Problems 1 and 2 are: no-one thought this was a good idea when they were announced and that turned out to be the case. Not letting people know was them cutting their losses - Borderlands ad spend was very much lower than a film of that budget should have had and it’s likely down to the fact that they knew it’d crash and burn so they didn’t want to throw good money after bad.
Comment on Borderlands is no longer the biggest box office flop of the year
FiniteBanjo@lemmy.today 4 weeks ago
I’ve heard about both of these releases for the first time recently and had no idea they were out, so problem number 1 identified.
Emperor@feddit.uk 4 weeks ago
Krauerking@lemy.lol 4 weeks ago
I thought it was a good idea when it was Jason Momoa as The Crow but that’s just cause I think he is a secret emo and it would have been funny.
Die4Ever@programming.dev 4 weeks ago
why advertise bad movies? just a waste of money doing marketing
SineSwiper@discuss.tchncs.de 4 weeks ago
Why create bad movies? It’s a waste of money in the first place.
Krauerking@lemy.lol 4 weeks ago
Well the Borderlands movie gave a bunch of Hollywood socialites a vacation in Budapest before the covid restrictions were completely released in California… So probably for reasons like that.
Die4Ever@programming.dev 4 weeks ago
Well they don’t always know ahead of time the movie will be bad, but once the movie is finished or nearly finished they can watch the movie and decide if it’s worth a lot of marketing or not
Crashumbc@lemmy.world 4 weeks ago
While true it also becomes a self fulfilling prophecy though.
FiniteBanjo@lemmy.today 4 weeks ago
Because our metric for good and bad is whether or not a large number of people payed to see it.
Hollywood Accounting might see it as a loss, but sometimes they seem to want to kill a project for shits and giggles, like they did to Treasure Planet.
You want to know how to make almost every movie a good movie? Target the correct audiences.
iAmTheTot@sh.itjust.works 4 weeks ago
I mean, how do you typically hear about movies? I saw trailers for both at the last movie I was at, and Borderlands had a pretty big ad run.
Mog_fanatic@lemmy.world 4 weeks ago
Yeah I never go to theaters. I hadn’t heard anything about the crow but borderlands was pretty much unavoidable. I saw ads for that thing absolutely everywhere.
FiniteBanjo@lemmy.today 4 weeks ago
I didn’t, but I would have gone to see it if I knew.
Krauerking@lemy.lol 4 weeks ago
No… Don’t say that about your self. Life is worth more than that.
FiniteBanjo@lemmy.today 4 weeks ago
I don’t go to movies very often, targeting ads at people already viewing them regularly seems unsustainable.
Emperor@feddit.uk 4 weeks ago
Although they are the ones who go to the cinema regularly. Targeting them at people who don’t go seems a waste.
FiniteBanjo@lemmy.today 4 weeks ago
But if they stop going at any point then they stop hearing about it. Its a naturally shrinking demographic.
You need to reach out to new audiences to replace old ones. We need ads at locations and on platforms frequented by youth to see good box office returns for obscure films.
rickyrigatoni@lemm.ee 4 weeks ago
Since I don’t go to the theater, watch tv, use adblock on the internet, and don’t follow any movie related news sources… I learn about movies by people complaining about how bad they are.