It is in the US.
The FTC’s Guides Against Deceptive Pricing generally require that a seller offer an item at a price for a reasonable, substantial period of time in good faith, and in the regular course of business, before advertising that price as the former or regular price (16 C.F.R. § 233.1). The FTC considers it deceptive to offer an item for sale at a higher price for a short period of time in order to support a claim that an item is discounted when the price is then lowered. This practice is prohibited.
Additionally, most states have consumer protection statutes that prohibit sellers from making false or misleading statements of fact concerning the reasons for, existence of, or amount of a price reduction (for example, Cal. Civ. Code § 1770(a)(13)). Several states also expressly regulate the length of time an item must be offered at a regular price and amount of time it is on sale (for more information, see Practice Notes, Promotional Pricing: Specific State Laws and “Up To” Discounting Law and Practice: Promotional Pricing: State-by-State Requirements).
From here
adarza@lemmy.ca 6 days ago
tell that to amazon and every other retailer that jacks prices up the week or so before a ‘sale’
deranger@sh.itjust.works 6 days ago
For Amazon, I use camelcamelcamel to see price history. Personally I’ve not seen price increases just for holiday sales but I also don’t buy a lot of stuff on these sorts of days, I just set a price alert and wait for the email.
Bronzebeard@lemm.ee 6 days ago
Sites like these are why amazon has been using more coupons at check out instead of straight discounts. Messes with the price tracking
deranger@sh.itjust.works 6 days ago
How does that help Amazon if on the price tracker it appears $20, but with the coupon it’s actually $10?
If I’m using a price tracker and see it for $20 pre-coupon but another site has it for $15, wouldn’t that just drive my business to the other site?
It seems like with using coupons it’s just artificially inflating the price on whatever trackers, and that seems like it would be bad for sales to me.