It could also identify your voice and recognize you and your ad preferences, and those of your passengers.
Why…
Used cars are going to get much more valuable with all the enshitified crap they keep putting in new cars.
Ford Patents In-Car System That Eavesdrops So It Can Play You Ads
Submitted 3 months ago by reddthat@reddthat.com to technology@beehaw.org
https://www.motortrend.com/news/ford-in-vehicle-advertising-patent/
Comments
cmnybo@discuss.tchncs.de 3 months ago
calabast@lemm.ee 3 months ago
I feel like there might be an emerging market for a car company that makes new, safe cars with very low tech computer systems.
Ah who am I kidding, I wish there was a market for all kinds of functional-but-not-enshittified products out there, but the complete lack of them shows the entrenched powers that be will stomp out any attempt to upset the terrible status quo.
psud@aussie.zone 3 months ago
As much as people hate Musk, Tesla is unusual in that they allow you to opt out of all connectivity. Get no updates, send no video, audio, or data to the company
storksforlegs@beehaw.org 3 months ago
Hey other automakers looking for an exciting new feature, you can always advertise NOT snooping as a feature and “add value” without having to do squat. Think about it, less scummy companies! (if they still exist)
ravhall@discuss.online 3 months ago
Until there is a hard kill switch for the cellular connection, they can’t claim to not be scummy
DosDude@retrolemmy.com 3 months ago
If it recognizes me it would know my ad preference is none. What is it with paid items/subscriptions and ads? I already paid. Fuck off. If I see paid stuff with ads I go out of my way to not use it.
ChaoticNeutralCzech@feddit.org 3 months ago
Well, then you’re going to hear
Limited offer! Sign up until September 30 for Ford Fun Plus and get a year of ad-free rides at just $10 per month!
most of the time, much like Spotify.
(Last time I was in a Spotify-“enhanced” waiting room was 6 years ago so no idea if that still holds.)DosDude@retrolemmy.com 3 months ago
Thanks. I hate it
Floshie@lemmy.blahaj.zone 3 months ago
a patent about juicing customers. that’s peak capitalism
mosscap@slrpnk.net 3 months ago
Pro-tip: a bicycle would never
floofloof@lemmy.ca 3 months ago
If it works like most ad engines, it will just keep advertising more of the Ford car you already bought.
match@pawb.social 3 months ago
m-maybe they’re just patenting it so nobody can use it 🥺
jbloggs777@discuss.tchncs.de 3 months ago
Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.
Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.