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Comment on EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’

This has been a hot topic among AAA developers for a long ass time. Steam is setting certain requirements, such as engagement with advertisements may not be forced - But product placement that fits within the world is fine

partner.steamgames.com/doc/marketing/advertising

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Maestro@fedia.io ⁨1⁩ ⁨month⁩ ago
I wonder if that is one of the reasons the original Death Stranding isn't available on Steam anymore. The healing items in that game are cans of Monster Energy. Totally out of place in a far futuristic post-apocalyptic world. And interaction is forced (can't progress without drinking a can)

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- Viking_Hippie@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago
  
  can’t progress without drinking a can
  
  “Drink the confirmation can now”
  
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  - moopet@sh.itjust.works ⁨1⁩ ⁨month⁩ ago
    I understood this reference.
    
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    Viking_Hippie@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago
    Good job, Captain America! 👍🏼
    
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- Kolanaki@pawb.social ⁨1⁩ ⁨month⁩ ago
  Metal Gear Solid 5 also has product placement with fashion items like RayBan sunglasses and shit.
  
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  - Maestro@fedia.io ⁨1⁩ ⁨month⁩ ago
    I hated it too. I got the original DS for free on Epic. When the Monster Energy came up, I ragequit and uninstalled the game. I have no interest to try the Director's Cut or DS2
    
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- alakey@piefed.social ⁨1⁩ ⁨month⁩ ago
  Monster cans haven’t been in the game for a while now, because the deal expired.
  
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