Comment on Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy
wintermute_oregon@lemm.ee 4 months ago
This is a classic know your audience situation.
Comment on Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy
wintermute_oregon@lemm.ee 4 months ago
This is a classic know your audience situation.
Hobbes_Dent@lemmy.world 4 months ago
The fuck it is. It’s bullying.
wintermute_oregon@lemm.ee 4 months ago
How it is bullying? You think people should be forced to buy a product that they don’t agree with?
realcaseyrollins@noauthority.social 4 months ago
@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?
wintermute_oregon@lemm.ee 4 months ago
Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.
In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.
Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.
BearOfaTime@lemm.ee 4 months ago
How the fuck can a consumer bully a corporation.
You’re just moving the golaposts.
Bud said “fuck you” to their primary consumers. They, in turn, said “OK”.
BearOfaTime@lemm.ee 4 months ago
This wasn’t a boycott.
Bud told their primary consumers they didn’t want Bud Light associated with them.
So their primary consumers went elsewhere.
Anticorp@lemmy.world 4 months ago
The weak cannot bully the strong.
BearOfaTime@lemm.ee 4 months ago
They gave the finger to their primary consumers, they even said so. And their primary consumers left.
Kaboom@reddthat.com 4 months ago
Why are you defending a 108 billion dollar company?