called the Mere Exposure Effect - it mostly works
…is what the 90% market leader says, who profits from it the most.
Comment on Consumerism ahhhhh moment
emb@lemmy.world 3 days ago
I also sometimes consciously dislike things because of annoying ads.
But it doesn’t matter. The overall result is that now you’re aware of that brand, you have a place for it in memory. After time passes it will be The One I’ve Heard Of unless you’re dedicated to remembering to avoid it. There’s something called the Mere Exposure Effect - it mostly works and they know it. :(
MonkderVierte@lemmy.zip 3 days ago
moody@lemmings.world 3 days ago
If it didn’t work they wouldm’t profit from it.
Advertising exists for a reason, and that’s becsuse it’s very effective.
MonkderVierte@lemmy.zip 3 days ago
That’s not how executives work.
Honytawk@feddit.nl 2 days ago
Executives rarely work at all.
ji59@hilariouschaos.com 3 days ago
There are some exceptions, for example I still hate a company for their yt ads I saw before I figured out how to block them on phone. It has been like 6 years, the company was sold and name was changed, but I still remember to hate it and avoid it. Also, good products don’t need advertisement, so if I can remember I saw an ad for something, I’d prefer other brand.
Rhynoplaz@lemmy.world 3 days ago
good products don’t need advertisement
Oh yeah? Name the best, highest quality product you’ve never heard of.
FuglyDuck@lemmy.world 3 days ago
You don’t really see advertisements for things like mega yachts or helicopters. Or private jets.
Most things that you’ll have to talk to a dealer or rep for, you don’t actually see ads. Except maybe cars.
Rhynoplaz@lemmy.world 3 days ago
Those reps are advertising, just not to us.
Honytawk@feddit.nl 2 days ago
Easy, look at a couple of comparison websites whenever you need a specific product, and compare them to each other.
You’ll get a somewhat unbiased idea of what the best product is to your specifications, and they are full of brands you never heard of.
Rhynoplaz@lemmy.world 2 days ago
I’ve got bad news about most comparison sites. They’re ads.
ji59@hilariouschaos.com 2 days ago
I never said that I shouldn’t hear about it, only it shouldn’t have advertising. So recommendations by friends are helpful, so is personal experience in a store or review by trusted source. And for example, all of FOSS software doesn’t have ads for them and often is better than paid counterparts.
harmbugler@piefed.social 3 days ago
“You are without a doubt the worst product I’ve ever heard of.”
“But you have heard of me.”