Comment on My favourite moment of the world cup is when there's more rules about advertising than the sport

• zikzak025@lemmy.world ⁨1⁩ ⁨day⁩ ago

  The world cup has tons of ads playing all around the pitch. The branded stadiums just didn’t want to pay to be on the sponsors list.

  source

  • SpacetimeMachine@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Seems insane that they should have to tbh. They’re providing the stadium, you’d think that’d be an even trade.

    source

    • exasperation@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      The actual brand owners are not providing the stadium. Some stadium operator who accepted the brand money for the normal use of that stadium is providing the stadium, and FIFA said they’d require that any branded stadiums remove their corporate sponsorships in order to be considered as a site.

      source
    • axx@slrpnk.net ⁨8⁩ ⁨hours⁩ ago

      They’re not providing the stadium. What, you think random car manufacturer or telecoms operator has a team dedicated to running highly specialised facilities like a stadium? They pay money to have their name on stadium for X years so you and I are “forced” to see and say their name when talking about stadium X. Then that deal changes hands and another company pays for the privilege of forcing their brand on us.

      FIFA offers an even bigger deal, so now the stadium covers the first advertiser to comply with the second advertiser.

      source
    • Appoxo@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      Example of somethibg not true: en.wikipedia.org/wiki/MHPArena

      Essentially: The stadion is called “Neckarstadion” but while under sponsoring it’s being renamed.

      Forner 21st century names were:

      • MHP-Arena
      • Mercedes-Benz Arena

      So yeah. It is operated by the local football club but renamed while under sponsoring.

      source
    • wolfpack86@lemmy.world ⁨13⁩ ⁨hours⁩ ago

      In the Olympics, this is also the same for equipment the athletes use.

      In 2006, the brand Warrior did not pay the Olympic ad fee, thus ice hockey players needed to spray paint the logos on their sticks.

      It’s all a game for money.

      source
  • kboy101222@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

    I posted that pre coffee this morning, but yeah, that’s basically what I meant

    source
• MidsizedSedan@lemmy.world ⁨11⁩ ⁨hours⁩ ago

  “No ads for the world cup”

  Every hydration break

  Image

  /s

  I know that those ads are the broadcasters responsibility, but still funny. Also I swear I saw Powerade on the side lines

  source

  • kboy101222@sh.itjust.works ⁨4⁩ ⁨hours⁩ ago

    Yeah, I specified further down that I posted this pre caffeine and I meant they didn’t pay to be an advertiser

    source