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YouTube Maintains Largest Share of TV Viewing Among Media Companies For Third Consecutive Month

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Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨Skavau@lemm.ee⁩ to ⁨Television@lemm.ee⁩

https://www.nielsen.com/news-center/2025/youtube-maintains-largest-share-of-tv-viewing-among-media-companies-for-third-consecutive-month/

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Comments

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  • Fleur_@aussie.zone ⁨1⁩ ⁨day⁩ ago

    Yeah I feel like there are no real piracy options for YouTube like there is for tv shows and movies

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  • emb@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Not clear to me exactly what they mean by ‘TV viewing’. Is this limiting YouTube numbers just to content like television shows and movies, or just when viewed on a streaming device like a stick or a smart TV?

    Any way you slice it, feels very apples to oranges to me. My use cases for watching YouTube videos is such a different experience from sitting down and watching a show or a movie. At the end of the day, I guess it all competes for the same attention though /shrug

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  • HappySkullsplitter@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Videos of cats make up more than 80% of viewership

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    • harrys_balzac@lemmy.dbzer0.com ⁨2⁩ ⁨days⁩ ago

      The only valid reason for video hosting

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  • Ledericas@lemm.ee ⁨1⁩ ⁨day⁩ ago

    thats because you find all the clips of most media on youtube, without actually paying for streaming services.

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  • HootinNHollerin@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

    Hbo and Apple and Amazon and Hulu not on the list but Hannah channel is? Sus

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    • MimicJar@lemmy.world ⁨1⁩ ⁨day⁩ ago

      HBO

      Warner Brothers Discovery.

      Apple

      Might not make the list, but also confusingly might not be “TV”.

      Amazon

      Is listed.

      Hulu

      Technically fully owned by Disney at this point.

      That all being said it’s hard to actually learn anything from this data. Any statement made has a lot of open questions.

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