki@lemmy.ml ⁨6⁩ ⁨hours⁩ ago

        Any post you click through on (like the YouTube link in this one) ostensibly profits off us per eyeball hour, regardless of instance.

        Which is why I really appreciate people that mirror the content in their posts or comments (though I sometimes click through anyway to make sure the content isn’t editorialized).

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  • thejml@sh.itjust.works ⁨15⁩ ⁨hours⁩ ago

    Honestly, this isn’t a surprise or really a big surprise. Gamification like this has been a thing since the 90’s or earlier. As soon as the web became ad revenue driven, sites figured how to drive clicks and keep people on them. More engagement == more page views == more revenue. Video games have done achievements for decades. AOL even did this in the 90’s. More “you got mail”, more AIM messages, more things available, more engagement, more likely you’re going to pay that hourly charge for access. It’s the same reason there’s clickbait everywhere and everyone has a newsletter the automatically sign you up for. Here Facebook does it… everyone’s slightly different, but all have the same premise. Gotta keep you hooked, give you that dopamine hit and make you keep coming back.

    This goes back to the age old “if we could make the internet monetarily self sufficient without ads, how would that work?”

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