Corporate astroturfing is the norm

Submitted ⁨⁨6⁩ ⁨months⁩ ago⁩ by ⁨Nurse_Robot@lemmy.world⁩ to ⁨mildlyinfuriating@lemmy.world⁩

Went to Google Play to complain about Hulu. I noticed Google advertising that over 300 reviews had the verbatim quote “watch and movies that you love”. It’s always confusing that buggy corporate apps have >95% 5 star reviews until you see that the majority are just completely fake, and no one cares or is doing anything about it.

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Godort@lemm.ee ⁨6⁩ ⁨months⁩ ago
The only use reviews have is to make sure that the app youre downloading is most likely the original and not a malicious lookalike.

Artificial content has poisoned the web to the point that adding “reddit” to the end of google searches so that you could get real human content was commonplace.

I miss the days where you had to learn HTML if you wanted to share your opinions online.

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- dan@upvote.au ⁨6⁩ ⁨months⁩ ago
  
  adding “reddit” to the end of google search
  
  As if there’s no astroturfing on Reddit :) there’s plenty of companies in the comments there.
  
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  - Godort@lemm.ee ⁨6⁩ ⁨months⁩ ago
    Its especially bad these days to the point where im not even sure how to find good results anymore, but 5 years ago things were much better (or at least astroturfing was way less common).
    
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scrubbles@poptalk.scrubbles.tech ⁨6⁩ ⁨months⁩ ago
It’s only a bandaid over a gaping wound, but check out Fakespot, an extension for Firefox and Chrome. It won’t help with google play, but when browsing Amazon, BestBuy, or other retailers they use machine learning to detect duplicate/repetitive reviews, and go into reviewers’ history to determine if they are trustworthy.

I’ve seen a lot of “5 star products” get an adjusted rating of <2 because of this extension.

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- breakingcups@lemmy.world ⁨6⁩ ⁨months⁩ ago
  I have an axe to grind with fakespot. My wife has a tiny business and is one of the most honest and sweet people I know. She would never pay for fake reviews and she wouldn’t even have the knowledge on how to do so. Someone (not even us, mind you) posted a link to her product on Reddit and a Fakespot robot instantly called her out for supposedly having suspicious reviews, even though each and every order (and thus each and every review resulting from that) was legit. Her product was then mocked and all it did was give my wife stress.
  
  So yeah, take them with a grain of salt. They are probably pretty good on average but some innocent people get caught in it as collateral damage.
  
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  - dubyakay@lemmy.ca ⁨6⁩ ⁨months⁩ ago
    Now you need to link your wife’s product.
    
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- tomi000@lemmy.world ⁨6⁩ ⁨months⁩ ago
  Awesome suggestion. I will check that out right away. Thanks a lot
  
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  - DecentM@lemmy.ml ⁨6⁩ ⁨months⁩ ago
    Ngl this looks like astroturfing to me too
    
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sloppy_diffuser@sh.itjust.works ⁨6⁩ ⁨months⁩ ago
When a measure becomes a target, it ceases to be a good measure.

Goodhart’s law

Advertisers made it a target to have a high review score so now they are just another advertising cost.

SEO did the same to the web.

Bots and now AI are infecting social spaces as users figured out reviews are now shit and would turn to special interest groups.
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- tomi000@lemmy.world ⁨6⁩ ⁨months⁩ ago
  Same applies to youtube algorithm
  
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Chocrates@lemmy.world ⁨6⁩ ⁨months⁩ ago
I agree with you, but look where the money is at. Google and Amazon and the rest want to take a cut of the money you give these apps and goods. It loses them money if they police these things.

That’s why strong regulation can be a good thing, keep the capitalists in check at least a tiny bit.

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- kamenlady@lemmy.world ⁨6⁩ ⁨months⁩ ago
  Not if the entity that was supposed to enforce the regulation gets enough “incentive”, in order to look the other way. Some corporations are becoming so powerful ( rich ), that they can offer an amount that surpasses any moral and ethics barrier.
  
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HeyThisIsntTheYMCA@lemmy.world ⁨6⁩ ⁨months⁩ ago
I’m absolutely sick of corporate astroturfing. That’s why I use Crelm toothpaste, with the miracle indredient Frauduline.

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Audacious@sh.itjust.works ⁨6⁩ ⁨months⁩ ago
I see this on all platforms, even steam. Only the negative reviews are culled and labelled ‘review bombing’ by the corpos.

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snownyte@kbin.social ⁨6⁩ ⁨months⁩ ago
There are people who are hired specifically to pad reviews. They're easy to spot though. Every 5 star review reads exactly the same even if it's different wording.

"This app changed my life!"

"I was looking for so long to have an app like this so I'm happy this app exists!"

"This app is so easy to use and install, I don't understand why people are complaining about it"

If you want true honesty, read some of the 3 star reviews and below.

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- dan@upvote.au ⁨6⁩ ⁨months⁩ ago
  
  If you want true honesty, read some of the 3 star reviews and below.
  
  There are a lot of one star reviews that are astroturfing too (e.g. companies paying for negative reviews of competitors).
  
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Rhynoplaz@lemmy.world ⁨6⁩ ⁨months⁩ ago
“This one has good reviews.”

“Wait a minute, How good?”

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