Comment on The EU moves to kill infinite scrolling

TehPers@beehaw.org ⁨2⁩ ⁨days⁩ ago

Doesn’t look like this extends beyond TikTok, or at least mainstream social media as a whole.

Infinite scroll itself isn’t really a problem. It’s just one of the many tools used to keep users engaged on these platforms specifically by removing an interruption from the experience, but isn’t sufficient on its own to create that unhealthy behavior. It’s also used in healthier ways, like search results, chat logs, and so on.

The EU attempting to rein in these platforms’ control over its users will be interesting to watch. There are decades of research these companies have done on user psychology to maximize their capture of the user’s attention. Forcing them not to use all the tools they developed might result in people breaking out of the cycle of endlessly scrolling. Or it might just annoy users. I don’t know which will happen.

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